Anindita Ghosh
Kolkata
Summary
Well-versed in establishing and overseeing dynamic business planning dedicated to promoting growth, increasing efficiency and strengthening profit forecasts. An efficient leader with a progressive approach to re-energizing sales,operations & Business Development
Overview
18
18
years of professional experience
Work History
Business Head
Elesonic Group
01.2024 - Current
- Company Overview: The company is registered in India, Nigeria, Uganda & Canada for individually manufactured Digital X-ray Machines
- It also deals in Pre-Owned High-end Radiological Equipment, i.e.- CT SCAN & MRI machines as the Importer, Trader & Service Provider for all the categories
- Https://elesonicgroup.com/
- Achieve annual targets set for each category of Medical devices
- Market Research for launching of the company’s products both nationally & internationally
- Government tendering- Rate contracts, documentation, negotiation etc
- The establishment & Operation of Radiology units under Central & State Government’s PPP schemes
- Relationship building with Government departments for setting up operations & tendering process
- The company is registered in India, Nigeria, Uganda & Canada for individually manufactured Digital X-ray Machines
- It also deals in Pre-Owned High-end Radiological Equipment, i.e.- CT SCAN & MRI machines as the Importer, Trader & Service Provider for all the categories
- Https://elesonicgroup.com/
- Identified new markets for Business
- Achieved both top line & bottom line deliverables & growth in the 1st year of functioning
- Client Identification & Mapping in geographical areas previously untouched
- Defined the company’s strategy for growth & expansion
- Brought in International collaborations with companies like SternMed Germany to further increase revenues
- Participated in International Medical Exhibitions to increase the organization’s footprint
Business Head- India & Exports
Ayusri Veda Science
12.2020 - 01.2024
- Company Overview: JV between Chaizup Beverages LLP & Ayusri Health Care LTD
- Chaizup Beverages is a Manufacturer, Exporter and Trader of wide spectrum Packet Teas, Instant Premix Teas, Tea Bags and Specialty Teas
- Ayusri is a premiere herbal pharmaceutical company which offers a range of diverse Ayurvedic products, including an exclusive range of Herbal Cosmetics and Personal Care
- Available across India & in over 20 plus countries internationally
- Treat the whole setup as a Start-Up & head the entire Project from scratch
- Market Research for launching of the company’s products internationally
- Market Research & ground work for Contract Manufacturing internationally
- Setting up the entire operations apart from the Factory which is already operational
- Establishing relationships with Government departments for setting up operations & exports
- JV between Chaizup Beverages LLP & Ayusri Health Care LTD
- Chaizup Beverages is a Manufacturer, Exporter and Trader of wide spectrum Packet Teas, Instant Premix Teas, Tea Bags and Specialty Teas
- Ayusri is a premiere herbal pharmaceutical company which offers a range of diverse Ayurvedic products, including an exclusive range of Herbal Cosmetics and Personal Care
- Available across India & in over 20 plus countries internationally
- Identified markets for setting up business Internationally
- Backend work to begin Operations
- Client Identification & Mapping to begin Operations
- Tapping into the existing distributor base of the Tea business for Ayusri
- Maintained coordination & formed relations with client and Agency decision makers
- Understanding client needs & prospecting for the Tea Export business
- Export of Pre-Mix Tea section
- Setting up the Modern Trade for the company in the India
- Successfully launched CIS Countries, UAE, Singapore, Bangladesh, Nepal, Africa & Turkey
Account Director – Core Sports
Disney Star (Sports)
11.2018 - 12.2020
- Company Overview: Star Sports is a network of Indian sports channels owned by Star India, a subsidiary of 21st Century Fox now Disney India
- Partnering with market leaders to provide solutions using Cricket & Kabaddi as platforms
- Delivering as per the required targets
- Responsible for customer satisfaction as well and partnering with the business to sustain and grow a symbiotic business relationship
- Establishing relationships with corporate, PSUs & Government ministries to liaison for various existing properties related to Cricket and kabaddi in the current calendar
- Liaison with Media Agencies
- Star Sports is a network of Indian sports channels owned by Star India, a subsidiary of 21st Century Fox now Disney India
