Lakshay
Sirsa
Summary
Results-driven SEO Specialist with over 5 years of hands-on experience in search engine optimization, keyword research, and both on-page and off-page SEO strategies. Proven track record of achieving top Google rankings for competitive keywords, including positions #1, #3, and #4. Expertise includes technical SEO, Google Analytics, Google Search Console, SEMrush, and the development of comprehensive digital marketing strategies. Adept at training teams and executing data-driven SEO campaigns that significantly enhance organic traffic and drive business growth.
Overview
6
6
years of professional experience
Work History
Digital Marketing Trainer
Digiperform
Sirsa
05.2024 - Current
- Train students, professionals, and business owners on comprehensive SEO strategies including keyword research, on-page optimization, off-page SEO, technical SEO, and Google Analytics.
- Developed and delivered curriculum covering Search Engine Marketing, content creation, WordPress website optimization, and AI-powered SEO automation.
- Created and optimized multiple websites achieving strong organic search visibility: hindustaninsights.com and kalkidarshan.com.
- Mentored students in building SEO-optimized websites with proven results (innovatizv.in, thriftcart.store).
Digital Marketing Executive (SEO Focus)
Tech Striker
12.2022 - 03.2024
- Conducted comprehensive SEO audits and implemented on-page and off-page optimization strategies to improve website rankings and organic traffic.
- Performed in-depth keyword research and competitive analysis to identify high-value search opportunities.
- Monitored and analyzed website performance using Google Analytics and Google Search Console, generating actionable insights and performance reports.
- Optimized content strategy and created SEO-friendly content to boost search visibility and engagement.
- Increased brand awareness through integrated social media and SEO campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
Digital Marketing Executive
MD Biocoals Pvt Ltd
04.2021 - 12.2022
- Achieved Rank #1 for competitive keyword 'Pusa Decomposer Capsule' through strategic SEO implementation.
- Optimized website structure and content based on search engine algorithms and Google Analytics data.
- Directed comprehensive traffic growth strategies including SEO, content distribution, and email marketing.
- Conducted competitor analysis and market research using SEMrush to inform SEO strategies.
- Managed social media channels to support SEO efforts and increase overall brand visibility.
Business Development Executive / Digital Marketing
Lavya Technologies
07.2020 - 12.2020
- Performed basic SEO optimization for client websites to improve search engine visibility.
- Designed and developed static websites with SEO-friendly structure and content.
- Managed Facebook Ads campaigns and social media platforms to drive traffic and conversions.
Education
Master of Business Administration (MBA) - HR & Marketing
Chaudhary Devi Lal University
Sirsa05.2018
Bachelor of Business Administration (BBA) - HR & Marketing
Chaudhary Devi Lal University
Sirsa05.2016
Skills
SEO Tools: SemRush, Google Keyword Planner, Surfer SEO, Copyai, Jasper AI, Fraseio, Google Analytics, Grammarly and Google Search Console and other relevant AI Tools
CMS & Website: WordPress, Website Design & Optimization
Content & Design: Content Creation, Graphic Design (Canva & AI Tools), Video Editing (Power Director, Capcut & AI Tools))
CORE SEO COMPETENCIES
- Keyword Research & Analysis
- On-Page SEO Optimization
- Off-Page SEO & Link Building
- Technical SEO Audits
- Google Analytics & Search Console
- SEMrush & SEO Tools Proficiency
- Content Strategy & Optimization
- Local SEO & Google My Business
- Competitor Analysis
- Performance Reporting & KPI Tracking
SEO PORTFOLIO & ACHIEVEMENTS
- Proven track record of achieving top Google rankings for competitive keywords:
- Website: evolutionprintmanagement.com, Target Keyword: Print Management in Leicester, Google Rank: #1
- Website: mdbiocoals.com, Target Keyword: Pusa Decomposer Capsule, Google Rank: #1
- Website: briggategroup.com, Target Keyword: Education Consultant in London, Google Rank: #2
- Social Media Portfolio: Successfully managed SEO-integrated social media campaigns for Digiperform Sirsa, MD Biocoals, Uprango, and Tech Striker across Instagram, Facebook, LinkedIn, and Pinterest.
Timeline
Digital Marketing Trainer
Digiperform
05.2024 - Current
Digital Marketing Executive (SEO Focus)
Tech Striker
12.2022 - 03.2024
Digital Marketing Executive
MD Biocoals Pvt Ltd
04.2021 - 12.2022
Business Development Executive / Digital Marketing
Lavya Technologies
07.2020 - 12.2020
Bachelor of Business Administration (BBA) - HR & Marketing
Chaudhary Devi Lal University
Master of Business Administration (MBA) - HR & Marketing
Chaudhary Devi Lal University