Anish Roy
Mumbai
Summary
Experienced with product ideation, discovery and roadmapping to build products from scratch. Hands on with product growth and marketing to scale and grow products profitably. Proficient with leveraging technology, data, and AI models to optimize business processes
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Product Manager - Growth
Angel One
Remote
06.2022 - Current
- Collaborated cross-functionally with engineering, design, sales, and operations teams to define requirements for redesigning the onboarding flow of the Angel One app and website, resulting in a 12% increase in conversion rates.
- Designed and optimized the re-marketing campaigns (SMS, email, WhatsApp, push notifications) and drop-off nudges (push notifications and in-app nudges), due to which leads attributed to such campaigns increased from 16% to 26%.
- Optimized the fulfillment funnel, resulting in a reduction of the TAT between lead conversion and activation from 48 hours to 4 hours, resulting in a 4% increase in lead activation.
- Developed a new platform from scratch for onboarding, retaining, and monetising social media influencers, whose contribution to customers increased from 7% to 12%.
- Developed an in-house admin portal for the contact center team to aid agents in servicing customers, which resulted in a 6% increase in the conversion rate for the CC team.
- Designed the Quality Management system for the contact center from scratch, which aided in process adherence and operational compliance.
- Optimized the lead management system flows and processes to aid in optimized lead prioritization and servicing resulting in 80 incremental conversions per agent per month
- WIP Initiatives: Voice AI based on-boarding & re-designing on-boarding flows for new product roll-outs
- Failed initiatives - CC TRAINING(Speech Analytics), Edtech Platform for DRAs
Product Manager
Kotak Mahindra Bank
Mumbai
12.2021 - 04.2022
- Optimized the web traffic funnel by improving SEO ranking by two places, leveraging chatbot capabilities to improve product visibility, and integrating HotJar to analyze user behavior in the onboarding funnel.
- Collaborated with stakeholders to define product requirements and user stories for the APIfication of personal loans.
- Conducted market research and competitive analysis for evaluating loan aggregators and partners for improving product reach and revenue.
Product Manager
Axis Bank
Mumbai
06.2018 - 09.2021
- Collaborated with stakeholders to define product requirements and user stories for personal loans, two-wheeler loans, and agri loans.loan and Agri Loans
- Identified customer needs through user interviews, surveys & focus groups. Documented internal processes with stakeholders for process optimization and digitization.
- Designed the agile SDLC processes during bank's digital transformation and managed vendors across different functions.
- Drafted presentations for internal review meetings.
Research Intern
Universiti Teknologi Malaysia
Johor Bahru
05.2017 - 06.2017
- Fabricated hollow fibre membranes for water purification by experimenting with different permutations of organic and inorganic elements
- Measured water purification efficiency of the different membranes fabricated under varying pressures and temperatures
Education
Bachelor of Technology - Chemical Engineering
National Institute of Technology Karnataka
Mangalore, India05.2018
Micromasters - Data, Economics And Developmental Policy
Massachusetts Institute of Technology, Online
Massachusetts, USASkills
- Product Management
- Product Discovery
- Product Roadmaps
- Marketing and Advertising
- Product Design
- Agile methodologies
- API's, SQL, Python, Tableau
- Microsoft Office
- Stakeholder Management
Certification
- Design Thinking, Massachusetts Institute of Technology (Emeretus)
- Software Product Management Specilization, University of Alberta (Coursera)
- Business fundamentals, Wharton Online (Coursera)
- Energy within environmental constraints, HardvardX, edX
Accomplishments
- President - Entrepreneurship Cell in UG (Final Year)
- Scholarship - Rank holder in Under Graduate program (1st Year)
- Student Council Member in High School (10th Grade)
- Best Athlete in High School (9th Grade)
- Completed 5 himalayan Treks
- Completed a 10 day vipassana meditation course
Timeline
Senior Product Manager - Growth
Angel One
06.2022 - Current
Product Manager
Kotak Mahindra Bank
12.2021 - 04.2022
Product Manager
Axis Bank
06.2018 - 09.2021
Research Intern
Universiti Teknologi Malaysia
05.2017 - 06.2017
Bachelor of Technology - Chemical Engineering
National Institute of Technology Karnataka
Micromasters - Data, Economics And Developmental Policy
Massachusetts Institute of Technology, Online
- Design Thinking, Massachusetts Institute of Technology (Emeretus)
- Software Product Management Specilization, University of Alberta (Coursera)
- Business fundamentals, Wharton Online (Coursera)
- Energy within environmental constraints, HardvardX, edX
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