- Identified new clients for future business opportunities
- Mapping of existing clients to ensure additional business
- Client wise business detail understanding to ensure better informed pitches to the client
- New Client acquisition and maintenance
- Maintained coordination & formed relations with client and Agency decision makers
- Marketing Budget understanding of the client & proposing solutions as per the upcoming platforms accordingly
- Achieved a growth of more than 115% in revenue terms over the previous year
Head Corporate Events- Sales, Marketing & Activations
ABP Group
12.2017 - 11.2018
- Company Overview: ABP Group has evolved into a media conglomerate that has eleven premier publications including Anandabazar, Telegraph, Ebela etc, three 24-hour national TV news channels, one leading book publishing business
- Partnering with market leaders to create unique platforms for Brand Awareness & Recall
- Delivering as per the required targets
- Handling of BTL budgets for the organization
- Responsible for Institutional Sales & Corporate tie-ups with elite clientele through innovative techniques and solutions
- Execution and organization of events and promotional activities
- Handling all events for the group in the dailies segment including Anandabazar, Telegraph & Ebela
- Handling PAN- India clients
- Establishing relationships with corporates, PSUs & Government ministries to liaison for various existing events in the current calendar
- ABP Group has evolved into a media conglomerate that has eleven premier publications including Anandabazar, Telegraph, Ebela etc, three 24-hour national TV news channels, one leading book publishing business
- Delivered on the biggest single client revenue event in the first 4 months of functioning
- Successfully designed & organised the largest Tourism Event till date for the company
- Successfully Liaison with Government departments for the operations & participation in various events
Associate Director - Circulation (Distribution) - SAARC Countries & International distribution for CNI
Condenast India
08.2015 - 12.2017
- Company Overview: Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences
- The company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit
- Partnering with market leaders for pan-India distribution
- Creating a seamless & strong network for brands
- Delivering as per the required targets
- Use of digital innovations and social media for achieving paid sales targets
- Responsible for Institutional Sales & Corporate tie-ups with elite clientele through innovative techniques and solutions
- Conducting devised programs and activities to increase Subscriptions for all new and existing brands
- Creating a high-impact brand visibility through innovative merchandising programs/products at newsstands and key retail outlet
- Creating branding programs to optimize visibility and sales at Key Retail Accounts and Airport stores
- Conceptualize and manage the execution of high impact BTL schemes at newsstands
- Manage budgets cost effectively and ensure timely collections
- Monitoring all operations and logistics involved in distribution of all brands
- Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences
- The company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit
- Expanded business to SAARC countries
- Achieved a growth across segments, wherein the industry is on a decline in the traditional segments
- Achieved a growth in Market share across segments
Key Accounts Manager- (Key Accounts & MT) Sales & Distribution
Pernod Ricard India
07.2012 - 08.2015
- Company Overview: It is the world's co leader in wines and spirits
- The Brand portfolio for the company includes brands like Absolut Vodka, Chivas Regal, Royal Salute, Ballantine's, The Glenlivet (single malt), Martell (cognac), Beefeater Gin, Blender’s Pride, Royal Stag & Imperial Blue
- Primary KRA is to achieve sales targets, market share & revenue generation
- Business development
- To maintain fill-rate percentage
- Interaction with key customers to achieve desired objectives
- Motivate & direct sales team to establish coverage distribution & display objectives
- Planning of promotions to ensure market share objectives in categories are maintained
- Execution and organization of various events and promotional activities (BTL activities)- (example – Blender’s Pride fashion Tour, MTV Unplugged, New year’s & Christmas in association with T2
- Analyse all business reports to achieve sales budget & sustain operating profits
- It is the world's co leader in wines and spirits
