Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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ALEXINA BINU

ALEXINA BINU

Mavelikara

Summary


Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.

Overview

5
5
years of professional experience

Work History

Accounts Manager

ENIL – Radio Mirchi
03.2022 - Current
  • Spearheaded new business development initiatives, securing high-value clients and partnerships.
  • Developed and executed tailored marketing campaigns across ATL and BTL channels.
  • Collaborated with creative and sales teams to deliver effective radio and digital campaigns.
  • Drove consistent revenue growth through strategic ad placements and sponsorship deals.
  • Key Clients: LULU, Decathlon, Oxygen, Samsung, Skyline Builders.

Territory Sales Manager

Vodafone Idea
01.2021 - 03.2022
  • Drove sales growth and expanded customer base within assigned territories.
  • Executed marketing strategies to increase brand visibility and customer engagement.
  • Strengthened distributor and retailer networks to improve product reach and availability.

Education

Master of Business Administration - Marketing & HR

Karunya Institute of Technology and Sciences
01.2020

B.Tech - Computer Science Engineering

Karunya Institute of Technology and Sciences
01.2018

Skills

  • Market expansion strategies
  • Integrated marketing strategies
  • Client engagement strategies
  • Brand awareness strategies
  • Campaign management
  • Strategic Planning
  • Consumer insights research
  • Event Sponsorships
  • CRM & Sales Tools
  • Negotiation

Accomplishments

  • Achieved 110% growth in ad sales revenue for two consecutive years.
  • Received ‘Dabbang – National Recognition’ for outstanding performance in media sales.

Languages

English
Malayalam
Tamil
Hindi

Timeline

Accounts Manager

ENIL – Radio Mirchi
03.2022 - Current

Territory Sales Manager

Vodafone Idea
01.2021 - 03.2022

B.Tech - Computer Science Engineering

Karunya Institute of Technology and Sciences

Master of Business Administration - Marketing & HR

Karunya Institute of Technology and Sciences
ALEXINA BINU