AMIT DIMRI
Operations Head
Delhi,DL
Summary
Strategic and entrepreneurial Business Head–level leader with 17+ years of experience driving revenue growth, profitability, and business expansion across large-format and specialty retail. Proven track record in end-to-end P&L ownership, business strategy, market expansion, merchandising, pricing, and cross-functional leadership. Adept at scaling businesses, turning around underperforming stores, and aligning people, process, and product to deliver sustainable growth.
Overview
18
18
years of professional experience
Work History
Operations Head
DAISO Japan – India Operations
12.2022 - Current
- Own India's business performance with full P&L accountability, delivering 100% ZBB targets.
- Lead annual business planning, revenue forecasting, cost control, and profitability improvement.
- Drive store-level and regional growth strategies, resulting in consistent MOM sales and KPI improvements.
- Conducted regular performance reviews, identifying areas for improvement, and developing action plans to address them.
- Oversee merchandise planning, MRP strategy, stock optimization, and margin management.
- Manage feasibility studies and business cases for store expansion and investment decisions.
- Lead cross-functional teams across Operations, Supply Chain, VM, IT, Finance, Marketing, and Training.
- Act as the primary liaison with Japan and Dubai leadership for strategic alignment, supply planning, and operational governance.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
Area Manager (P&L Role)
MR DIY
09.2018 - 11.2022
- Held regional P&L responsibility, consistently delivering 100% RTM targets.
- Designed and executed WOW growth initiatives to accelerate revenue and improve store productivity.
- Led and developed Store Managers and Assistant Branch Managers, building a strong leadership pipeline.
- Partnered with India and Malaysia teams to ensure alignment on commercial and operational goals.
- Drove business development initiatives and cost efficiencies at the regional level.
Area Operations Manager
Adidas India
04.2014 - 08.2018
- Owned regional revenue, sell-out targets, and profitability.
- Developed store-specific business plans to maximize revenue and margin.
- Led weekly performance and business reviews, enabling faster course correction.
- Defined discount architecture, liquidation strategy, and seasonal buying, achieving 70% FPST.
- Built long-term partnerships with landlords and business partners.
Cluster Manager
Puma India
08.2013 - 03.2014
- Managed cluster-level revenue and profitability.
- Led turnaround initiatives to improve sales, inventory health, and SOP compliance.
- Maintained VM excellence and operational discipline across stores.
- Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth.
- Led training initiatives that enhanced employee skills, knowledge base, and productivity levels across various functions within the organization.
- Achieved higher team performance by implementing effective coaching and mentoring strategies for staff.
- Oversaw inventory management efforts to ensure optimal stock levels were maintained, while minimizing waste or loss within each department of the operation.
- Monitored data analytics to identify trends, opportunities, and areas of improvement within the operations.
Store Manager
Puma India
09.2010 - 08.2013
- Delivered consistent monthly sales growth in high-footfall locations.
- Built high-performing teams through structured training, coaching, and performance reviews.
- Drove inventory optimization, category-level sales contribution, and stock availability.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
Store Manager
Vishal Mega Mart
02.2008 - 08.2010
- Owned store P&L, sales growth, and cost control.
- Launched revenue-generating partnerships (space selling, cross-promotions).
- Strengthened inventory controls and shrinkage reduction.
- Managed daily operations to ensure the smooth functioning of the store.
- Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.
- Managed inventory levels to minimize waste and ensure product availability, supporting customer satisfaction and sales efficiency.
Education
MBA - Marketing and Sales
ICFAI College
Gurgaon, Haryana02.2008
Bachelor of Science - General
Hemwati Nandan Bahuguna Garhwal University
Gopeshwar 04.2001 -
Skills
End-to-End P&L Ownership
Accomplishments
KEY BUSINESS IMPACT
- Delivered 100% budgeted sales & KPI targets across roles.
- Consistently delivered MOM & YOY growth across all roles held.
- Reduced shrinkage from 1% to 0.30%, improving net profitability.
- Reduced damage stock from 1% to 0.20%.
- Achieved 90+ mystery audit scores by regularly conducting product knowledge and customer service training, strengthening brand standards and customer trust.
- Implemented effective retail strategies that significantly improved store performance (Store Reviews,Staffs Performance Tracking, Merchandise Support,Trading Density & New Initiatives ).
- Consistently reviewed category performance against stock levels and requirements, quickly filling gaps to prevent loss of sales.
- Recognized with the Special South Performance & Best Store Manager Award by Puma India for delivering 63% YTD growth at Puma Jayanagar and achieving 13% YTD growth at Puma Mantri (recovering from a 15% De-growth) within two months.
Timeline
Operations Head
DAISO Japan – India Operations
12.2022 - Current
Area Manager (P&L Role)
MR DIY
09.2018 - 11.2022
Area Operations Manager
Adidas India
04.2014 - 08.2018
Cluster Manager
Puma India
08.2013 - 03.2014
Store Manager
Puma India
09.2010 - 08.2013
Store Manager
Vishal Mega Mart
02.2008 - 08.2010
Bachelor of Science - General
Hemwati Nandan Bahuguna Garhwal University
04.2001 -
MBA - Marketing and Sales
ICFAI College
Personal Qualifications
- MBA in Marketing and Sales, ICFAI College, Gurgaon, Haryana (2006-2008 )
- B. Sc (General), Hemwati Nandan Bahuguna Garhwal University