Rahul Kumar Singh
Bengaluru
Summary
Dynamic Senior Manager with a proven track record at Porter, adept in Product Management and demonstrating exceptional leadership in marketing campaign management. Spearheaded a GTM strategy for a new Scooter category, achieving significant customer awareness. Excelled in data-driven decision-making and customer retention, showcasing a knack for surpassing goals with strategic foresight and innovative approaches.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Manager - Product Marketing and Growth
Porter
Bengaluru
05.2023 - Current
- Improved customer retention by 25% through targeted lifecycle management campaigns, increasing repeat usage, and reducing churn.
- Executed a GTM strategy for a new Scooter category, driving 64% customer awareness within 2 months through multi-channel marketing efforts.
- Collaborated on the Annual Operating Plan creation for two consecutive years, achieving 95% accuracy in forecasting and resource allocation.
- Led GTM campaigns for Price Reduction across multiple cities, increasing customer awareness to 50% within 2 months, and boosting adoption.
- Designed and implemented a gamification campaign around the Rewards program during IPL 2024, achieving a 21% participation rate, and increasing customer wallet share by 32.85%.
Operations Manager
M/S Sukhnandan Singh & Co
Bhagalpur
06.2017 - 01.2021
- Secured and managed high-value tenders by identifying lucrative government and private projects, leading to successful bids and multi-crore contracts.
- Directed large-scale infrastructure projects worth ₹10.5 Cr, overseeing planning, execution, and workforce management to ensure timely delivery of government housing and electoral facilities.
- Negotiated ₹4 Cr in private land conversion deals, achieving a 50:50 agreement, expanding the company’s footprint in private sector projects.
- Oversaw financial operations, including GST filings worth ₹15 Lacs/month and yearly financial reporting of ₹10 Cr, driving compliance and financial efficiency.
Education
MBA - Marketing
Institute of Management Technology
Ghaziabad04-2023
BBA - Finance
Christ University
Bengaluru04-2017
Skills
- Product Management
- Marketing Campaign Management - MoEngage, WebEngage, Apxor
- Project Management
- Data-driven decision making
- Customer retention
- Go-to-Market Strategy
- Retention Management
Certification
- Product Management - ISB - April 2024
- Digital Marketing and Communication - MICA - June 20222
- Advanced Data Science - IMT CDL - July 2021
Timeline
Senior Manager - Product Marketing and Growth
Porter
05.2023 - Current
Operations Manager
M/S Sukhnandan Singh & Co
06.2017 - 01.2021
MBA - Marketing
Institute of Management Technology
BBA - Finance
Christ University
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