AKSHADA KIRKISE
Assistant Marketing Manager
Mumbai
Summary
Product Marketing and Integrated Marketing professional with 8+ years of experience in energy, EV, and consumer technology sectors, specializing in GTM strategy, demand generation, channel marketing, and ROI-driven campaign execution across Indian and export markets.
Overview
11
11
years of professional experience
1
1
Certification
3
3
Languages
Work History
Assistant Marketing Manager
Panasonic
06.2017 - Current
- Led branding and performance campaigns for solar and EV solutions, enhancing product awareness and generating qualified leads in priority markets.
- Managed ₹10Cr annual marketing budget for digital campaigns, events, collateral development, and agency execution, ensuring timely delivery and effective budget allocation.
- Planned and executed industry events, trade shows, and customer engagement programs from concept to closure, boosting brand visibility and facilitating business development opportunities.
- Planned and executed industry events, trade shows, and customer engagement programs from concept to closure, increasing brand visibility and supporting business development opportunities
Business Development, International Sales & Market
TenderNews.com
02.2015 - 05.2017
- Generated international B2B leads through cold calling, email campaigns, market research, and CXO-level outreach, enhancing client acquisition across multiple sectors.
- Created targeted proposals and marketing materials based on client research and identified business opportunities, driving engagement and interest.
- Created research-led proposals and marketing communication materials tailored to client requirements and business opportunities.
- Developed content across web, video, print, interactive, and direct mail platforms for integrated client outreach.
- Collaborated with clients to identify business needs and recommend tailored communication strategies and lead-generation approaches, aligning services with market demands.
Education
MBA - Marketing Management
SVIMS,Mumbai University
Mumbai, India 04.2001 -
Bachelor in Banking And Insurance -
Gokhale Education
Mumbai, India 04.2001 -
Skills
Product & GTM Marketing
Digital & Performance Marketing
Channel & Trade Marketing
Market analysis
Marketing Operations
Brand & Communication
Accomplishments
- Q4 FY25–26 Quarterly Performance Award — For marketing contribution and execution excellence.
- Q3 FY23–24 Quarterly Performance Award — For consistent performance in campaigns and business support.
- Most Dedicated Employee, 2016 — TenderNews.com, for commitment and performance.
Certification
Mastering SEO, Content Marketing, PPC and Digital Analytics
Timeline
Mastering SEO, Content Marketing, PPC and Digital Analytics
02-2022
Assistant Marketing Manager
Panasonic
06.2017 - Current
Business Development, International Sales & Market
TenderNews.com
02.2015 - 05.2017
MBA - Marketing Management
SVIMS,Mumbai University
04.2001 -
Bachelor in Banking And Insurance -
Gokhale Education
04.2001 -