Aman Bankar

Worked part-time as a freelancer providing marketing consulting services.

• Consulted startups and SMEs on Growth Marketing, GTM strategy, and digital marketing transformation.
• Developed Account-Based Marketing (ABM) strategies and enterprise marketing frameworks for B2B businesses.
• Advised clients on brand positioning, marketing strategy, and customer acquisition initiatives.
• Designed integrated social media strategies, website marketing plans, and digital campaigns tailored to business objectives.
• Collaborated with clients across India to improve digital presence, brand visibility, and marketing effectiveness through strategic consulting

• Led end-to-end growth marketing initiatives for Enterprise Data Analytics, AI, Cloud, Business Intelligence, and Professional Training solutions across domestic and international markets.
• Developed and executed integrated Go-to-Market (GTM) strategies for enterprise services, technology offerings, and training programs to improve market visibility and demand generation.
• Planned and managed multi-channel marketing campaigns across LinkedIn, Google Ads, Meta Ads, email marketing, webinars, landing pages, and organic social media to enhance brand engagement and lead generation.
• Designed and executed Account-Based Marketing (ABM) campaigns targeting enterprise decision-makers across Banking, Manufacturing, Healthcare, Retail, and Technology sectors.
• Developed content marketing strategies that included blogs, case studies, service pages, website content, social media campaigns, thought leadership articles, and marketing collateral to drive audience engagement and support sales initiatives.
• Managed marketing automation workflows, email nurturing campaigns, audience segmentation, and lead engagement initiatives to improve campaign effectiveness.
• Led enterprise social media strategy across LinkedIn, YouTube, Facebook, Instagram, and X (Twitter), strengthening brand awareness and audience engagement.
• Managed corporate website, SEO initiatives, landing pages, and digital content optimization to improve online visibility and user experience.
• Planned and promoted global technology events, webinars, partner initiatives, and PR campaigns, including MicroStrategy World, Informatica World, and Synchronice.
• Collaborated with leadership, sales, technology teams, and external partners to align marketing initiatives with business growth objectives.
• Produced marketing creatives, promotional videos, presentations, brochures, and digital assets to support integrated marketing campaigns, ensuring alignment with brand messaging and target audience needs.
• Supported enterprise partnership marketing initiatives and co-marketing programs with leading technology partners.

• Executed integrated digital marketing campaigns across Google Ads, LinkedIn, Meta Ads, email marketing, and company website to generate qualified business opportunities.
• Supported product marketing initiatives through campaign planning, content creation, website optimization, and promotional activities.
• Managed marketing automation workflows and lead nurturing campaigns using HubSpot.
• Developed email marketing campaigns, newsletters, and customer engagement programs aligned with marketing objectives.
• Managed WordPress website updates, on-page SEO, Google Search Console, and website performance optimization.
• Planned and maintained content calendars while creating blogs, marketing copies, landing pages, and promotional content.
• Worked closely with internal teams and clients to execute marketing campaigns and improve customer engagement.
• Assisted in campaign performance analysis and optimization using Google Analytics, Search Console, and digital marketing insights.

• Planned and executed digital marketing campaigns for multiple client brands across Meta, Instagram, Facebook, and YouTube.
• Developed social media strategies, content calendars, and marketing campaigns to improve online brand presence.
• Created marketing content, social media copies, and promotional creatives aligned with client branding objectives.
• Conducted market research, audience analysis, and competitor research to support campaign planning and content strategy.
• Managed client portfolios, ensuring timely execution of marketing campaigns and ongoing client communication.
• Executed Meta advertising campaigns focused on increasing brand awareness, audience engagement, and campaign performance.
• Monitored campaign performance and recommended optimization strategies based on engagement and audience insights.