Amitava Das
AVP, Omnicom Media | P&L,Sales, Revenue & Growth Leader | Business Turnaround, Media, Communication & Advertising Architect | AI, Data & MarTech-Driven Business Transformation | CMO Track
Kolkata
Summary
AI-driven sales and marketing growth leader with over 18 years of experience architecting intelligent, AI-powered ecosystems for brands across FMCG, consumer durables, fintech, and innovative platforms. Proven expertise in transforming marketing into a data-led growth engine through the integration of artificial intelligence, advanced analytics, and comprehensive MarTech stacks. Skilled in leading full-funnel, omnichannel transformations for renowned brands such as Berger Paints, ITC, Greenply, Eveready, Cred, and MPL, ensuring alignment between brand building and performance precision. Google and Meta certified with an MBA in Marketing and Media Management; dedicated to creating intelligent, automated marketing systems that drive scalable growth in a technology-driven landscape.
Overview
19
19
years of professional experience
5
5
Certificates
3
3
Languages
Work History
Associate Vice President
Omnicom Media India
Kolkata
04.2026 - Current
- Drove digital transformation efforts within the organization, leveraging emerging technologies to streamline workflows, improve communication channels, and enhance overall productivity.
- Collaborated with cross-functional teams to drive process improvements and innovation.
- Implemented data-driven decision-making practices to inform business strategy and optimize performance metrics across all departments.
- Established key industry partnerships, solidifying the company''s position as a market leader in its field.
- Mentored junior team members, providing guidance on best practices and strategies to overcome challenges while simultaneously strengthening their professional skillsets.
- Cultivated a culture of continuous learning among employees through professional development opportunities, fostering an environment of collaboration and innovation.
- Championed diversity and inclusion efforts within the organization, successfully implementing policies and programs that promoted equal opportunities for all employees, regardless of background or identity.
- Boosted company reputation with the successful execution of high-profile projects.
- Optimized team performance through effective leadership and staff development programs.
- Enhanced operational efficiency by streamlining processes and implementing cost-saving measures.
- Delivered consistent revenue growth by identifying new business opportunities and expanding client relationships.
- Developed comprehensive sales strategies to meet or exceed revenue targets consistently over time.
- Managed complex budgets, ensuring optimal allocation of resources for maximum return on investment.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs without compromising quality or service delivery standards.
- Spearheaded change management initiatives that ensured smooth transitions during organizational restructuring periods while minimizing disruptions to ongoing operations.
- Championed corporate social responsibility initiatives, resulting in increased community engagement and brand recognition.
- Achieved departmental goals by developing and implementing strategic initiatives.
- Reduced employee turnover rates by fostering a positive work environment and offering competitive compensation packages.
- Increased customer satisfaction levels by developing targeted marketing campaigns and product offerings tailored to specific demographics.
- Implemented and developed operational standards, policies and procedures.
- Provided strong leadership to enhance team productivity and morale.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Trained and guided team members to maintain high productivity and performance metrics.
- Reduced operational risks while organizing data to forecast performance trends.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Associate Vice President
Initiative
Kolkata
10.2024 - 03.2026
- 7 years 5 months
- Established key industry partnerships, solidifying the company''s position as a market leader in its field.
- Developed comprehensive sales strategies to meet or exceed revenue targets consistently over time.
- Managed complex budgets, ensuring optimal allocation of resources for maximum return on investment.
- Championed corporate social responsibility initiatives, resulting in increased community engagement and brand recognition.
- Increased customer satisfaction levels by developing targeted marketing campaigns and product offerings tailored to specific demographics.
- Achieved departmental goals by developing and implementing strategic initiatives.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Reported issues to higher management with great detail.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Implemented and developed operational standards, policies and procedures.
General Manager
Initiative
Kolkata
05.2022 - 09.2024
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
- Coordinated media planning efforts with an emphasis on achieving maximum ROI for clients'' budgets.
- Developed proficiency in various media planning tools and software programs to maximize efficiency in daily tasks and responsibilities.
- Optimized workflows by coordinating with internal departments such as creative services, account management, media planning, and analytics teams.
- Continually improved personal knowledge of media planning and buying techniques, resulting in consistently effective campaign strategies for clients.
- Contributed to company thought leadership by publishing articles and presenting at industry conferences on media planning best practices and trends.
- Streamlined digital media planning processes, resulting in increased efficiency and reduced costs.
- Played an integral role in winning new business through participation in pitch presentations highlighting agency expertise in media planning capabilities.
- Led internal training sessions on new tools and strategies for more effective media planning across the organization.
- Participated in industry events to stay current on trends and best practices within the field of media planning.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Optimized advertising budgets with strategic media planning and buying techniques.
Business Director
IPG Mediabrands
Kolkata
11.2018 - 04.2022
- Amitava has helped shape the journey of many brands, including - the Berger Paints, Eveready Industries Ltd, Greenply Industries Ltd. Joy Personal Care, Nexon Paints, Anmol Industries Ltd., Maithan Steel & Alloys, Cred, ITC, MPL.
- Brand Strategy & Communications
- Strategic Planning
- Media Strategy
- Digital Strategy
- Media Planning & Buying
- Content Strategy & Campaign Management
- Media Partnerships & Events
- Consumer & Media Research
- Mobile Marketing - Brand Endorsements & PR
- As a standout media professional I make clients’ marketing dollars work harder through innovative strategy and plans. In an omnichannel world where anything can be an ad, I craft the best media strategy and plan and use this to their advantage to cut through the clutter and leave a lasting impression on consumers. Thus create a journey to explore the boundary-pushing ideas that helped brands effectively reach their audiences.
