Alissa Willis
Fishers
Summary
Results-driven sales professional with 12 years of experience in account development, relationship management, and business growth. Proven track record of driving revenue, expanding market share, and building long-term customer partnerships. Skilled at developing strategic sales plans, identifying new business opportunities, and leading cross-functional collaboration to achieve organizational goals. Seeking to leverage my expertise in sales leadership and customer relationship management to excel as an Area Sales Manager with your organization.
Overview
15
15
years of professional experience
Work History
Territory Sales Manager
Springs Window Fashions
Indianapolis, IN
05.2023 - Current
- Manage and develop a statewide territory covering the entire state of Indiana, partnering with 103 dealers to drive sales growth, strengthen relationships, and increase profitability. My territory generated $8.3 million in sales in 2025. I assumed responsibility for an open territory that was experiencing a 33% decline and successfully reversed the trend. Through focused dealer development, strategic business planning, relationship building, and consistent execution, I have increased performance each consecutive quarter and established sustainable momentum across the territory. Key Results:
- Manage relationships with 103 dealers across Indiana
- Responsible for a territory generating $8.3 million in annual sales
- Took over a territory experiencing a 33% decline
- Reversed the decline and delivered quarter-over-quarter growth
- Develop strategies focused on sales growth, dealer performance, and profitability
- Build and maintain strong partnerships with dealers throughout the state
On Premise Sales Representative
COCA COLA BOTTLING CONSOLIDATED COMPANY
06.2011 - 04.2020
- Implementing new sales strategies for each customer. I would schedule a quarterly review with customers to discuss any new programs that we had available for the customer. Also, I would always do an end of the year review so that each customer had a clear understanding of gaps in product placement and what we could do to increase their sales
- Negotiating and writing new business proposals and contracts. I worked with large and small customers to secure their business for several years to avoid competition. For example I had just finished negotiating a 5 year contract with St Francis Hospital that provided us with over 100,000 cases per year
- Growing new and existing business. I averaged 130 new customers per year and was ranked number 3 out of 290 in the company for new accounts. My customer base was 800+ that made up my territory. I was able to increase sales by at least 10% per quarter. I also expanded new marketing plans. For example I worked with our design shop to build display combos, table top and window displays which increased incremental sales.
- Hosted and increased gross profit during the 2012 Super bowl and 2015 final four. I handled all of downtown Indianapolis for both events so I was able to promote and execute our programs that were specifically designed for each event. I was able to increase gross profit for each event by over 30% . I also lead tours for our executives for both events that were very successful.
- Responsible for ordering and coordinating the delivery of product. I always placed the first order for new customers to ensure that the product would be delivered in a timely manner. I made sure to have precise timeline and clear communication between our delivery / equipment team and the customer. Several of my larger customers required weekly inventory inspections and counts so that I could adjust their orders to maximize trends and inventory space.
Education
Bachelor of Arts in (B.A.) - Business Management
MARIAN UNIVERSITY
Indianapolis, INSkills
- Outstanding organizational and leadership skills
- Sales Management
- Excellence in conveying the importance of a product
- Strong verbal and communication skills
- Business Development
- Proposal Writing
- Account Management
Timeline
Territory Sales Manager
Springs Window Fashions
05.2023 - Current
On Premise Sales Representative
COCA COLA BOTTLING CONSOLIDATED COMPANY
06.2011 - 04.2020
Bachelor of Arts in (B.A.) - Business Management
MARIAN UNIVERSITY