Akshay Dubal
Navi Mumbai
Summary
Experienced growth and product marketing professional skilled in driving impactful marketing strategies and customer engagement through data-driven insights. Adept at optimizing communication channels, leveraging technology, and collaborating across teams to enhance marketing effectiveness. Proven ability to deliver measurable results in product marketing, and improve customer experience. Ready to contribute expertise to elevate marketing performance, and drive business growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Associate - Growth Marketing
Upstox Secuirities PVT LTD
Mumbai
03.2024 - Current
- Collaborate with Product Managers and Business Heads to align on product attributes, customer segments, and communication consistency.
- Develop and execute CRM campaigns for new product launches (e.g., TBT Engine, Chart360, Insurance), targeting the right cohorts via optimal channels.
- Partner with internal teams and agencies to create and implement product marketing campaigns in line with organizational guidelines.
- Track, analyze, and optimize campaign performance through data-driven insights and A/B testing to improve communication efficacy.
- Monitor competition and industry trends to implement best practices, and drive innovation in client outreach and response effectiveness.
Senior Executive - CRM
Ketto Online Ventures Pvt Ltd
Mumbai
11.2022 - 02.2024
- Led end-to-end execution of engagement and retention campaigns across email, SMS, WhatsApp, push notifications, and in-app messaging, using the CleverTap CRM tool.
- Monitored and optimized performance metrics (visits, orders, revenue, conversion) to drive user engagement and conversion.
- Conducted A/B testing on segmentation, messaging, frequency, and personalization to refine campaign strategies.
- Achieved a 3X revenue increase and a 0.50% boost in user retention through targeted CRM communication.
Business Development Analyst
Packwell Technolgies
Thane
06.2020 - 11.2022
- Transformed data into actionable insights, driving lead generation and boosting revenue by 10% year-over-year.
- Designed and implemented a new sales dashboard and reporting format using Tableau and MS Excel, enhancing sales team productivity.
Technical Sales Engineer
Heracles Equipment LLP
Thane
06.2019 - 05.2020
- Data collection, lead generation, cold calling, monthly reporting to directors, market research and analysis for new product development, and implementation of marketing strategies like exhibitions, seminars, etc.
Education
PG Program In Data Science -
Board Infinity
Mumbai05.2022
BE - Mechanical
Mumbai University
Mumbai06.2019
Skills
- Clevertap
- Plotline
- Data analytics
- CRM execution
- Customer segmentation
- Product marketing
- Performance optimization
- Training and mentoring
- MS Office
- Marketing automation
- Attention to detail
- Leadership and team management
Certification
- Foundation Certificate - CleverTap, 11/01/22
- Data analysis - Board Infinity, 11/01/22 - 05/01/22
Extracurricular Activities
Playing Cricket, Cooking
Accomplishments
- Received best performer award in Ketto online venrtures for the JFM-24 quarter
Languages
Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Senior Associate - Growth Marketing
Upstox Secuirities PVT LTD
03.2024 - Current
Senior Executive - CRM
Ketto Online Ventures Pvt Ltd
11.2022 - 02.2024
Business Development Analyst
Packwell Technolgies
06.2020 - 11.2022
Technical Sales Engineer
Heracles Equipment LLP
06.2019 - 05.2020
PG Program In Data Science -
Board Infinity
BE - Mechanical
Mumbai University
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