Media Director
IPG Mediabrands India
Kolkata
11.2014 - 10.2018
- 5 years
Media Group Head
IPG Mediabrands India
Kolkata
11.2013 - 11.2014
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Paid attention to detail while completing assignments.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Organized and detail-oriented with a strong work ethic.
- Learned and adapted quickly to new technology and software applications.
- Strengthened communication skills through regular interactions with others.
- Proved successful working within tight deadlines and a fast-paced environment.
- Resolved problems, improved operations, and provided exceptional service.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Marketing Manager
Berger Paints
Kolkata
05.2012 - 11.2013
- Brand Strategy & Communication
- - Campaign Management
- - Content Strategy
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Managed product demonstrations and testimonials for performance evaluation.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Maintained positive vendor relations to build strong partnerships.
- Drove revenue growth by establishing strong relationships with key industry partners.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Boosted product adoption with targeted go-to-market strategies, closely working with marketing teams.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Improved website visibility through development and implementation of SEO strategies.
Manager
Mindshare
Kolkata
04.2007 - 05.2012
- Effectuating innovative Brand Marketing for the purpose of achieving market share
- Conducting Product launch abreast of market trends & competitor moves to achieve market share metrics.
- Managing the events inclusive of conceptualization, set design, scheduling & on-site event.
- Conceptualizing bold growth initiatives, innovative marketing & sales concepts and pioneering entry into new & challenging territories
- Building brand awareness, ensuring positioning in tune with market requirements and competitor profiling to capture optimum market shares and ensure Robust Sales to meet the corporate Revenue plan.
- Effectuating innovative market development plans for the purpose of achieving pre designed plans / goals.
- Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
- Managing the events inclusive of conceptualisation, set design, scheduling & on-site event.
- Conceptualising bold growth initiatives, innovative product concepts and pioneering entry into new & challenging territories.
- Building brand awareness, ensuring positioning in tune with market requirements and competitor profiling to capture optimum market shares.
- Handled Media Planning, Branding, and Advertising, communication activities ensuring maximum brand visibility & capturing optimum market shares.
- Managing brand communication mix, liaising with advertising agencies, designers, printers, vendors for development of copy/content, creative & designing of marketing communication materials.
- Handling media campaign of Berger Paints, Vodafone East, Tea Board of India, Spencer’s Retail, and Lafarge Cement. & National Insurance Company
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
- Supervised online and offline ad campaigns, reporting on results.
- Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns.
- Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
- Managed company social media pages and increased social media presence, monitoring user engagement.
- Oversaw day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
- Increased brand visibility by developing and executing strategic media plans across various platforms.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Coordinated closely with sales teams to align marketing objectives with revenue goals, driving significant increases in customer acquisition rates over time.
- Supported upcoming projects and promoted new product launches.
- Drove successful product launches through targeted media buys and carefully crafted promotional messaging.
Education
Executive Program By IIM Calcutta - Digital & AI-Driven Marketing
IIM Calcutta
Kolkata03.2027
MBA - MARKETING & MEDIA MANAGEMENT
ISBM
PUNE 04.2001 -
Master of Arts - English Lit (British, Commonwealth) & Linguistics
Central Institute of English And Foreign Languages
Hyderabad01.2006
Honours Bachelor's Degree - English Literature and Linguistics
Ramakrishna Mission Residential College
Kolkata01.2004
High School - Mathematics and physics
West Bengal State Council For Science And Technology 243
West Bengal Contai01.2001
Skills
Advertising Sales
Interactive Advertising
Organizational development
Partnership development
Corporate communications
Budget preparation
Service delivery management
Department leadership
Data-driven decision making
Data analytics
Strategic planning
Organizational improvement
Market analysis
Talent development
Cross-functional collaboration
Database development
Data analysis
Teamwork and collaboration
Influencing and negotiating
Project management
Revenue generation
Database maintenance
Quality assurance
Direct sales
Excellent communication
Business development
P&L management
Professional demeanor
Financial planning
Policy development
Business forecasting
Team leadership
Decision-making
Customer relations
Effective communication
Customer retention
Certification
CERTIFICATE ON EA GAMING
Timeline
Associate Vice President
Omnicom Media India
04.2026 - Current
Associate Vice President
Initiative
10.2024 - 03.2026
General Manager
Initiative
05.2022 - 09.2024
Business Director
IPG Mediabrands
11.2018 - 04.2022
Media Director
IPG Mediabrands India
11.2014 - 10.2018
Media Group Head
IPG Mediabrands India
11.2013 - 11.2014
Marketing Manager
Berger Paints
05.2012 - 11.2013
Manager
Mindshare
04.2007 - 05.2012
MBA - MARKETING & MEDIA MANAGEMENT
ISBM
04.2001 -
Executive Program By IIM Calcutta - Digital & AI-Driven Marketing
IIM Calcutta
Master of Arts - English Lit (British, Commonwealth) & Linguistics
Central Institute of English And Foreign Languages
Honours Bachelor's Degree - English Literature and Linguistics
Ramakrishna Mission Residential College
High School - Mathematics and physics
West Bengal State Council For Science And Technology 243
Languages
Bengali
Advanced (C1)
English (Full Professional)
Advanced (C1)
Hindi (Full Professional)
Elementary (A2)
Honors-Awards
UNICEF ASIA CHAPTER BEST SOCIAL ACTIVIST IN DISTRICT, University Distinction