Animesh Kumar
Jamshedpur
Summary
Technology and Activation Group Associate Manager with almost 4 years of experience in Campaign setup, managing and optimizing client campaigns across various digital platforms to match client's expectations and improve the ROI of the business.
Overview
4
4
years of professional experience
Work History
Associate Manager TAAG
Publicis Global Delivery (PGD)
01.2023 - Current
- Managed and coordinated all digital media campaigns to drive brand visibility and engagement
- Quality Analysis of creatives, placements in Ad server, click through URL's and creative rotations
- Trafficking with Importing to make things more efficient
- Post Live Quality Analysis to ensure that the Ads are serving as per client's requirement
- Implemented VAST, VPAID, In-Stream Video, Rich Media, Audio, 1x1 (tracking ads) and Standard ads for advertising campaigns, ensuring successful delivery and performance tracking
Ad Ops Trafficking Specialist
Criteo India PVT LTD
10.2022 - 01.2023
- Worked on few In-House tools for trafficking and optimizations for campaigns to fulfill the expectations
- Reporting to ensure that the delivered impressions are close to planned impressions (as per IO)
Ad Operation Associate II
MediaMint PVT LTD
11.2020 - 10.2022
- As a Trafficker/Media Planner, worked on handling IO creation, Deal push to Ad server, trafficking and optimization
- Creation of Programmatic deals and optimization
- Management of campaign performance, delivery and make optimized recommendations
- Create reports to monitor campaign delivery and to communicate relevant metrics to the Account Management team and client
- Campaign performance management: ensure Publisher ongoing campaign success through regular performance, monitoring, optimization of the revenue for the Publisher
- Managed all trafficking issues and assisted in resolving creative rendering issues
Education
BTECH - ELECTRICALS AND ELECTRONICS ENGINEERING
INSTITUTE OF TECHNICAL EDUCATION AND RESEARCH
01.2020
Skills
- Google Ad Manager (GAM)
- Campaign Manager 360 (CM 360)
- Display & Video 360 (DV 360)
- INNOVID
- JIRA
- DV Pinnacle (Double Verify)
- Operative One
Certificationsandachievements
- Accenture - Digital Skills: Digital Marketing, 2020
- Display & Video 360, 2022
- DV Pinnacle, 2024
- INNOVID Ad Serving, 2024
- Rising Star Award, 2020
- Client's Favorite Award, 2022
- Spot Award, 2022
Timeline
Associate Manager TAAG
Publicis Global Delivery (PGD)
01.2023 - Current
Ad Ops Trafficking Specialist
Criteo India PVT LTD
10.2022 - 01.2023
Ad Operation Associate II
MediaMint PVT LTD
11.2020 - 10.2022
BTECH - ELECTRICALS AND ELECTRONICS ENGINEERING
INSTITUTE OF TECHNICAL EDUCATION AND RESEARCH
Similar Profiles
Neha KhannaNeha Khanna
Business Manager at Publicis Global Delivery (PGD)Business Manager at Publicis Global Delivery (PGD)
Vishnu SudevanVishnu Sudevan
SEO MANAGER at Publicis Global Delivery - Publicis GroupeSEO MANAGER at Publicis Global Delivery - Publicis Groupe
Avinash ViswanathanAvinash Viswanathan
Lead Front End Developer at Publicis Global DeliveryLead Front End Developer at Publicis Global Delivery