GEORGE VALIYAVEETLE
Bangalore
Summary
Strategic ad sales leader with strong experience driving revenue growth and building high-impact brand partnerships across South India. Proven ability to scale business, lead high-performing teams, and deliver integrated media solutions for top-tier clients.
Overview
13
13
years of professional experience
Work History
Regional Manager - South (Digital Ad Sales)
Bookmyshow
Bangalore
04.2023 - Current
- Consistently exceeded revenue targets through strategic planning and strong pipeline management.
- Led ad sales for South India region, boosting revenue and nurturing key enterprise client relationships.
- Managed and mentored a high-performing regional sales team, driving productivity and target achievement.
- Secured new business while expanding existing accounts to achieve sustained revenue growth.
- Led strategic negotiations and deal structuring for large-scale brand collaborations.
- Built and scaled partnerships with marquee brands like Amazon, Flipkart, Myntra, IKEA, and Toyota and other major clients from Bangalore.
- Partnered with cross-functional teams to ensure seamless execution of campaigns and client satisfaction.
Senior Manager – Ad Sales Corporate
Zee Entertainment Enterprises Ltd
Bangalore
10.2021 - Current
- Drove revenue generation from FCT and Non FCT sales.
- Managed TV FCT sales for Zee Marathi Channel in Bangalore market.
- Managed key corporate accounts in Bangalore market, enhancing client satisfaction and retention
- Managed client servicing, agency support, relationship management, and client retention.
- Developed tailored brand and non-FCT integration solutions for clients.
- Generated new business leads and developed tailored advertising solutions to meet client needs
- Established connections with decision makers through client meetings.
- Introduced new ideas and strategies with senior management to demonstrate how the company can drive revenue for clients.
Assistant Manager – Ad Sales Corporate
Radio City
Bangalore
04.2019 - 09.2021
- Handle key corporate accounts of Bangalore market (Dell, Myntra, Air Asia, Himalaya, ITC, Zoom car, Wipro)
- Drove revenue generation through strategic FCT and non-FCT sales initiatives.
- Managed radio FCT sales for corporate clients in Bangalore, ensuring alignment with market demands.
- Providing brand solutions and radio integration for clients
- Managed client servicing, agency servicing, relationship management, new client acquisition, and retention of existing clients.
- Established connections with decision makers through targeted client meetings, enhancing relationship management.
- Generate new business leads and create advertising solutions.
Group Executive - Ad Sales Dailies – Corporate
ABP Pvt Ltd
Bangalore
06.2018 - 04.2019
- Managed key corporate accounts in Bangalore market (Dell, UB Group, Arvind Brands, Swiggy, Reliance Trends, TTK Prestige), driving revenue growth and client satisfaction.
- Generate new business leads and create advertising solutions
- Coordinated client and agency servicing, relationship management, new client acquisition, and retention efforts to enhance client engagement.
- Analyzed client trends to align offerings with market demands and achieve target revenue.
- Introduce new ideas and strategies with senior management to demonstrate how the company can drive revenue for clients
- Presented new business opportunities to direct clients and advertising agencies.
- Built relationships with decision makers by conducting client meetings.
Senior Officer - Response
The Times of India
Cochin
08.2014 - 06.2018
- Managed key verticals in Kerala market including retail healthcare, clothing, and real estate (Aster Medcity, MIMS Hospital, MVR Cancer Centre, Malabar Gold, VKC Footwear)
- Developed and maintained client relationships across all levels, including owners, CEO, CMO, brand managers, agencies, and media buyers.
- Work alongside Response Development team to coordinate and develop new and renewal business
- Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
- Work within a team and help develop effective strategies for winning in a highly competitive environment
- Coordinated client interactions and facilitated acquisition and retention strategies to enhance client engagement.
- Consistently meet or exceed management defined activity, revenue and product goals
- Surpassed monthly revenue targets by implementing effective sales strategies.
- Coordinate, manage and resolve account maintenance issues.
Marketing Executive
Malayala Manorama Co Ltd
Mumbai
06.2013 - 07.2014
- Worked as a Marketing Executive (Mumbai Division) for Malayala Manorama Co Ltd
- Collaborated with the marketing team to support The Week Magazine and Manorama Yearbook.
- Managed client relationships and executed major promotions and activations.
Internship
Evolve Back
Bangalore
12.2012 - 02.2013
- Analyzed effectiveness of social media marketing strategies to identify key performance insights.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Completed day-to-day duties accurately and efficiently.
Education
MBA -
Cochin University of Science & Technology
01.2013
BBA -
Jai Bharath College, Ernakulam, Mahatma Gandhi University
01.2010
HSC -
Kendriya Vidyalaya, Ernakulum
01.2007
SSC -
Army Public School, Bangalore
01.2005
Skills
- Salesperson with a proven track record in
- Digital Ad Sales
- Business Development
- Market Trends Analysis
- Market Analysis
- Team Leadership
- Cross-Functional Communication
- Organisational Improvement
- Technical proficiency
- Proficiency in MS Word, MS Excel, MS PowerPoint, Internet
- Adaptability and independence
- Effective communication
- Data analysis
Accomplishments
- Top performer in the South for the year 2017-2018 at Times of India.
- Increased market share for my clients in all the markets, both L2L and L2O, during my tenure at Times of India. I implemented many innovations and creative business strategies, which brought extra revenue to the company.
- Achieved targets of more than 100% during my tenure at Radio City in every fiscal year from 2019 to 2021.
- Brought in extra revenue for Radio City from clients like ITC and Air Asia through creative ideation with exclusive business from the client for the entire year.
- Increased revenue by 150% in 2023-2024 at Zee Marathi.
- Top performer in Bookmyshow for the year 2025-2026.
Language Proficiency
- English
- Hindi
- Malayalam
- Punjabi
Personal Information
- Date of Birth: 06/07/1989
- Nationality: Indian
- Marital Status: Married
Hobbies and Interests
- Basketball
- Football
- Listening to music
- Travelling
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Malayalam
Intermediate (B1)
B1
Timeline
Regional Manager - South (Digital Ad Sales)
Bookmyshow
04.2023 - Current
Senior Manager – Ad Sales Corporate
Zee Entertainment Enterprises Ltd
10.2021 - Current
Assistant Manager – Ad Sales Corporate
Radio City
04.2019 - 09.2021
Group Executive - Ad Sales Dailies – Corporate
ABP Pvt Ltd
06.2018 - 04.2019
Senior Officer - Response
The Times of India
08.2014 - 06.2018
Marketing Executive
Malayala Manorama Co Ltd
06.2013 - 07.2014
Internship
Evolve Back
12.2012 - 02.2013
MBA -
Cochin University of Science & Technology
BBA -
Jai Bharath College, Ernakulam, Mahatma Gandhi University
HSC -
Kendriya Vidyalaya, Ernakulum
SSC -
Army Public School, Bangalore