Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Timeline
Generic
Anand R

Anand R

Bangalore

Summary

Enthusiastic Marketer & Customer Success Professional with extensive expertise in Marketing Automation, Cross-Channel Marketing, Growth & Retention Marketing, Research & Data-driven Analysis, Product Evangelism, Client Servicing, and Solution Selling.

Recognized for strategic leadership, individual contributions, and award-winning industry initiatives implemented with leading brands across the country.

Excited to explore new opportunities to solve impactful challenges in the SaaS ecosystem!

Overview

6
6
years of professional experience
1
1
Certification

Work History

Sr. Manager - Customer Success

Netcore Cloud
Bangalore
04.2024 - Current
  • Owning retention & revenue for BFSI, Fintech and Travel portfolio of Netcore's South India Business (ARR: $4M, NRR: 115%, NPS: 9.8)
  • Leading a team of 4 Customer Success Professionals, managing marketing initiatives across top brands like PhonePe, Groww, TVS, Equitas, redBus, Chola
  • Got recognized a record 12 times by prestigious award bodies like e4m, ET Martech+, IAMAI &Marketech Singapore in FY 2024-25 for collaborative work done with clients

Manager - Customer Success

Netcore Cloud
Bangalore
04.2022 - 03.2024
  • Lead a team of 5 Customer Success Managers with an intense focus in Netcore's South India Market (ARR: $3M, NRR: 120%, NPS: 9.8)
  • Collaborated with brands on building digital transformation programs & enabled Netcore Cloud to successfully implement highly effective user engagement & retention strategies, setting new benchmarks for innovation and impact in the MarTech landscape
  • As a team, recognized by prestigious Award bodies like IDMA, Mediapost EIS New York, e4m Martech, DigiPlus, ET Martequity in the year 2023 for a total of 9 times for collaborative campaigns driven with customers

Customer Success Manager

Netcore Cloud
Bangalore
01.2019 - 03.2022
  • Closely worked as a Consultant with leading brands of the corporate across channels like E-Mail, SMS, App & Browser Push Notifications and assisted them on establishing the best practices and optimizing their efforts to achieve the complete value out of Netcore's Marketing Automation platform - Smartech.
  • Actively involved in ideation and execution of effective campaigns for brands to drive traffic and revenue.
  • Conducted Quarterly Business Reviews for clients, reviewing Performance and sharing insights driven from data analysis and through visualization tools like Power BI.
  • Liaison between Client and cross teams (Product, Support, Email- Deliverability, Devops) within Netcore for successful closure of all queries and concerns.

Education

MBA - General Management

BITS Pilani
Pilani
06-2019

B.Tech - Instrumentation & Control Engineering -

NSS College of Engineering
Palakkad
07-2016

Skills

  • Marketing Automation
  • Cross-channel Marketing
  • Strategy
  • Leadership
  • Cross-team Management
  • Account Management
  • Google Analytics

Certification

  • Google Analytics (06/2019 - Present)
  • Advance Excel and VBA (06/2018 - Present) - Excel Next - A Yoda Learning Company
  • Management Development Program - MDI Gurgaon (01/2023)

Languages

English
First Language
Hindi
Proficient (C2)
C2
Tamil
Upper Intermediate (B2)
B2
Malayalam
Proficient (C2)
C2

Accomplishments

  • Star Performer of the Quarter - Q2 (2019-20), Q3(2019- 20), Q2(2020-21), Q1 (2022-23), Q4 (2022-23) - Netcore Cloud (Awarded for overall performance as a CSM and as a CSM Lead in the respective Quarters)
  • Bright Star Award (FY 2019-20) - Netcore Cloud
  • Go-Getter Netcorian (FY 2020-21) - Netcore Cloud
  • Live -Wire Netcorian (FY 2021-22) - Netcore Cloud
  • Live -Wire Netcorian (FY 2023-24) - Netcore Cloud
  • Excellence in CSM (FY 2023-24) - Netcore Cloud
  • Impact Player Award (FY 2023-24) - Netcore Cloud
  • Team Player Award, Q1 (FY 2024-25) Netcore Cloud
  • 20+ Industry recognitions (e4m, ET Martech+, IDMA, IAMAI, EIS New York) for collaborative case studies with brands between 2023-25

Timeline

Sr. Manager - Customer Success

Netcore Cloud
04.2024 - Current

Manager - Customer Success

Netcore Cloud
04.2022 - 03.2024

Customer Success Manager

Netcore Cloud
01.2019 - 03.2022

MBA - General Management

BITS Pilani

B.Tech - Instrumentation & Control Engineering -

NSS College of Engineering

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