Alisha Kaur Raaheja

• Created new business opportunities via finding and working on cold leads and wide range of prospects in various sectors. Worked closely with central functions such as Operations, Marketing, Product, and Tech to grow revenue.
• Manage all aspects B2B sales and day-to-day functions; created pipelines of active prospects, cold calls, mails and timely execution of campaigns.
• Set up meetings with potential clients to present Conversation media Marketing (CMM) as new digital platform to integrate brands in conversations via OEM partnerships in India and Globally to increase brand awareness and brand recall.
• Translated clients objective into briefs for creative team that are clear and concise, keeping business objective top of mind, Coordinating with creative, content, tech and marketing teams to ensure client’s brand look, feel and voice guidelines are adhered to.
• Analyzed potential opportunities as well as improvements on products, technology, and internal operational processes.
• Listened and delivered to client requests and specifications, made suggestions to appropriately fulfill needs. Performed hybrid role to balance daily client requests on campaigns and on-time delivery of projects that align with client goals and vision.
• Acted as day-to-day client contact across multiple accounts in fast-paced startup. Worked rigorously on designing media plans, mocks, case studies and campaign reports as part of sales and operation process.
• Reported directly to Business EVP for managing day to day tasks including set up meetings, coordinating with stakeholders, and supporting internal meetings by preparing materials and taking detailed notes.

• Pitched minimum 40 colleges each day, introduced admissions & branding solutions to high dignitaries of Universities via emails and calls.
• Made Digital Surveys i.e. College data Analysis using tools like Semrush, Google analytics, Pingdom etc.
• Focused on rigorous follow-ups to maintain healthy terms with high dignitaries and to onboard new business with competitive offerings.
• Took Interviews of Principals and other senior members to be published on company's microsites.
• Worked with operation teams to create, deploy and optimize effective campaigns for EdTech clients.

• Performed rigorously as part of B2C Sales Team associated with Ed-tech product selling.
• Responsible for marketing company product on local level at social media platforms and personal social platforms.
• Increased sales by 3-5% as team and individually to cover weekly targets to survive financially during pandemic crisis.
• Held weekly meetings with Team Leader to identify techniques to overcome sales obstacles. Worked for 14 hours day to close daily leads and touch weekly targets to maintain our team in top 3 PAN India.

• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Created and presented media and advertising packages to prospective customers.
• Worked for clients like official SAMSUNG dealers, Japanese MNCs Kangen, Real Estate firms etc.
• Headed team of graphic designers, content writers, and website specialists to complete tasks of clients onboard. Generated Revenues via Google ads and lead generation campaigns for clients.

DIGITAL SALES

• Headed, Trained and developed new Sales Team, selling techniques and company procedures.
• Drove marketing efforts by orchestrating advertising sales campaigns & Pitched via cold calling to maximize sales goals. Maintained records related to sales & returns.
• Worked on boosting sales by enhancing product presentations and advertising collateral. Increased sales by 65% individually.
• Responsible for finding prospects PAN India, negotiating and closing deals.

TEAM LEADER

• Managed team of graphic designers, content writers & Interns to get work done in an efficient manner to ensure brand effectiveness.
• Worked with marketing teams to create, deploy and optimize effective campaigns for clients.
• Planned and implemented day-to-day management of all clients and their deliverables.

CLIENT SERVICING

• Created strong business relationships with clients mutually benefiting with key decision makers at agency.

SOCIAL MEDIA MANAGEMENT

• Created offline and online marketing plans for upcoming events and their ticket booking using social media platforms.
• Ensure quality check and monitor content of all events/ client social media pages before publishing.
• Managed social media accounts for several brands like Hero MotoCorp, BMW, Audi, Amul, multiple salon and food chains by posting graphic designs with updated content to Increase customer engagement and manage ORM.
• Monitored advancements in social media, generating interest for existing and upcoming product or service releases by organic and paid campaigns.
• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
• Administered marketing calendar and posted new content with set goals & deliverables to coincide with product and service releases to update the clients.

• Responsible for Conceptualization of Strategies for Brands
• Digital Strategies for Film Marketing & Promotion
• Celebrity Onboarding and 360 Degree Sales pitch to clients, handled PR of celebrities via perceptual map Live Projects – Airtel spoofs, IPL Mumbai-Indians, Abhiyas Gali, 360VR, Half Girlfriend movie, Nawaz Uddin Siddiqui Brand Image.
• Conceptualizing strategies and media buying & planning activities for channels and multiple events.

• Summer internship in Digital Media and Market Research
• Innovated marketing strategies with respect to communication medium, compared it to its leading competitors and provided valuable recommendations which led to 6% increase in customer engagement activities.
• Conceptualized and designed 360 degree IMC plan for Child insurance to enhance recall value of Company Target based sales of Child Insurance policies.

• Wrote 3-5 blogs and articles with almost 800-1000 words each per day on various topics.
• Proof Reading of articles written by junior team.
• Writing product descriptions for articles on e-commerce websites.
• Used software to write and submit error-free copy.

• Sorted and organized files, spreadsheets and reports.
• Learned how to manage stocks of Women Retail and Garments.
• Seasonal Ordering and stock Updating, refilling, and managing clearance of old stock.
• Assisted parents in Buying, Sales, Customer Relations, and After Sales Services.
• Drove value to business by generating referrals and executing price changes.
• Tracked and recorded expenses and reconciled accounts to maintain accurate, current, and compliant financial records.