ANIMESH BASAK
Coochbehar
Summary
Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
15
15
years of professional experience
Work History
Area Sales Manager
Moon Beverages Ltd
Malda
11.2024 - Current
- Penetrated new markets by investigating competitor products, services, and trends.
- Developed and implemented strategic sales plans to accommodate corporate goals.
- Supported sales team members to drive growth and development.
- Provided training and guidance on product knowledge, selling techniques and customer service.
- Managed sales pipeline and forecasted monthly, quarterly, and annual sales targets.
- Assisted in developing marketing materials by creating brochures and advertising media.
- Identified new business opportunities within the region through networking activities.
- Managed a team of sales representatives in order to achieve maximum results.
Business Development Manager
McCain Food India Ltd
05.2022 - 11.2024
- Looking at the MT GT business of frozen food from McCain Foods India, retail growth, secondary sales, distributor claims, team performance, and primary sales.
- I got the Bahubali Award for 1st place in my first month.
- I received the Mahasangrm Award in the second month.
Sr. Sales Officer (GT & MT)
Velink India Pvt Ltd
03.2020 - 05.2022
- Focused on relationship-building with customers and the implementation of strategic sales tactics to boost revenue. Kept a keen eye on market trends and business metrics, yielding positive outcomes for the enterprise.
- Improved market coverage
- Expanded Retail outlet
- Increased revenue
Area Sales Executive (GT)
Britannia Industry Ltd
12.2017 - 03.2020
- Managed a diverse sales portfolio with responsibilities across product promotion, territory management, customer insights and sales trends analysis. Contributed to marketing efforts and ensured visibility and adherence to company standards in the territory.
- Extended retail outlets from 2500 to 3700 outlets
- Accelerated the revenue growth from 95 lakhs/ month to 1.80 Cr/month
- Increased team size from 2 members to 5 members
Territory Manager (GT)
Dabur India Ltd
05.2012 - 11.2017
- Won the 'Champion of Champion' contest in Jan 2015
- Bagged Hong Kong, Macao and Thailand & Bangkok trip from Airtel Achiever Club
Senior Territory Manager
Bharti Airtel Ltd.
05.2012 - 11.2017
- Managed a team of sales representatives while formulating and leading multi-channel marketing campaigns. Continually sought functional and technical aspects of production design, constantly looking for ways to enhance and seize commercial opportunities.
- Received A1 rating in 2014-15 and 2015-16
- Achieved sales of 2.56 Cr in 2016 by driving both direct sales, key accounts and sales channel partners
Rural Sales Executive
PepsiCo
02.2010 - 04.2012
- Guided sales operations for modern trade, with a focus on maintaining and expanding the customer base. Successfully developed and implemented an effective go-to-market model, and provided timely market intelligence for company products.
Education
MBA - Sales & Marketing
ISBM
Kolkata01.2016
B Com - Commerce
Malda College, North Bengal University
Malda01.2010
Skills
- Effective communication
- Team leadership
- Analytical skills
- Distribution oversight
- Microsoft Excel skills
- Market analysis
- Revenue generation strategy
- Sales forecasting
- Employee training
- Product promotion
- Revenue growth
- Product knowledge
Hobbies and Interests
- New Friends Making
- Music Listening
- Traveling
Languages
- English
- Bengali
- Hindi
Timeline
Area Sales Manager
Moon Beverages Ltd
11.2024 - Current
Business Development Manager
McCain Food India Ltd
05.2022 - 11.2024
Sr. Sales Officer (GT & MT)
Velink India Pvt Ltd
03.2020 - 05.2022
Area Sales Executive (GT)
Britannia Industry Ltd
12.2017 - 03.2020
Territory Manager (GT)
Dabur India Ltd
05.2012 - 11.2017
Senior Territory Manager
Bharti Airtel Ltd.
05.2012 - 11.2017
Rural Sales Executive
PepsiCo
02.2010 - 04.2012
MBA - Sales & Marketing
ISBM
B Com - Commerce
Malda College, North Bengal University
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