ANIMESH MISHRA
Project Manager
Chennai
Summary
Experienced Techno-functional Project Manager with a strong background in project delivery in Omnichannel marketing with tools like Adobe Campaign and Salesforce Marketing Cloud and a history of achieving results through focused initiatives. Skilled in implementing strategies to improve operational efficiency and align with team goals. Proficient in problem-solving and adept at managing projects effectively.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Omnichannel Specialist
AstraZeneca
Chennai
10.2022 - Current
- Drove successful campaign execution in SFMC and Adobe Campaign for 10+ global markets, collaborating with a development team of over 15 members.
- Successfully led a multi-team rollout of a complex Salesforce campaign in Canada, coordinating 6 teams to deliver 5 new platform features.
- Lead the transition from Adobe Campaign to Salesforce for the Nordics Cluster, implementing best practices of Change Management.
- Project Manager for France, overseeing 3 key verticals: Website Development, Content Development, and Campaign Development.
- Delivered 200+ Assets along with deploying 200+ Campaigns in 1.5 years in Germany.
- Lead the delivery of the First Best Day Best Time Medical Representative Personalized Omnichannel Campaign with 34 waves and 17 high complexity assets throughout the ROW Region for the Germany market.
- Developed a single customized workflow for the Germany market to support both Dynamic and Static Omnichannel Campaigns, thus saving 150+ hours per year across multiple teams.
- Built the first Dynamic Personalized Real Time Transactional Emails for the United Kingdom Market and supported the Nordics market with setting up theirs.
- Created and managed audience segments in SFDC based on localization needs, market behavior, and campaign objectives.
- Streamlined cross-functional communication and request handling for regional markets by leveraging JIRA for ticketing and Smartsheet for workflow tracking.
- Govern suppression logic within SFMC, ensuring accurate audience segmentation and compliance.
- Oversee email campaign performance, identifying issues proactively and coordinating resolutions through JIRA.
- Collaborate with IT and marketing stakeholders to align program goals with platform capabilities
- Managed subscriber data, suppression lists, and segmentation strategies for optimized engagement.
- Conducted regular audits of campaign setups to ensure alignment with business objectives and KPI.
Campaign Developer
AstraZeneca
Chennai
06.2020 - 10.2022
- Responsible for Email Campaigns from end to end starting from developing content using HTML/CSS/Javascript till the deployment of campaigns using Adobe Campaign tool.
- Optimized the Switzerland A/B Testing Build to reduce workflow build timelines by 2 hours, thus saving 100+ hours per year.
- Completely automated the Email Marketing domain for Philippines Market, thus significantly reducing the timelines of deployment from 8 business days to 5 hours, and saving 300+ hours per year for the team.
- Acted as Single Point of Contact for SES Markets.
- Developed Omni Channel and Multichannel Marketing Campaigns.
Education
Bachelor of Technology - Computer Science and Engineering
S.R.M INSTITUTE OF SCIENCE AND TECHNOLOGY
Chennai 01.2016 - 01.2020
Skills
Omnichannel Marketing Automation
Agile Project Management
Adobe Campaign Classic
Salesforce Marketing Cloud
JIRA
Smartsheet
HTML Content Build
SQL
Technical communication
Accomplishments
- Recognized as the Exceptional Contributor in team for 2024.
- Recognition from Omni-channel Delivery Director (Germany) for introducing Germany Market to MCRM and enormous support towards campaign deployment.
- Recognition from Germany Program Manager for deploying High Complexity Omnichannel Campaign.
- Recognized by both Great Britain Solution Owner and Program Manager for contributions towards Digital Marketing in GB for 2024.
Timeline
Omnichannel Specialist
AstraZeneca
10.2022 - Current
Campaign Developer
AstraZeneca
06.2020 - 10.2022
Bachelor of Technology - Computer Science and Engineering
S.R.M INSTITUTE OF SCIENCE AND TECHNOLOGY
01.2016 - 01.2020