NEHA GUPTA

• Brand Marketing & Communication Strategy
• Responsible for Annual Operating Plan / Budget in line with the P&L for India & International markets
• Phase-wise market research for brands to understand brand’s success in the segment
• Planning launch and got to market strategy based on the usage pattern as per Nielsen Reports
• Devising & conceptualizing TV commercials with Media planning & buying
• All ATL BTL conceptualization & strategy for a route to market
• Budget planning & tracking along with P&L reporting PR strategy and planning for the brand and corporate
• Target essential marketing campaigns to ensure that Jagatjit, Swanrose & Milkfood reached no 2 market share
• Handling introduction of data analytics into the marketing campaigns Responsible for the allocation of 50cr

Media Planning & Buying

• Responsible for management of media buying and operation
• Responsible for developing, executing and managing media plans best suited for brand objectives and requirements
• Overseer of management for media planning, including budget, costs, resource allocation and strategic leadership
• Assumed lead role in new business and consultant to top agency account
• Provided strategic recommendations and analysis
• Created optimum buys that met budget guidelines and efficiently delivered goals Analyzed and monitored schedules for clients
• TVC’s & AV’s
• Relaunched “ Aristocrat Premium” Whiskey with Sunny Leone as the Brand Ambassador , reaching 19 million views on youtube + 10 Million on other social platforms with the campaign called “Yeh Waqt Mera Hai” , It gave a 2% rise in the regular segment
• TVC Link : https://youtu.be/igtdiMMdbCo
• JustHuman “India’s First 24hr Hand Sanitizer” with TV commercial launched on all relevant TV Channels, OTT Platforms like Hotstar , Sony Liv etc
• TVC Link : https://youtu.be/zq-6zCNAWmw
• Delivered the launch of different variants of Ghee product through a host of marketing initiatives
• VLOG Link : https://youtu.be/ih0BLDQyh3E
• VLOG Link : https://youtu.be/A3kWkcwuZiQ
• VLOG Link : https://youtu.be/U4KlXLmZKz4
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• Media calendar & Press Note release for the brand & Key spokesperson of the organization
• Targeting Big online PR portals & celebrities for the endorsement of the brand
• Analyzing the success platforms of PR for brands and organizations
• Digital & Social Media Campaign & Marketplace Performance Analysis:
• Analyzed multiple metrics such as Influencer Analysis, Google Analytics, page views, ad impressions etc
• Amazon, Big Basket & multiple online portal marketing Adrun strategy & analysis
• Lead generation campaigns on LinkedIn for B2B & Google+ YouTube ads for B2C
• Relevant Social Media platform launch & campaign runs for the brand growth & consumer pull
• Packaging Design & Development
• Brand creative deck development for regional teams for BTL communication
• Mixology Videos - for content marketing & digital media
• Packaging: Festive Pack development for AC Black & Royal Pride, Damn Good Scotch
• RML New Label Development: Binnie's, Bonnie & Dune Vodka

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• Mentor Marketing, Worked with IIM Lucknow & founded my own startup " Women Relaxology”
• Also steered single startup for achieving their business & marketing goals
• This tenure of career gave a broader vision to think & execute business from 360-degree angle
• Social Entrepreneurship widened the approach of my career lifecycle
• Mentoring the startups at IIM Lucknow for Brand & Marketing Strategy with quick user growth
• Incubation of “ Women Relaxology” under Startup India
• Digital strategy growth & Implementation Planning with the founders
• Responsible for the entire building up of marketing campaigns for the accomplishment of organizational business goals
• Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
• Created detailed roadmaps of action items and project goals and generated reports to inform budgeting and planning.
• Developed strategic component development plans to support future projects.

• LDC is world’s top 5 edible oil bulk production organization with exposure in multiple brands
• Business Planning/GTM strategy – Responsible for building robust brand and product strategy and develop communication mix for the brand launch in India, Singapore & Dubai
• Brand Positioning – Responsible for Positioning &strategies of the Brand and promote the same using various Marketing Tools
• Brand/Product Strategy – Responsible for Strategic and Go to Marketing Planning along with Sales/Retention of the launch of new brand edible oils category i.e.

• Brands Handled: Daawat Rice & Devaaya (Atta, Maida Suji, Besan, Rice & Poha) are the leading brands of India, USA & Middle East, company shares 20% market share in Rice industry as per Nielsen
• Campaign Planning: New season, New Brand positioning, new product launches in the range of Rice
• Budget Management & Resource allocation : for central as well as regional & GTM activities
• Reporting: Monthly region wise reporting for budget tracking & allocation, region & channel wise sale, amount spent of marketing activities to get a crisp view of region wise ROI via marketing efforts
• Packaging: New packaging development of entire range of Rice category – Design, Content, Proofing and adaptation of the same in different SKU sizes via 3rd party packaging agency
• New Product Launch: Regular Rice & Basmati Rice
• Festive Gift Pack: Consisting of assortment of teas in various sizes for gifting
• Print: Campaign planning, Media Buying & Execution
• PR: Business articles creation & distribution, product reviews, NPD & Product launch in Printmedia
• E-Comm: Amazon, Big Basket etc
• By listing of products along with delivery of content (productshots, info, MRP etc.) to 3rd party platforms
• Calendar planning : Execution with a mix of topical as well as contest alerts along with Media Buying & report analysis
• Retail Sampling : Major tie ups like Future Retail, ABRL etc
• Responsible for the existing and new brand development of the organization in Digital & Media
• During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole Marketing Campaigns
• Created TV commercials with biggest and leading celebrity of Bollywood “ Mr
• Amitabh Bachchan“ for TV Daawat and Devaaya brands
• TVC Link : https://youtu.be/yGKsoUi1coY
• TVC Link : https://youtu.be/72X4L2IuC4o

• Launched Tilda Rice in all leading retail chains like, , Spencer’s, Big Bazaar with 15% market share at all successful retail chains in India, Mauritius and Dubai
• Launched Tilda Rice in all leading top 25 hotels and chain of restaurants in India with a complete food service range called “RIZ Brands” achieving 7% market share in 2 years.

• Business Planning & Analysis –Consolidation of volume projections; assessing trends & growth rates; identifying profitable markets, helping in developing brand plans through proper channel segmentation to ensure brand growth within the competitive environment
• Marketing Communication – Development and execution of thematic and tactical below the line campaigns for multifunction printer category
• Public Relations – Design PR Campaigns for positive brand image
• Consumer & Trade Promos – Developing and implementing Trade promotion plans and regional initiatives
• Launch of Authorized Service Programs across India for Xerox partners
• Six Sigma - Launched & managed CSAT Programs for the Engineer Performance Evaluatio

• Performed research into study topics to increase knowledge and to provide valuable contributions.
• Wrote research papers, reports, reviews and summaries regarding
• Generated data models, performed deatiled analysis and helped produce reports outlining results.