Pritha Chattopadhyay
Client Advisory & Servicing
Gurgaon
Summary
Expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network and advising HR leaders on speaker decisions.
Joined Genesis BCW Pvt Ltd in 2016 and worked with the business integration practice - The Outstanding Speakers' Bureau.
The current role includes managing key client accounts and speaker relationships, leading operations and bringing in new clients. In this journey, have acquired an in-depth understanding of client briefs and requirements to recommend the right experts and influencers for corporate events, industry forums and summits.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
1
1
Certificate
Work History
Senior Account Manger
Genesis BCW Pvt Ltd
6 2016 - Current
- Delivered presentations and pitches to clients for campaigns and events
- Delivered first ever Metaverse ENO Standup comedy campaign for GSK called ENOland: India's first Metaverse standup comedy show
- Brought in comedians like Zakir Khan, Ayioo Shraddha, Rahul Dua, Rahul Subramanium, Kiran Dutta and others. This campaign has won many accolades at APAC level. Over 3 million organic content view on social media in week one. 450 million reach through media coverage. 252 stories 71 category-A conversations. 90% key message delivery. Coverage in 28 cities in 10 languages.
- Was part of MG Astor Indian's first car with AI inside launch. Voice-over was done by one of the speakers of TOSB, Dr Deepa Malik Silver Medallist, Rio Paralympics
- Managed end-to-end operations and logistics, which included contracting, invoicing and overall logistics
- Cultivated productive relationships with business representatives and influencers to collaborate with corporate clients
- Prioritized leads and delegated potential new sales to junior account managers
- Provided consultations to clients and agencies for smooth and successful events
- Communicated with various stakeholders starting from clients like Target, Adobe, PWC, Apollo, Manipal and many more
- Secured speaking engagements for leaders like Deepa Malik, Naina Lal Kidwai, Rujuta Diwekar, Dr Shashi Tharoor, Devdutt Pattanaik, Gen VP Malik and more.
Internship Student
Weber Shandwick
06.2015 - 08.2015
- Helped in curating daily content for social media.
- Helped in creating press releases. ts to clients about them.
- Helped in creating press releases.
Internship Student
AdFactors PR
New Delhi
12.2013 - 01.2014
- Worked on infrastructure, energy, and realty practices
- Helped in creating journalist database
- Made news reports for clients
- Helped in content creation
Internship Student
CNN-IBN
06.2013 - 07.2013
- Communicated effectively with media personals
- Attended events for reporting on site
- Worked on various beats to gain knowledge about working in field.
Internship Student
Time Of India
06.2012 - 07.2012
- Worked as an intern under Business Beat
- Interacted with customers by phone, email, or in-person to provide information
- Created database
- Attended meetings, events for reporting.
Education
Master’s in Mass Communications: Public Relations And Advertisement - Mass Communications
Doon University
Dehradun 06.2014 - 06.2016
BA Hons: Mass Communications -
Doon University
Dehradun 07.2011 - 07.2013
12th Boards: Arts -
South Point School
Guwahati 03.2009 - 03.2011
Skills
Opereration
Timeline
Business Mind - Mastering Business Development
01-2024
Internship Student
Weber Shandwick
06.2015 - 08.2015
Master’s in Mass Communications: Public Relations And Advertisement - Mass Communications
Doon University
06.2014 - 06.2016
Internship Student
AdFactors PR
12.2013 - 01.2014
Internship Student
CNN-IBN
06.2013 - 07.2013
Internship Student
Time Of India
06.2012 - 07.2012
BA Hons: Mass Communications -
Doon University
07.2011 - 07.2013
12th Boards: Arts -
South Point School
03.2009 - 03.2011
Senior Account Manger
Genesis BCW Pvt Ltd
6 2016 - Current
Certification
Business Mind - Mastering Business Development
Similar Profiles
Ipshita ChatterjeeIpshita Chatterjee
Senior Account Executive at Genesis BCWSenior Account Executive at Genesis BCW
Kanav GuliaKanav Gulia
Account Executive at Genesis BCW India (WPP)Account Executive at Genesis BCW India (WPP)
Sunil SuvarnaSunil Suvarna
Senior accountant at Asdaa BCWSenior accountant at Asdaa BCW