Amandeep Singh
Area Manager-Retail
Amritsar
Summary
With over 13 years of dynamic experience in retail across Dubai and India, I've consistently turned around underperforming stores, focusing on flagship locations. As a proactive, KPI-driven leader, I thrive on delivering exceptional service and driving profitable growth through innovative, enterprising initiatives. My passion for excellence and relentless pursuit of success have been the foundation of every achievement in my journey!
Overview
14
14
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Area Manager- North Retail
Celio
07.2025 - Current
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
- Facilitated conflict resolution among team members, promoting open communication and fostering a positive workplace culture.
- Developed and implemented strategies to improve customer service and increase sales.
- Oversaw inventory management, reducing costs through accurate forecasting and strategic purchasing decisions.
City Manager
Adidas India Pvt. Ltd.
11.2022 - 06.2025
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Optimized store displays and appearance via strategic merchandising.
- Completed routine store inventories.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Retail Store Manager
Puma India Pvt. Ltd.
01.2019 - 09.2022
- Reduced shrinkage levels by closely monitoring security measures, conducting staff training, and implementing loss prevention initiatives.
- Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
- Assisted in recruiting, hiring and training of team members.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Optimized store displays and appearance via strategic merchandising.
Store Manager
Skechers (Apparel LLC UAE)
06.2016 - 11.2018
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Store Manager
Levis Strauss & Co
01.2012 - 06.2016
- I quickly rose from Assistant Store Manager to Store Manager within a year—a proud achievement that highlights my dedication and passion for growth!
Education
Bachelor of Arts - Arts
MGU
10.2015
Skills
- Shrinkage Control
- Coaching and Mentoring
- Stock management
- Business development and planning
- Relationship building and management
- Team development
- Operations management
- Staff training and development
- Operations
- Goals and performance
- Recruitment and hiring
- Resource allocation
- Business development
Accomplishments
- Awarded Best Store Manager of the Quarter – 2019
- Certified in the Advanced Management Programme by the Group – 2017
- Achieved 100% Service Excellence Score (DSES - Dubai Service Excellence Scheme) – 2017-18
- Fastest growing employee in the brand, promoted to Store Manager within a year – 2014
- Delivered highest KPIs across the brand for two consecutive quarters (Q4 2015 & Q1 2016), awarded with an iPhone 6S
Additional Information
I'm highly skilled in Microsoft Excel and Power BI, utilizing both tools to create impactful dashboards and present data effectively. These skills enable me to drive insights and make informed decisions that fuel business growth and operational efficiency.
Certification
Retail Training from Bharti Walmart
Reading Books and Listening Podcast's
I have a passion for exploring finance and business management through books and podcasts, constantly seeking new insights and strategies to enhance my knowledge and professional growth.
Timeline
Area Manager- North Retail
Celio
07.2025 - Current
City Manager
Adidas India Pvt. Ltd.
11.2022 - 06.2025
Retail Store Manager
Puma India Pvt. Ltd.
01.2019 - 09.2022
Store Manager
Skechers (Apparel LLC UAE)
06.2016 - 11.2018
Store Manager
Levis Strauss & Co
01.2012 - 06.2016
Bachelor of Arts - Arts
MGU
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