Summary
Overview
Work History
Education
Skills
Websites
Certification
Extracurricular Activities
Hobbies and Interests
Positions Of Responsibility
Personal Information
Timeline
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Amritashan S Bassan

Jammu

Summary

MBA in Business Analytics & Marketing from IIM Ranchi with expertise in sales execution, trade marketing, and brand management. Currently managing 3 government depots and over 120 retailers at AB InBev India, focusing on growth through BTL activations and consumer promotions. Previous experience at Britannia Industries in brand management, providing actionable consumer insights and go-to-market strategies. Demonstrated ability to leverage analytical skills and execution capabilities to drive market success and foster sustainable partnerships.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Commercial Excellence Trainee

Anheuser-Busch Inbev India
Guntur, Andhra Pradesh
05.2025 - Current
  • Solely managing 3 government depots, ensuring seamless supply chain, compliance, and on-time stock availability without any team support.
  • Handling a network of 120+ retailers across a fast-paced alcobev segment, driving sales execution and territory growth.
  • Rolling out BTL trade schemes and consumer promotions, boosting retailer participation and consumer engagement.
  • Leading key account management by negotiating deals with high-value outlets to secure market share and influence sales outcomes.
  • Executing deployment of company assets (refrigerators, branding, visibility units) to enhance product presence at point-of-sale.
  • Identifying new sales opportunities and market gaps to expand regional footprint and maximize revenue.
  • Building and maintaining long-term retailer partnerships, ensuring loyalty and sustained performance.
  • Coordinating with government depot authorities for compliance, documentation, and efficient inventory movement.
  • Driving on-ground execution of promotions and activations, aligning with brand objectives in a competitive environment.
  • Ensuring visibility and availability standards across all retail touchpoints through structured execution.

Sales and Marketing Intern

Britannia Industries Ltd.
04.2024 - 06.2024
  • Organized focus group discussions with over 80 participants across six locations in four states.
  • Conducted home visits in more than seven households to assess consumer sentiments on dairy whitener.
  • Collaborated with sales team and retailers to evaluate retailer margins and sentiment analysis.
  • Visited over 20 grocery and modern trade stores to analyze product market velocity against competitors.
  • Executed internal sensory panel evaluation with R&D to identify product differences.
  • Analyzed internal sales data to extract insights on sales trends, SKU performance, and channel effectiveness.
  • Delivered comprehensive overview of marketing mix and recommended strategic product initiatives.

CSR Intern

Maruti Suzuki India Limited
Gurugram
01.2019 - 07.2019
  • Company Overview: Japan India Institute for Manufacturing
  • Administered the establishment of a machinist workshop at JIM Uncha Majra
  • Identified and illustrated a safety workshop installed in the JIM for trainees
  • Guided the study for a teacher survey form( for evaluations) employed in the schools associated with MSIL Limited under the purview of the CSR department in the NCR region
  • Improved the efficiency of a production line for trainees at Japan India Institute for Manufacturing by 11% resulting in effective learning
  • Accounted for the research on NCVT guidelines to be incorporated into the curriculum
  • Research and calculation for the air conditioning requirements of the JIM building and monitoring the installation
  • Japan India Institute for Manufacturing

Research and Development Intern

Maruti Suzuki India Limited
Gurugram
06.2018 - 07.2018
  • Aided in the disengagement problem of the gear-shifting mechanism of on-road cars and found a solution with the GSLA team at MSIL Gurugram
  • Assessed the transmission case fitment problem and worked with the casting division in formulating a change in the casting die to solve the problem
  • Analyzed and created a report on the Basics of Automobile Transmission

Education

MBA-BA - Business Analytics, Marketing

Indian Institute of Management Ranchi
Ranchi
03-2025

B.E. - Mechanical

Thapar Institute of Engineering And Technology
Patiala
06-2020

Class XII - CBSE

Delhi Public School Jammu
Jammu, J&K
03-2016

Class X - CBSE

Delhi Public School Jammu
Jammu, J&K
03-2014

Skills

  • MS Office tools
  • Power BI
  • Communication
  • Negotiation
  • MS Word
  • Research presentation
  • Project management
  • Customer engagement
  • Supply chain management
  • Account management
  • Sales strategy
  • Effective communication
  • Critical thinking

Certification

  • Tableau for Business Analytics and Marketing, Udemy, 05/23
  • Data Analytics with Pandas and Python, Udemy, 05/23
  • Microsoft Power BI desktop for Business intelligence, Udemy, 05/23
  • Business Fundamentals: Marketing Strategy, Udemy, 05/23

Extracurricular Activities

Organized the semi-annual musical show as a part of the music and dance society, 2020 Volunteered in a Fund-raising charity event trying to raise shoes for the underprivileged, 2017

Hobbies and Interests

  • Playing Music
  • Reading Fiction
  • Singing
  • Travelling
  • Swimming
  • Writing

Positions Of Responsibility

Convenor of SUR, music society of Thapar Institute of Engineering and Technology, 2020

Personal Information

  • Age: 27
  • Gender: Male

Timeline

Commercial Excellence Trainee

Anheuser-Busch Inbev India
05.2025 - Current

Sales and Marketing Intern

Britannia Industries Ltd.
04.2024 - 06.2024

CSR Intern

Maruti Suzuki India Limited
01.2019 - 07.2019

Research and Development Intern

Maruti Suzuki India Limited
06.2018 - 07.2018

MBA-BA - Business Analytics, Marketing

Indian Institute of Management Ranchi

B.E. - Mechanical

Thapar Institute of Engineering And Technology

Class XII - CBSE

Delhi Public School Jammu

Class X - CBSE

Delhi Public School Jammu

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