Angel Rebecca
AD OPERATION SPECIALIST
Bengaluru
Summary
A Creative thinking and Strategic Planning Professional offering over 7+ years of experience as Senior Ad operation specialist, Programmatic Media Buying specialist and Campaign Manager in the field of Digital Marketing - Programmatic Buying, DSPs, SSPs, Ad Exchange, Media Strategy, Social Media Marketing, Operative, Data driven solution, LinkedIn marketing.
Experienced professional in people & project management, leadership and strategic consulting skills, establishing and leading teams offshore Core strengths include Ad Operations, Account Management, Media Planning, and Creative functions Experience in setting up and transition processes across functions
Exposure of Ad Operations (Online Media Operations – Advertising, Campaign Management, Quality analysis, Optimization, Forecasting, Reporting, incremental sales and ROI concept)
Proven track record of implementing end-to-end campaign project management solution to clients that meet design brief objective & timelines – Planning, Scheduling, Monitoring, Troubleshooting, Optimizing, and Reporting Demonstrated flexibility and sense of urgency in delivering projects as per clients' timelines and deliver solutions that meet objectives tied to business and technology performance and standards while working with a wide range of platforms
Highly skilled in training small groups for Google's Ad Serving products
Overview
7
7
years of professional experience
Work History
Sr Media Analyst & Optimization specialist
Target Corporation India Pvt Ltd
09.2017 - 06.2019
- Established efficient workflow processes, monitored daily productivity, and implemented modifications to improve overall effectiveness of personnel and activities
- Creating and managing media plans and executing these plans using Rich Media, Third Party and Native Creatives
- Building media recommendations and assist in crafting insights based on media campaign
- Ensure that high potential advertisers reach their performance goals quickly and stay active and healthy
- Optimize campaigns to ensure 100% delivery along with incremental sale and managed both Shopper and National accounts
- Worked at both the account and brand level to implement and activate digital media campaigns: inclusive of building segments, forecasting and booking media placements
- Work with account management, sales, development, and product teams to identify and solve issues blocking advertiser performance
- Mentored new hires to scale them up in the current process
- Monitor and optimize multiple campaign executions to ensure the launch and Pacing according to client key performance indicator (KPI) expectations on Social Media platforms, Programmatic Platforms and Google Ad Manager
- Providing mid-flight reporting and insights on campaign has performance
- Recognize and quickly solve discrepancies between ad servers
- Participation in client campaign kick-off calls to outline ad tracking requirements and deliverables
- Worked across top Retail categories such as Electronics, Food, Household, Essentials, Pets, Health and Beauty
- Collaborated with Engineering team and built automation tools for GAM trafficking, Optimization which was recognized at Target leaders.
- Forecasting inventory, tracking Sell Through rates for various media products offered on Target.com
- Troubleshoot live issues on T.com and Scaling process centralization and standardization
- Creating launch confirmation presentations and sharing it with Account managers.
- Responsible for quarterly incremental sales figures for $10 million for my category consistently
- Successfully rolled out Holistic Optimization strategy for my category and saw incremental growth of over $8 million in less than a quarter.
- Analysis of the campaign data for recap and mid-flight reporting using Test & Control Methodology.
- Testing Audience segments and working with the Measurement teams to validate the data for the guest segments used by the Ad Ops team.
- Leading the efforts of media reporting towards Sales and conversions using analytics reports/tools
- Worked on the pre-recorded macros and analysis using various DOMO card and worked on pacing report with the help of the DOMO cards.
Media Strategist
LinkedIn Information technology Pvt Ltd
04.2017 - 09.2017
- Working closing with sales team AE’s and support with their Sales Deck
- Building consultative pitch decks that will help persuade new & existing clients for larger buy-ins with LinkedIn, great insights about current standing on LinkedIn, with additional data on their competitors
- Help create additional bandwidth for AEs to help bring in new business
- Setting up time with insights team and figure out to analyze the data using different tools
- Pitch a sales/upsell opportunity to new/existing clients; encourage them to run Annual campaigns, focusing on an “always-on” strategy.
