ANIL ARYA
Pune
Summary
Dynamic marketing leader with a proven track record at Torque Pharmaceuticals, driving a 20% revenue growth. Expert in strategic marketing and brand management, leveraging consumer insights to enhance e-commerce performance. Adept at team leadership, I successfully launched over 25 brands, optimizing market presence and achieving significant profitability.
Overview
26
26
years of professional experience
Work History
Sr. GM Marketing & Sales
Torque Pharmaceuticals Pvt. Ltd.
Mohali
03.2023 - Current
- Reported directly to Board of Directors
- Led strategic management across P&L, sales, marketing, product management, and trade marketing
- Demonstrated strategic impact by achieving 7% growth in 2023-24
- Oversaw 4 power brands and 350+ generic pharma brands, enhancing brand portfolio management.
- Launched 25+ generic brands in Respiratory, Dermatology, and Antibiotics; increased market presence in 250+ towns.
- Pinpointed top 12 brands contributing 68% of total revenue, driving targeted marketing strategies.
- Improved gross margin by implementing strategic pricing and product rationalization
- Increased field force productivity by 33% through optimized KRA tracking and retail call strategies.
- Implemented beat optimization across 3600+ routes, reducing sales fatigue and improving coverage.
- Managed 26 C&Fs nationwide, reducing S&D costs from 24% to 15% of net sales.
- Launched Field Assist App, improving real-time tracking and action planning for the field force.
- Drove 4x growth in e-commerce sales, from ₹20 lac in 2023-24 to ₹3.3 Cr in 2024-25; targeting ₹10 Cr in 2025-26.
- Reduced manpower cost to net sales ratio by 4% through rationalization
General Manager Marketing
SuppleTek Industries Pvt. Ltd.
Gurgaon
11.2021 - 03.2023
- Reported directly to CEO and CMD.
- Managed flagship brand Zeeba and 30 overseas brands.
- Executed targeted social media campaigns on Facebook, Instagram, and YouTube, increasing brand engagement.
- Scaled eCommerce from ₹24 L to ₹5 Cr in 9 months.
- Won 'Product of the Year' FMCG Award 2022 for Zeeba.
- Conducted U&A market research and developed Zeeba's brand positioning.
- Engaged 1,000 nano influencers to promote the premium Basmati variant.
- Revamped corporate brand identity of SuppleTek.
- Established agency ecosystem encompassing digital, influencer marketing, PR, market research, and activations to enhance brand presence.
- Built a marketing department with a 5-member team.
- Initiated packaging revamp for Zeeba.
- Executed dealer board campaign across 75 cities, deploying 25,000 boards to boost in-store visibility.
- Scope: Strategic Management | P&L | Marketing | Product Management | Trade Marketing | BTL & ATL activations | Category Management | PR | Advertising | NPD | Costing | Packaging Design | Team Management
Marketing Manager (Marketing Services)
Desai Foods Pvt. Ltd.
Pune
09.2015 - 11.2021
- Reported to COO and Executive Director
- Managed brands including Mother's Recipe, Dabee, and Rozaana
- Led a team of six, including Regional Marketing Manager, Product Executive, and Social Media Executive
- Handled strategic management, P&L, marketing, product management, and trade marketing
- Executed Women's Day campaigns on digital and radio platforms, increasing brand visibility and engagement
- Collaborated on Superbrand project for Mother's Recipe, producing a corporate film
- Oversaw pickle category management in 2018, driving revenue growth through strategic initiatives
- Revamped Indian Ethnic Chutney category, boosting monthly sales through enhanced product offering
Brand Head
Muster Maven- Marketing & Business Consultancy
Pune
05.2013 - 09.2015
- Facilitated communication with CEO
- Managed brands Star 555 and Tez, overseeing brand strategy and execution.
- Created 5-year business plan and executed PR strategy, social media campaigns, and ATL/BTL/OOH activities for Star 555, increasing brand visibility and engagement.
- Devised 5-year business plan, enhanced packaging, and launched new products in mustard oil & sesame oil categories for Tez, Tilsona & Cococare.
- Developed complete brand makeover strategy, product rationalisation (240 products), planogram, brand positioning, new ROI model, and open market distribution for New Poona Bakery.
- Managed diverse product categories including edible oil and personal care
- Developed strategic business plan and improved packaging design for Gadre Marine to enhance market appeal.
Brand Manager
Opal Luxury Time Products Pvt. Ltd.
