Amitabha Shome

Nestle India Limited took over Purina in late '22. I was entrusted with the responsibility to firm up the Route to Market Structure for the business from Jan'23.

• It was not so favorable time to join the category,however navigated various challenges and implemented the RTM structure across East.
• As the team was new ,Improved team performance by providing comprehensive training and fostering a collaborative work environment
• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results..
• Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.

• Responsible to Drive & Improve the Sales KPIs for the Branch- Productivity & SKU per Call.
• Rolling out the coverage module to cover the Villages with 5K & 2K+ population.
• Effective deployment of Manpower for optimal coverage.
• End to End responsibility of 370+ 3P employees in close co-ordination with HR.

Since late 2021 Villages are the growth drivers for the branch.

• Milestone Achievement was to Streamline the distribution in Bankura District.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

• With close co-ordination with the marketing team and branch Mancom ,was successful in regaining the market share of Everyday from 64 to 76%.
• Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
• Built a high-performance sales team through diligent recruitment of top regional talent, strategic allocation of resources, and effective performance management.

• Was responsible for the demand forecasting for Chocolates and Dairy in the branch.
• Led monthly consensus meetings with stakeholders from various departments including Sales, Marketing, Finance and Supply Chain.
• Communicated demand plans to manufacturing sites to resolve gaps between demand and supply plans.
• Utilized advanced Excel functions for data analysis, and visualization in support of demand planning activities.
• Was instrumental to introduce the log book concept to record the potential activities influencing sales.

• Was responsible for sales of entire Howrah and Kolkata
• Had the opportunity to work with CSD for Entire East