Alpesh Wangane

• Led Strategic planning across the Full consumer journey, connecting brand, content, digital, TV, Advanced TV and performance ecosystems to build integrated solutions designed to drive reach, engagement and business outcomes.
• Drove media transformation and digital acceleration, identifying emerging platforms, CTV/OTT opportunities, content partnership, and audience-led approaches to evolve brand communications beyond traditional media planning.
• Led cross-functional strategic teams and agency partners, bringing together strategy, data, investment, digital and content expertise to deliver differentiated solutions, while contributing to business growth, new opportunities and account profitability
• Shaped Integrated media and Communication strategies for Kellogg’s and Castrol by translating business objectives, Category dynamics, consumer behavior and competitive intelligence into actionable media growth opportunities

• Led award-winning campaigns recognized for innovation and effectiveness
• Balanced brand-building and performance marketing spending to maximize both long term equity and short term ROI.
• Devised integrated media planning and execution across FMCG, Auto, BFSI, and Retail, managing 700+ Cr in annual investments across TV, Digital, Print and OOH
• Developed strategic planning frameworks using brand track data, sales trends, and competition mapping to drive business-aligned media outcomes.
• Collaborated with cross-functional teams to analyze media impact, optimize delivery, and support end-to-end campaign success

• Planned and optimized multi-channel campaigns to enhance audience engagement and resource allocation.
• Mapped audience journeys (awareness-> consideration -> conversion) to create comprehensive full funnel media strategy.
• Partnered with creative teams to ensure audience insights directly shaped messaging & media channel selection.
• Delivered performance insights and campaign reviews to inform strategic decisions and improve future initiatives.
• Experienced in pacing, reallocation, and forecasting to avoid under/overspending during the campaign cycle.
• Built long-term relationships through proactive recommendations, transparent reporting and consultative problem solving.

• Managed media planning and buying across television, print, radio, OOH, and cinema for multiple clients.
• Partnering with client to assess business objectives and present most feasible media strategy and plan
• Planning and executing all media within assigned market group budgets.

Managed Emami clients campaign calendar scheduling and coordination with cross-functional teams

Created plans for various channels and implemented execution across channels

Annual channel deals analysis