AMIT ASTHANA

• Conducted extensive market research and competitive analysis to identify growth opportunities and inform strategic decision-making for clients across diverse industries (Telecommunications, Manufacturing, BFSI, IT/ITES, Pharmaceutical, Luxury & Retail , Entertainment & Media etc.)
• Developed strategic plans and business initiatives to enhance operational efficiency, drive business growth, and achieve key objectives aligned with client goals.
• Collaborated with cross-functional teams to align strategic plans and ensure seamless execution of projects and initiatives, fostering interdepartmental synergy and improving organizational efficiency.
• Monitored and evaluated performance metrics of strategic initiatives, making necessary adjustments to enhance outcomes and support goal attainment.
• Provided ongoing guidance to team members, facilitating effective implementation of strategic plans and driving team accountability for achieving objectives.
• Regularly updated senior leadership on industry trends and best practices, offering actionable insights to refine and optimize business strategies.
• Proactively identified risks impacting strategic objectives, developing and implementing mitigation strategies to safeguard project success.
• Prepared and presented analytical reports and recommendations to stakeholders, receiving positive feedback on strategic impact and project effectiveness.

Key Achievements:

• Successfully developed and implemented multiple strategic initiatives that resulted in a 15% increase in client revenue growth and a 20% improvement in operational efficiency.
• Recognized for timely delivery and execution of strategic projects, receiving commendation from senior leadership on the effectiveness of initiatives.
• Achieved significant KPIs related to business growth and profitability, surpassing project deadlines and targets by an average of 25%.

• Spearheaded marketing and business growth strategies for JioGlass and JioDive products, leveraging AR/VR/MR technology to solve complex communication and operational challenges.
• Led demand generation efforts and contributed to product marketing by developing and executing go-to-market strategies for new technologies within the Metaverse.
• Conducted market research and customer analysis to inform marketing strategies, identify customer preferences, and drive product differentiation.
• Organized and managed product demonstrations and 5G launch events across India, generating high interest and engagement with potential customers.
• Collaborated with product teams on proof of concept (POC) and minimum viable product (MVP) development, ensuring alignment with market demand.
• Analyzed key performance metrics to evaluate the effectiveness of campaigns, optimizing tactics to improve ROI and conversion rates.
• Managed a CRM system (HubSpot) and utilized digital marketing tools to streamline processes and enhance customer engagement.

Key Achievements:

• Achieved 80% of annual revenue targets for 2023-2024, demonstrating a strong track record of delivering results in a competitive market.
• Implemented data-driven marketing strategies that boosted lead generation by 50% and improved conversion rates by 20%.

• Played a key role in organizational strategy as a core committee member, strengthening infrastructure, processes, and values to support business growth.
• Directed business operations for the North American market and PAN India region, overseeing revenue growth and ensuring profitable service delivery.
• Managed business development, partner relations, and digital marketing efforts, including territory expansion and lead generation across multiple channels.
• Executed push and pull sales strategies, market mapping, and target allocation to drive regional growth and optimize team performance.
• Leveraged Google Analytics, SEO/SEM, and marketing automation tools to enhance digital presence and attract a wider audience.
• Provided diverse solutions, including ERP, Microsoft Dynamics 365, Zoho Suite, cloud migration, and managed services.

Key Achievements:

• Identified investment opportunities and developed strategies that contributed to the company’s long-term growth, forecasting budgets with precision.
• Successfully expanded territory reach and grew revenue by 30% in targeted regions, establishing Aphelion as a trusted provider in the North American and Indian markets.

• Led sales operations for mobility business (Jio SIM Card large enterprise business),
• Driving customer acquisition, brand awareness, and marketing strategies across India.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

• Heading Business Function and Business operations for IFI
• Established Marketing and Sales Department from the scratch
• Hiring candidates and set KPI's
• Allocate and penetrate the new territory (UK & USA), Building pipelines and acquiring new projects of Microsoft Azure, Cloud Migration, Office 365, AI/ML (Chatbots), and SaaS capabilities.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Accountable for Sales and Revenue targets of:

• Data Business (MPLS, IPLC, Leased Line, P2P)
• Voice (PRI Lines/SMS),
• Datacenter (Colocation/Hosting), IBM Cloud (SoftLayer) & System Integration Business of Reliance Com
• Managing Partners (Hitachi, Cisco, Polycom), DNS Protection, Firewall and SD-WAN

• Handle Business Development and Marketing initiatives
• Managing portfolio of Microsoft, Adobe, IBM, Lenovo, HP, IT Infrastructure (Citrix/VM Ware), Datacenter Technology, Oracle, Symantec, McAfee, Juniper Firewall, D-DOS, and Threat Detection etc.
• Defined clear targets and objectives and communicated to other team members.
• Managed relationships with the OEM's

• Achieved sales goals and service targets by cultivating and securing new customer relationships for Data (Leased Line, P2P) & Voice Business (Centrex, PRI) of Reliance Communications Ltd.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

• Handle Bluishness of Datacenter (Colocation/Hosting) and Broadband Services, western regions.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.