AKSHITA ARYA

• Led day-to-day client relationships and owned the overall delivery of PR programmes across technology, enterprise, and corporate accounts.
• Worked closely with client stakeholders to shape communication plans, identify storytelling opportunities, and drive earned media.
• Managed a team, reviewing content, guiding media outreach, and ensuring timelines and quality standards were met.
• Led campaigns, executive profiling, thought leadership, reports, and media engagements from planning to execution.
• Contributed to new business pitches and proposals, helping win accounts including Mygate, Workday, Synchrony, and Delhivery.

• Independently managed day-to-day client requirements, working closely with senior stakeholders to deliver PR campaigns and media initiatives.
• Owned media outreach for announcements, reports, leadership profiling, and industry narratives, building strong relationships with key journalists.
• Drafted press releases, pitches, briefing documents, messaging, Q&As, and other communication material for client mandates.
• Worked with internal teams to ensure campaigns were delivered on time and in line with client expectations.
• Managed reporting, media tracking, and account documentation while mentoring junior team members on day-to-day execution.

• Worked directly with Directors to manage day-to-day client requirements and keep account deliverables on track.
• Drafted press releases, media pitches, briefing documents, Q&As, reports, and other client communication materials.
• Tracked industry developments and identified relevant media opportunities to support proactive outreach.
• Coordinated with journalists, clients, and internal teams to execute announcements, campaigns, and media interactions.
• Managed trackers, reporting, media monitoring, and account documentation to ensure smooth account operations.

Amazon (Operations, Corporate, HR & Sustainability), Netflix, Tinder, CRED, BYJU'S

• Managed the day-to-day execution of PR mandates across consumer, corporate, HR, and sustainability portfolios, ensuring seamless delivery of campaigns and announcements.
• Identified media opportunities by tracking industry trends, monitoring the news cycle, and mapping relevant journalists to build targeted outreach plans.
• Drafted press releases, media pitches, briefing documents, Q&As, and other communication material aligned with client messaging and editorial requirements.
• Coordinated media interactions, campaign rollouts, and announcements, working closely with clients, internal teams, and journalists to drive smooth execution.
• Tracked coverage, analysed media conversations, and prepared regular reports to evaluate campaign performance and inform ongoing communications efforts.
• Managed account documentation, media databases, and billing coordination to ensure efficient day-to-day account management.

• Worked as a Video Editor and designer In Bharata First.

• Worked as a content writer, and several articles got updated at the portal
• Several article updated on the portal

• Successfully completed research project on “Life after abolition of section 377”under CPE (College with Potential Excellence)

• Saw the workflow of the Corporate Communication Department at NTPC

• 45 days internship programme, handled workflow related to reporting and editing
• An article got published in the newspaper.

• 45 days internship programme, handled workflow related to reporting and editing
• Several articles got published in the newspaper.