Open To Work
ANEESH JAYASHANKAR
Bengaluru
Summary
Experienced Product & Growth Marketer with over 6+ years of expertise in the B2B SaaS industry. Skilled in gathering and analyzing user insights, conducting market research, and strategically positioning products. Committed to increasing product adoption through clear messaging, strong go-to-market strategies, and customer-centric approaches.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product & Growth Marketing
Olabi
Bengaluru
08.2023 - Current
- Strengthened brand presence through targeted product positioning and messaging strategies.
- Drove growth and improved retention for existing products through strategic ownership.
- Designed content marketing campaigns aligned with product features, achieving twelve percent growth in inbound leads.
- Developed product-centric content such as case studies and testimonials to highlight strengths.
- Provided sales team with impactful collateral for enhanced customer engagement and deal closures.
- Led sales enablement initiatives by creating training materials and competitor analysis tools, boosting efficiency.
- Conducted competitor analysis to support product differentiation and boost adoption among D2C brands.
- Managed product launches and go-to-market strategies, creating playbooks for D2C brands entering retail.
Growth Marketing Executive (Generalist)
Qoruz
Bengaluru
10.2019 - 07.2023
- Executed highly effective outbound Email Marketing Initiatives.
- Implemented marketing automation and established a LinkedIn channel to drive user acquisition.
- Achieved a surge in sign-up numbers by implementing an effective SEO strategy.
- Effectively boosted inbound leads by 25% through targeted paid campaigns.
- Onboarded 10k+ content creators through multiple channels.
Education
Digital Marketing Mastery -
Digiperform By - HT Media
Bangalore01.2022
Bachelor of Engineering -
BAMU
Aurangabad07-2019
Skills
- Go-to-Market Strategy
- Product Positioning
- Messaging
- Customer & Market Research
- Email Marketing
- Content Strategy
- SEO
- Marketing Analytics & KPIs
- Product Adoption & Growth
- Generalist Marketing
- Growth Marketing
- Performance Marketing
Certification
Product Marketing Manager Certification
Timeline
Product & Growth Marketing
Olabi
08.2023 - Current
Growth Marketing Executive (Generalist)
Qoruz
10.2019 - 07.2023
Digital Marketing Mastery -
Digiperform By - HT Media
Bachelor of Engineering -
BAMU