HARISH KUMAR SHUKLA
East Delhi
Summary
Sales and Marketing professional with 17 years of experience in driving revenue growth in the FMCG sector. Proven expertise in key account management and developing strategic sales initiatives. Strong ability to build client relationships and lead teams to achieve targets.
Overview
2
2
Languages
1
1
Certification
17
17
years of professional experience
Work History
Sr. Area sales Manager
Bonn Nutrients Pvt.Ltd.
east delhi
03.2026 - Current
- Developed innovative sales strategies to increase market share and drive revenue growth.
- Managed relationships with a large distributor network to ensure product availability and customer satisfaction.
- Conducted market analysis to identify opportunities for sales growth in underperforming regions.
- Collaborated with cross-functional teams to streamline operations and enhance customer engagement
- Maintained accurate sales records and analyzed trends to inform improvement initiatives
Senior Sales Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
East Delhi
04.2021 - 03.2026
- Executed strategic sales initiatives resulting in consistent YOY growth in revenue and customer acquisition.
- Drove business growth by managing large distributor network across East Delhi, ensuring seamless supply chain and product availability.
- Strengthened market presence by identifying underperforming regions and implementing focused sales interventions.
- Track and analyse territory-wise sales performance and present data-driven reports to senior leadership for strategic planning.
- Collaborate with cross-functional teams including logistics, finance, and marketing to streamline operations and enhance customer satisfaction.
- Implement trade marketing activities and BTL campaigns to boost product visibility and consumer engagement at key retail points.
- Conducted performance reviews of distributor partners, providing insights to enhance sales productivity.
Sales Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
Ghaziabad
04.2016 - 03.2021
- Achieved consistent monthly and quarterly primary sales targets by proactively managing dealer relationships and stock movement.
- Delivered impactful sales presentations and training to new sales promoters, improving product understanding and market performance.
- Implemented retailer loyalty programs and incentives, driving improved off-take and fostering repeated orders.
- Ensured optimal product placement and planogram adherence across retail touchpoints during regular market visits, enhancing visibility and sales potential.
- Monitored competitor pricing, schemes, and promotions, and proposed counter strategies to protect market share.
- Managed end-to-end distributor lifecycle, streamlining onboarding, sales planning, order management, and dispute resolution processes.
Junior Sales Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
Ghaziabad
12.2012 - 03.2016
- Collected and analysed customer feedback to inform product offerings and tailor localized promotions, driving customer engagement.
- Played a key role in launching new product variants by facilitating market trials and dealer push strategies.
- Assisted senior sales staff in managing distributor operations and executing effective field-level sales initiatives, enhancing operational efficiency.
- Conducted retail audits and collaborated with merchandising teams to strengthen brand visibility and optimise in-store presentation.
- Maintained up-to-date sales records and performance dashboards to monitor SKU-wise movement and stock levels.
Sales Officer
Dharampal Satyapal Ltd.
East Delhi
03.2011 - 11.2012
- Managed and coached field sales teams to enhance territory performance and achieve secondary sales goals.
- Expanded retail footprint by acquiring high-potential outlets and reinforcing existing relationships to boost sales.
- Rolled out tactical promotional campaigns that increased brand recall and drove incremental volume growth.
- Delivered comprehensive sales reporting and market intelligence to zonal leadership, aiding in strategic planning.
- Conducted periodic stock audits and ensured FIFO compliance across distributor and retail levels.
Sales Officer
Dharampal Satyapal Ltd.
Agra
11.2009 - 03.2011
- Analyzed key market trends and partnered with marketing team to optimise sales messaging.
- Cultivated relationships with channel partners, resulting in improved order consistency and fewer returns.
- Conducted product training and awareness sessions for retailers and counter staff, boosting product knowledge and sales effectiveness.
- Ensured proper execution of trade schemes and promotional offers across retail outlets.
- Enhanced regional performance by driving targeted interventions in low-performing zones.
Education
Bachelor of Science -
Dr. Ram Manohar Lohia Avadh University
01-2007
Higher Secondary Certificate -
UP Board
01-2003
Skills
- Sales strategy execution
- Key Account Development
- Market expansion strategies
- Channel partner management
- Business development
- Sales forecasting
- Market intelligence
- Customer acquisition strategies
- Retail market analysis
- Trade marketing execution
- Team performance management
- Product launch strategies
- CRM & Client Relationship Building
- Customer Relationship Tools (CRM)
- Brand promotion strategies
- Excel analytics
- Territory management
LANGUAGES
English
Hindi
RECOGNITION & AWARDS
Best Sales Executive Award – Mother Dairy DNCR, Jan–Mar 2013 | Nov 2013 | Jan 2013 (Repeated entry – consider confirming), Silver Medal for Outstanding Sales Contribution – Nov 2016, Best Sales Executive Award – May & June 2021
Career Timeline
- Apr 2021 – March -26
- Mother Dairy Fruit & Vegetable Pvt. Ltd. | Role: Senior Sales Executive | East Delhi
- Apr 2016 – Mar 2021
- Mother Dairy Fruit & Vegetable Pvt. Ltd. | Role: Sales Executive | Ghaziabad
- Dec 2012 – Mar 2016
- Mother Dairy Fruit & Vegetable Pvt. Ltd. | Role: Junior Sales Executive | Ghaziabad
- Mar 2011 – Nov 2012
- Dharampal Satyapal Ltd. | Role: Sales Officer | East Delhi
- Nov 2009 – Mar 2011
- Dharampal Satyapal Ltd. | Role: Sales Officer | Agra
Certification
- Advance excel
- Power BI
- AI tools
Hobbies and interests
- listen Music
- Reading Book
Timeline
Sr. Area sales Manager
Bonn Nutrients Pvt.Ltd.
03.2026 - Current
Senior Sales Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
04.2021 - 03.2026
Sales Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
04.2016 - 03.2021
Junior Sales Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
12.2012 - 03.2016
Sales Officer
Dharampal Satyapal Ltd.
03.2011 - 11.2012
Sales Officer
Dharampal Satyapal Ltd.
11.2009 - 03.2011
Bachelor of Science -
Dr. Ram Manohar Lohia Avadh University
Higher Secondary Certificate -
UP Board