Akshana J
Chennai
Summary
Results-driven App Merchandising and Category Professional with expertise in end-to-end fruits and vegetables planning and in-app visibility strategy. Skilled in whole-app layout planning, SKU prioritization, and promotional execution. Achieved category growth through data-informed merchandising decisions and effective campaign execution across diverse urban and rural markets.
Overview
3
3
years of professional experience
Work History
Senior App Merchandising & Category Executive
KPN Farm Fresh
Chennai
03.2025 - Current
- Oversaw end-to-end app merchandising across 10+ categories, improving product discovery and user experience.
- Executed weekly and event-based marketing campaigns with design teams, increasing visibility and engagement.
- Planned app-level promotions weekly, tracking performance and optimizing placements for sales uplift.
- Developed widget layouts and promotional ideas, enhancing user engagement and interaction.
Category Associate
KPN Farm Fresh
Chennai
08.2024 - 03.2025
- Managed online F&V category performance, executing weekend initiatives and seasonal sales to drive revenue growth.
- Identified and managed 150-200 F&V SKUs monthly, focusing on Key Value Items and Price-Sensitive SKUs to optimize sales.
- Analyzed sales trends to optimize visibility and placement of high-performing SKUs, enhancing conversion rates.
- Collaborated with procurement and operations teams to ensure product availability during peak demand and promotional events.
Operations executive
Kaching Software Private Limited
Chennai
07.2023 - 06.2024
- Coordinated vendor logistics and operations to optimize product movement timelines.
- Collaborated with cross-functional teams to track operations and ensure adherence to deadlines.
- Managed daily payments and rewards, enhancing user experience for approximately 100 users.
- Supported daily reporting and social media activities to fulfill business and marketing objectives.
Digital Marketing Intern
Innokaiz India Private Limited
Chennai
03.2023 - 05.2023
- Conducted market research to inform marketing strategies and initiatives, enhancing understanding of target audience.
- Supported campaign planning and client pitches by preparing proposals and conducting customer surveys to gather insights.
- Coordinated daily execution of marketing operations in collaboration with senior leadership to ensure smooth workflow.
Education
MBA - Business Administration
SRM University
Chennai12-2025
Bachelor of Technology - Information Technology
St Joseph College of Engineering
Chennai05-2023
Skills
- Digital marketing
- Project management
- Data analytics
- Customer engagement
- App merchandising
- Team collaboration
- Campaign planning
- Data analysis
- Supply chain coordination
- Performance optimization
- Canva and Figma
- CMS tools
Languages
English
Proficient (C2)
C2
Tamil
Native
Native
Malayalam
Intermediate (B1)
B1
Accomplishments
Top Performance Overall, Q4 2025 - KPN Farm Fresh
Achievements
- Entrepreneurial Experience
- Founder - Malare Handmade Floral Venture | Chennai
- Own and manage a handmade, premium bouquet business, overseeing sourcing, design, pricing, and customer experience
- Built a base of 500+ trusted customers through quality craftsmanship
- Customization and consistent service
Timeline
Senior App Merchandising & Category Executive
KPN Farm Fresh
03.2025 - Current
Category Associate
KPN Farm Fresh
08.2024 - 03.2025
Operations executive
Kaching Software Private Limited
07.2023 - 06.2024
Digital Marketing Intern
Innokaiz India Private Limited
03.2023 - 05.2023
MBA - Business Administration
SRM University
Bachelor of Technology - Information Technology
St Joseph College of Engineering