- The Brand portfolio for the company includes brands like Absolut Vodka, Chivas Regal, Royal Salute, Ballantine's, The Glenlivet (single malt), Martell (cognac), Beefeater Gin, Blender’s Pride, Royal Stag & Imperial Blue
- Successfully increased Single Malt distribution in Tier2 bars
- Achieved a growth of more than 40% across segments, wherein the industry had a flat growth
- Was an instrumental part of launching MT in the eastern region for the company
Branch Manager East- Sales (GT, MT, Corporate, Institutions, Hospitality, Retail), Channel Sales (dealers/ distribution network)
Lavazza (Fresh & Honest Café Ltd)
11.2009 - 06.2012
- Company Overview: A Premier Italian coffee brand
- Regional Business Manager for the eastern region –Primary KRA was achieving sales targets for the region & ensuring branch profitability
- Business development, identification of new business opportunities
- Taking care of vending sales, machine sales
- Retail & channel distribution- handling channel partners, distributors etc
- Ensuring both Top line & Bottom Line growth for the region
- A Premier Italian coffee brand
- Successfully launched Alive in Nepal & Srilanka
- Achieved more than 100% revenue growth from the export market covered
- Set up business for Srilanka by appointing Distributors
- Instrumental in generating a contract for coffee sampling with Lanka IOC (Indian Oil Srilanka)
- Achieved a growth of more than 200% in revenue terms
- Successfully acquired key clients in the region to facilitate the above mentioned growth
- Exceeded revenue previously achieved/ expectations in all months of functioning with the organization
- Successfully generated new business leading to business growth
- Generated higher revenue for all segments of business in the region (corporate, institutions & HoReca)
- Successfully developed new geographical areas like the north eastern region, Bihar, Jharkhand, Orissa for further business development
- Generated new avenues of growth by business development across all channels
- Developed the under developed corporate segment for the company which has grown from a 6 lacs segment to a 38 lacs segment
- Segments like Institutions have shown growth of over 150%
- Reacquired lost key accounts for the organization
- Facilitated growth in HoReca by ensuring acquisition of bulk accounts
- Ensured increased profitability of the region
Area Manager
Marico Industries Ltd (Kaya Ltd.)
06.2007 - 11.2009
- Company Overview: A pioneering beauty care concept from Marico
- Primary KRA was achieving branch sales targets
- Also responsible for other areas (marketing, employee relationship, Business development, team management, Client service etc) related to the functioning of the branches in South Mumbai
- A pioneering beauty care concept from Marico
- Successfully achieved revenue higher than the branch targets, at the time of joining, during all months of functioning and received a certificate of recognition for the same
- Successfully handled all manning issues at all the branches
- Undertook several tie-ups as a part of Business development to increase the overall revenue
- Worked towards delighting the clients and also towards better client service
- Worked with new team members and helped them achieve their individual targets
- Increased the business of all branches by approximately 50%-100% respectively
- Trained the staff in helping them achieve the monthly targets set for them
- Helped in the expansion of new branches
Education
Senior Secondary -
CBSE
Bachelor of Arts -
Loreto college, Calcutta University
Master of Arts -
Calcutta University
MBA International Business - Marketing
Indian Institute of Foreign Trade (IIFT)
Personal Information
- Current CTC: Rs. 50,00,000 Plus Variables
- Date of Birth: 01/23/82
- Gender: Female
Timeline
Business Head
Elesonic Group
01.2024 - Current
Business Head- India & Exports
Ayusri Veda Science
12.2020 - 01.2024
Account Director – Core Sports
Disney Star (Sports)
11.2018 - 12.2020
Head Corporate Events- Sales, Marketing & Activations
ABP Group
12.2017 - 11.2018
Associate Director - Circulation (Distribution) - SAARC Countries & International distribution for CNI
Condenast India
08.2015 - 12.2017
Key Accounts Manager- (Key Accounts & MT) Sales & Distribution
Pernod Ricard India
07.2012 - 08.2015
Branch Manager East- Sales (GT, MT, Corporate, Institutions, Hospitality, Retail), Channel Sales (dealers/ distribution network)
Lavazza (Fresh & Honest Café Ltd)
11.2009 - 06.2012
Area Manager
Marico Industries Ltd (Kaya Ltd.)
06.2007 - 11.2009
Senior Secondary -
CBSE
Bachelor of Arts -
Loreto college, Calcutta University
Master of Arts -
Calcutta University
MBA International Business - Marketing
Indian Institute of Foreign Trade (IIFT)