Kanav Gulia

1. Content Creation & Growth

Role Summary: Corporate communication, EVP and led always-on content for brands

Outcome:

• Tata Play (2021-2022): peaked follower growth by 36% with an average engagement band above 1200k+ on LinkedIn
• Colgate Palmolive India (2022-2023): boosted follower growth by 89%
• ShortsTV India (2021-2023): increased follower growth by 138.4% on Instagram

2. Leading Brand Campaigns

Role Summary: Upheld management, execution and performance measurement for campaigns

Outcome:

• Key Colgate Palmolive India (June-July 2022): planned and oversaw the Visible White O2 influencer marketing campaign, which resulted in the registration of 1000 participants and engagement of up to 6k+ on Twitter
• ShortsTV India (Nov-Dec 2022): Led an always-on campaign for the IFFI Goa festival, which resulted in receiving 80+ entries from filmmakers across India & an average engagement band of 49k on Instagram

Others:

• Tata Play (Oct-Dec 2021): Led influencer campaign for Tata Play Binge OTT App with 20+ reviewers from major Tier 1 & 2 cities, attracting 40M+ total YouTube viewers
• Colgate Palmolive India (Dec 2022): executed the #85Years campaign effectively receiving an average engagement band of over 1100k on LinkedIn.

3. Online Brand Reputation Management

Role Summary: Established 1 and 2-level action plans for brands which catered to monitoring conversations on social media for potential crisis development

Outcome: Colgate Palmolive India: Baddi Plant workers crises, employee grievances on staff & dealership/distributorship grievances in the state of Maharashtra, diabetics toothpaste remark by @TheLiverDoc etc

4. Rolling Business Wheel

Role Summary: worked on business pitches for a wide variety of brands from FMCG, technology, pharmaceutical, aviation, and electric industries

Brands: SAP India, Green panel, Astra Zeneca, Ali-Baba(China), Nutella, Singapore Airlines, Bluestone, Lazy pay, Simpl, Bajaj, Orient Electric, Ferrero etc.

5. Brands Portfolio

• Colgate-Palmolive India
• Tata Play ShortsTV India
• Nithia Capital - project
• SAP Labs - project
• EssenceMediacom & Mindshare (Group M)

Role Summary: led social media marketing & lead conversions for brands

Brands: Mykaa Jaipur, Supplier4Buyer, U Clean etc

Role Summary: worked in the traditional media landscape & brand comms

Brands: Pepsico India & Google India