ALEXINA BINU
Mavelikara
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
5
5
years of professional experience
Work History
Accounts Manager
ENIL – Radio Mirchi
03.2022 - Current
- Spearheaded new business development initiatives, securing high-value clients and partnerships.
- Developed and executed tailored marketing campaigns across ATL and BTL channels.
- Collaborated with creative and sales teams to deliver effective radio and digital campaigns.
- Drove consistent revenue growth through strategic ad placements and sponsorship deals.
- Key Clients: LULU, Decathlon, Oxygen, Samsung, Skyline Builders.
Territory Sales Manager
Vodafone Idea
01.2021 - 03.2022
- Drove sales growth and expanded customer base within assigned territories.
- Executed marketing strategies to increase brand visibility and customer engagement.
- Strengthened distributor and retailer networks to improve product reach and availability.
Education
Master of Business Administration - Marketing & HR
Karunya Institute of Technology and Sciences
01.2020
B.Tech - Computer Science Engineering
Karunya Institute of Technology and Sciences
01.2018
Skills
- Market expansion strategies
- Integrated marketing strategies
- Client engagement strategies
- Brand awareness strategies
- Campaign management
- Strategic Planning
- Consumer insights research
- Event Sponsorships
- CRM & Sales Tools
- Negotiation
Accomplishments
- Achieved 110% growth in ad sales revenue for two consecutive years.
- Received ‘Dabbang – National Recognition’ for outstanding performance in media sales.
Languages
English
Malayalam
Tamil
Hindi
Timeline
Accounts Manager
ENIL – Radio Mirchi
03.2022 - Current
Territory Sales Manager
Vodafone Idea
01.2021 - 03.2022
B.Tech - Computer Science Engineering
Karunya Institute of Technology and Sciences
Master of Business Administration - Marketing & HR
Karunya Institute of Technology and Sciences