Ananda Chelliah C M

Taken over the territory from Master Franchisee and Incorporated Company's SOP's without any transition loss.
Redefined the process flow as per organizational expectation.

Responsibilities:

• Responsible for Revenue Management of Rest of Tamilnadu & Kerala territory.
• Responsible for the Enrollment, Franchisee Acquisition and overall Business Operations of the territory.
• Responsible for Return-On-Investment (ROI) of franchisee Pre-Schools in the territory.
  

Results:

• Increased the territory revenue contribution from 2.4 Cr to 5 Cr in the span of two Financial Year.
• Increased its growth rate from 9% to 40% annually and maintained its consistency.
• Reduced the attrition of franchisee from Average of 7 to Zero.
• Spearheaded business operations by consistently seeking methods to improve profitability through cost containment, efficiency improvements and revenue generation.

Handled organization's very new strategic business vertical of Franchise Business of South II territory (Tamilnadu & Kerala).

As a part of new channel development team, initiated new online marketing channels for cost effective lead generation activities.

Responsibilities:

• Identify and recruit the new franchisees across the territory and creating revenue centers for the organization.
• Responsible for Expansion of new market.
• End-to-End ownership of sales framework of DSA & DMA verticals.
• Managing Relationships with all channel partners and members as well in the territory.
• Framed Corporate Agency tie-ups and enrolled 72 of them within 6 months.
• Successfully framed and delivered the franchisees set up for operations.
• Maintained CPS level M-O-M.
• Maintained lesser attrition rates of DSA employees.

Results:

• Rewarded for zero cancellation of Membership in the territory for FY15-16.
• Recognized for super growth of channel network of south II in Annual Meet at Yercaud'16
• Increased volume of cash flow across the Channel vertical.

Recruited to lead start up of Chennai sales region and manage an internal cross functional teams.

Introduced the unique thermal project called Solar Thermal System (STS).

To grow market share by increasing Channel Partners (Stockiest, Distributors, Dealers, Agents & PRs).

Responsibilities:

• Lead and develop market for the industrial unique project Solar Thermal System within the territory.
• Established the Channel Network for Domestic Solar Products and driven the vertical as a single point contact for all solar products within the territory.
• Managing cross functional teams like Tender team, Installation & Service team, Collection and Sales team within Tamilnadu.

Results:

• Identified and built the clients for SOLAR THERMAL SYSTEM within the Chennai Territory and have reached 250 nos.of prospective clients within a year.
• Developed Strategic network of channel partners within 4 months.
• Increased territory sales from less than 2 lakhs to 25 lakhs within a year.
• Identified 24 diversified prospective industrial verticals for unique Solar Projects.
• Ranked Tamilnadu as #1 Region (out of 4) in Q1 for FY 2014-15.

Created and Managed HNI network through self-initiated lead generation campaigns.

Started my first day as a target week called SEP.1 policy change, achieved 3.5 Lakhs of business within my first week of service.

Responsibilities:

• Maintained Database of HNIs and generated business by suggesting the varied portfolio based on their needs.
• Contributed to the product development team through market feedback.
• Suggested the optimum Life Insurance products to clients based on their needs and followed the IRDA regulations consciously.

Results:

• Surpassed sales goals by 25% in 2010.
• Recognized for superior performance in Annual Meet at Royal Le Meridian, Chennai.
• Increased sales closures in Life Insurance Portfolio, as well as maintained the satisfactory ratios with service.