Mahak Agarwal
Lucknow
Overview
4
4
years of professional experience
Work History
ACCOUNT EXECUTIVE (BRAND)
Edelman
Mumbai
11.2023 - 02.2024
- Planned and executed strategic PR and influencer marketing campaigns, boosting brand visibility.
- Built and maintained relationships with media outlets, and secured press coverage for key client events and product launches.
- Developed compelling content and brand messaging for influencer collaborations, ensuring alignment with the brand's values, and maintaining a consistent brand voice.
ASSOCIATE - CLIENT EXPERIENCE
Weber Shandwick
Mumbai
06.2022 - 11.2023
- Executed impactful PR strategies, amplifying positive brand mentions, and elevating media visibility
- Facilitated on-time and precise deliveries through effective daily client interactions
- Secured 300+ coverage clips for South African Tourism in top publications, crafting a compelling brand narrative
- Managed media inquiries, interviews, and press conferences across 5 Indian cities, while analyzing trends for strategic adjustments
- Prepared concise monthly and quarterly reports, offering insightful analysis on PR activities, results, and impact
- Drafted and distributed press releases, authored articles, feature articles, listicles, quotes, and other communication materials to relevant media outlets
- Notable Achievement: Recognized as Employee of the Month from the Consumer & Lifestyle Team
PUBLIC RELATIONS INTERN
Mavcomm Consulting Pvt. Ltd.
Mumbai
07.2021 - 08.2021
- Created and updated media lists and databases
- Conducted research and market analysis for the clients
- Performed end-to-end client servicing and thought leadership tasks
EVENT MANAGEMENT INTERN
One Digital Entertainment
Mumbai
10.2019 - 10.2019
- Marketed event through social media and in-person interactions
- Interacted face-to-face with participants to obtain useful feedback
Education
BBA in Media Management -
Whistling Woods International-Tata Institute of Social Sciences
Mumbai06-2022
Grade 12 - Humanities
GD Goenka Public School
Lucknow, Uttar Pradesh06-2019
Grade 10 -
Lucknow Public School
Lucknow, Uttar Pradesh06-2017
Skills
- Content writing
- Relationship building and management
- Strategy implementation
- Event management
- Detail-oriented
Affiliations
- Editor for official college newsletter - Spotlight
- Part of the Organizing Committee of Celebrate Cinema (Workshops and Panel Discussions) at Whistling Woods International
- Lead the Organizing Committee to successfully conclude an inter-college competition
Live Projects
- Mumbai International Film Festival 2019, Moderated the event and facilitated interactions between the Directors, Producers and Cast of the films in National Award Category
- GD Goenka Public School Model United Nations, 2017, 2018, Founding Executive Board Member, Planning, organization and execution of the project, Oversaw inter-school partnerships
Timeline
ACCOUNT EXECUTIVE (BRAND)
Edelman
11.2023 - 02.2024
ASSOCIATE - CLIENT EXPERIENCE
Weber Shandwick
06.2022 - 11.2023
PUBLIC RELATIONS INTERN
Mavcomm Consulting Pvt. Ltd.
07.2021 - 08.2021
EVENT MANAGEMENT INTERN
One Digital Entertainment
10.2019 - 10.2019
BBA in Media Management -
Whistling Woods International-Tata Institute of Social Sciences
Grade 12 - Humanities
GD Goenka Public School
Grade 10 -
Lucknow Public School
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