Pune
01.2009 - 04.2013
- Managed OPAL and Caliber brands focusing on décor timepieces
- Enhanced brand positioning and led e-commerce launch
- Spearheaded brand registrations in major décor chains, including Shoppers Stop, Hometown, @Home, Reliance Digital
- Successfully listed products on leading online portals such as Jabong, Myntra, Fashion & You, HomeShop18, etc.
- Developed innovative strategies that resulted in 65% sales growth
- Collaborated directly with CEO to align company vision
Marketing & Product Research Officer
Deeko Bahrain WLL
Manama
05.2006 - 12.2008
- Reported directly to Sales Director in a structured environment.
- Managed brands DANA and Royal, overseeing product categories of aluminium foil, containers, cling film, and paper napkins to enhance market presence.
- Launched DANA in new packaging across GCC & US markets and positioned Royal in the economy category to capture diverse customer segments.
- Conducted perceptual mapping in the GCC market, driving 30% sales growth for the DANA brand.
- Doubled brand index, gaining recognition from media outlets such as Al Jazeera and GDN for impactful marketing strategies.
Senior Product Executive
Desai Brothers Ltd. (Food Division)
Pune
11.2003 - 04.2006
- Managed product portfolio for Mother's Recipe and Dabee, driving strategic focus on blended spices and pickles.
- Launched blended spices pan-India with an innovative Fresh O Seal zip pack.
- Introduced packaging innovation in the paste category, delivering 25% growth.
- Re-launched Aloo & Sago Papad nationwide, elevating brand perception with new premium packaging.
- Collaborated with Group Product Manager to ensure alignment on project goals, enhancing cross-functional communication.
Product Executive
Entire India Online Pvt. Ltd.
Pune
08.2000 - 11.2003
- Launched an online business directory (similar to Yellow Pages) to connect buyers and sellers.
- Managed brand portfolio across India, focusing on online business directory.
- Drove traffic through SEO, social media campaigns, and digital promotions, increasing online presence.
- Collaborated with Marketing Manager to align strategies, enhancing brand visibility.
- Integrated call center support for user queries and lead generation, improving customer engagement.
- Enabled category-wise search for faster and targeted results.
- Onboarded a large database of verified businesses across multiple sectors.
- Introduced premium listing options for enhanced visibility and lead conversion.
Education
Chief Executive Officer -
IIM Indore
Indore01-2026
Strategic Chief Marketing Officer -
IIM Raipur
Raipur01-2024
Digital Marketing Professional Program -
Manipal Global Education
Bangalore01-2016
Post Graduate Diploma in Marketing Management -
IGNOU
Pune01-2008
MSc. - Applied Petroleum Technology
Nowrosjee Wadia College
Pune01-2000
Certificate in French -
Ranade Institute of Foreign Languages
Pune01-1999
B.Sc. - Geology
Nowrosjee Wadia College
Pune01-1998
Advance Diploma in Computers (ADCSSAA) -
Cusrow Wadia Institute of Technology
Pune01-1997
BSc - Chemistry
Nowrosjee Wadia College
Pune01-1996
Skills
- Strategic marketing
- Brand management
- E-commerce growth
- Digital advertising
- Market analysis
- Consumer insights
- Team leadership
Timeline
Sr. GM Marketing & Sales
Torque Pharmaceuticals Pvt. Ltd.
03.2023 - Current
General Manager Marketing
SuppleTek Industries Pvt. Ltd.
11.2021 - 03.2023
Marketing Manager (Marketing Services)
Desai Foods Pvt. Ltd.
09.2015 - 11.2021
Brand Head
Muster Maven- Marketing & Business Consultancy
05.2013 - 09.2015
Brand Manager
Opal Luxury Time Products Pvt. Ltd.
01.2009 - 04.2013
Marketing & Product Research Officer
Deeko Bahrain WLL
05.2006 - 12.2008
Senior Product Executive
Desai Brothers Ltd. (Food Division)
11.2003 - 04.2006
Product Executive
Entire India Online Pvt. Ltd.
08.2000 - 11.2003
Chief Executive Officer -
IIM Indore
Strategic Chief Marketing Officer -
IIM Raipur
Digital Marketing Professional Program -
Manipal Global Education
Post Graduate Diploma in Marketing Management -
IGNOU
MSc. - Applied Petroleum Technology
Nowrosjee Wadia College
Certificate in French -
Ranade Institute of Foreign Languages
B.Sc. - Geology
Nowrosjee Wadia College
Advance Diploma in Computers (ADCSSAA) -
Cusrow Wadia Institute of Technology
BSc - Chemistry
Nowrosjee Wadia College