Summary
Overview
Work History
Education
Skills
Websites
Certification
Technical Tools
Timeline
Generic

Amrita Adhikari

Gurugram

Summary

Category & Ecommerce Manager with 6+ years of experience in category growth, key account management, and ecommerce operations across leading consumer-tech platforms. Skilled in P&L ownership (₹50-100 Cr), revenue growth, assortment strategy, and cross-functional leadership.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Deputy Manager - Category Management

Blinkit (Zomato Hyperpure Pvt Ltd)
03.2023 - Current
  • Own category P&L; (~80 Cr) with focus on GMV, AOV, and conversion growth.
  • Improved weighted availability by 18% and increased fill rates by 25%.
  • Executed brand promotions driving +25% impressions & +15% cart penetration.
  • Negotiated to reduce aged stock, improving inventory health by 20%.
  • Regularly monitored payment advice, invoices, and financial requirements from Blinkit and partner brands to maintain a healthy P&L; environment.

Enterprise Key Account Manager

Dunzo
01.2022 - 03.2023
  • Managed 20+ strategic accounts (~30 Cr revenue).
  • Delivered 22% YOY growth through upselling & cross-selling.
  • Reduced delivery SLA breaches by 30%, enhancing customer experience.
  • Identified revenue opportunities, up-selling services, and adhering to key merchant metrics, while coordinating with Customer Support, Finance, Marketing, and Supply teams.

Strategic Account Manager

Dineout (Times Internet)
03.2019 - 12.2021
  • Managed 50+ high-value clients (~10 Cr annual sales).
  • Increased partner ROI by 25% via campaign optimization.
  • Exceeded targets by 15-20% & achieved 90% client retention.
  • Built long-term partnerships with leading F&B; brands, driving repeat business and sustained revenue growth.

Education

PGDM - Marketing

Institute of Management Technology
Hyderabad
03-2019

B.Tech - Computer Science

Uttaranchal University
Dehradun
05-2017

Skills

  • Category Management
  • Key Account Management
  • Ecommerce Growth
  • P&L Ownership
  • Inventory Optimization
  • Strategic Partnerships
  • CRM (Salesforce, Leadsquared, HubSpot)
  • Business Analytics
  • Project Management tools: Zoho, Trello

Websites

Certification

  • Google Ads (Search & Display)
  • Advanced Excel (Udemy)

Technical Tools

  • Zoho
  • Trello
  • Salesforce
  • HubSpot
  • Leadsquared

Timeline

Deputy Manager - Category Management

Blinkit (Zomato Hyperpure Pvt Ltd)
03.2023 - Current

Enterprise Key Account Manager

Dunzo
01.2022 - 03.2023

Strategic Account Manager

Dineout (Times Internet)
03.2019 - 12.2021

PGDM - Marketing

Institute of Management Technology

B.Tech - Computer Science

Uttaranchal University

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Amrita Adhikari