Media Reporting specialist
LinkedIn Information technology Pvt Ltd
04.2016 - 04.2017
- My responsibilities include managing campaigns and generating reports across the region using different tools
- Prepare QBR, EOCR deck including best practices and recommendations
- Implementing Campaigns and making sure it's targeted to the right audience with accurate targeting options
- Partner with Account Managers in EMEA to provide them with reports on ad campaign performance, creative optimizations and insights
- Identify client needs and provide data driven insights to enable them to meet the objectives of the campaign
- Empower Account executives with insightful reports to help them up sell and renew accounts to create success stories on LinkedIn
- Set up business account, create campaign and upload creatives for different products InMail, Display and Sponsored content
- Perform quality analysis for the creative provided
- Includes first party & third party
- Giving insights into campaign performance
- Effectively create reports, decks and QBR decks, leveraging partners and other teams
- Overlook campaign creation and performance metrics to drive revenue and results
- Working all kinds of revision request – Up-sell, Down-sell, Budget shift and Cancellation
- Conduct regularly scheduled weekly meeting with Account Managers
- Training the team third party vendor – Paragon Digital service on Reporting and campaign Management
- Troubleshooting and resolving any site and advertiser issues
- Effectively sending Weekly Operational Newsletters to AM and CM’s.
Display Ad operation Associate
Yahoo India Pvt Ltd, Bangalore Karnataka
07.2014 - 04.2016
- Managed the queue and updated the team workflow
- Processed IO cuts on the CRM- Sales force at the first instance and through sales force will synchronize and push the campaigns into ad server
- Worked on different types of reports daily and weekly which involves performance, unique user, and placement, ad level and completion rates as per client requirements
- Worked on different types of ad servers Yahoo APT, RMX and Yam Plus
- Interacted with sales team managers to get the exact need of advertisers and will provide the insight of campaign structure including pricing such as CPM or CPC
- Updated the system based on the client media plan both in SFDC and Ad server
- Chase for creative within the campaign deadline and built according
- Creative testing with different tools such as Taginator, Charles, Fasttool and HTTP FOX
- Once the campaigns are live will be providing screenshots to clients as a proof
- Monitored campaigns closely by generating delivery report periodically through AIY and UAD
- Campaigns are optimized based the delivery report and to make sure it severed 100% as per Client expectation
- In case of any issues with the creative’s provided, will work with ad tech to sort out the Issue
- It’s my responsibility to check the competitor site and will provide the screenshots to the sales team
- Interacted directly with AD Tech and sales team.
Ad operation – Assistant Executive
CSS Corp Pvt Ltd, Chennai Tamil Nadu
07.2012 - 07.2014
- Managed tickets in the Opsight (Salesforce) queue and complete tasks as per the requirement of the client
- Trafficked online campaigns efficiently using all Ad Servers
- Effectively performed Quality check for different request
- Involved in troubleshooting various customer problems in Ad Servers
- Generating report in various servers( Report like Availability forecast report, Impression delivery report, Site and Audience level targeting report, Ad status report, Campaign report )
- Escalate the server issues to the technical team.
Education
Bachelor of Degree- Computer Science -
Women’s Christian college – Afflicted to University of Madras
Skills
Digital Marketing
AD trafficking
Optimization
Reporting & insights
Campaign management
Display, video, native, Sponsored In mail, Sponsored Content, Social and mobile advertising
Google DoubleClick Bid Manager (DV 360)
Google Ad manager, CM 360
Operative one
Salesforce
Additional Information
Google DoubleClick Bid Manager (DV 360) : Expertise in managing campaigns over fewvDSP's and optimizing them. Specially on DBM with channel like Display.
Google DoubleClick for Publishers: Advanced level knowledge in Ad Serving, Creative Rendering, Different types of JS and HTML creative codes, Video Ad Serving and troubleshooting, Rigorous analysis on Discrepancy issues with third party and Publisher
Social Media: Expertise in managing campaigns on Facebook, Pinterest, LinkedIn . Worked on 4C tools for managing and reporting on social media campaigns.
Hands on experience on Industry leading tools: Operative one, Salesforce, DOMO, JIRA
Accomplishments
- Received certificate from Microsoft digital literacy online test.
- Completed DCA in IICT institution with A+ Grade.
- Conscious Business at LinkedIn Corporation
- Sponsored Content Master at LinkedIn Corporation
- Star performance Award Monthly and Quarterly at Target and Yahoo India
Timeline
Sr Media Analyst & Optimization specialist
Target Corporation India Pvt Ltd
09.2017 - 06.2019
Media Strategist
LinkedIn Information technology Pvt Ltd
04.2017 - 09.2017
Media Reporting specialist
LinkedIn Information technology Pvt Ltd
04.2016 - 04.2017
Display Ad operation Associate
Yahoo India Pvt Ltd, Bangalore Karnataka
07.2014 - 04.2016
Ad operation – Assistant Executive
CSS Corp Pvt Ltd, Chennai Tamil Nadu
07.2012 - 07.2014
Bachelor of Degree- Computer Science -
Women’s Christian college – Afflicted to University of Madras
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