Anindya Avvayyam Rattan (née Tripathi)
Mumbai | New Delhi
Summary
Experienced PR professional with 4 years in brand management and strategic communication and 5+ years in newsrooms. Proven track record in pharmaceuticals, healthtech, and education sectors at Adfactors PR and PE-VC and startups in my current organization. Strong journalism background with editorial leadership experience. Skilled in research, content creation, and crisis management. I have improved from my failures and led teams with resilience.
Overview
9
9
years of professional experience
Work History
Manager
Dharma Media Consultants
Mumbai
03.2024 - Current
- As the senior resource in a boutique agency, I showcased agility, leadership skills by taking decisive actions to safeguard client interests and company reputation.
- Coordinated project timelines and resources, guaranteeing timely delivery of high-quality work.
- Developed valuable client relationships through proactive communication and service execution.
- Led cross-functional teams, fostering collaboration among creative, digital, and media departments.
- Assisted in training and mentoring new account executives to aid overall team performance.
- Managed conflict resolution with clients and internal teams to maintain positive working relationships.
- Built long-lasting client relationships using strengths in communication and interpersonal relations.
- Identified new business opportunities through market research and networking, contributing to agency growth.
Assistant Account Manager
Adfactors PR
12.2021 - 08.2023
- Strategic Brand Management: Developing and executing comprehensive PR strategies to build, protect, and enhance brand reputation.
- Crisis Leadership: Proactively identifying potential risks and leading crisis management teams to mitigate impact and restore brand trust.
- Digital and Social Media Expertise: Leveraging social listening to inform strategic decisions and driving engagement through innovative content creation.
- Cross-functional Leadership: Inspiring and managing high-performing teams to deliver integrated campaigns across traditional and digital media channels.
- Data-Driven Insights: Conducting in-depth research to uncover audience insights and inform data-driven PR strategies.
- Maintained up-to-date knowledge of industry trends, competitor activities, and market developments.
- Liaised with finance and operations departments to resolve billing discrepancies and client queries.
- Facilitated communication between clients and internal teams to ensure project deadlines were met.
- Organised and participated in client meetings, taking detailed notes to track action items and decisions.
- Analysed client feedback, worked with the team to address concerns, and improved service delivery.
Senior Sub-Editor
The New Indian Express
Hyderabad
08.2021 - 12.2021
- Churning content fit for both the print medium and online medium.
- Fact-checking and creating relevant content for readers across platforms.
- Designing newspapers and managing a team of editors.
- Connecting with reporters to ensure accuracy and relevance of news pieces.
- Writing on gender and queer rights.
- Checked reference sources to verify dates, facts, and statistics.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Sub-Editor
The Sunday Guardian, The Statesman, InShorts, Millennium Post, NewsD
01.2016 - 08.2021
Education
PGDM - English Journalism
Indian Institute of Mass Communication
Dhenkanal, India05-2016
Bachelor of Science - Botany (H)
University of Delhi
01-2015
Skills
- Content Creation, Strategy and Management
- Crisis Communication
- Public Speaking & Social Media Management
- Agile project management
- Research and Analytics
- Democratic leadership
- Team coaching
Timeline
Manager
Dharma Media Consultants
03.2024 - Current
Assistant Account Manager
Adfactors PR
12.2021 - 08.2023
Senior Sub-Editor
The New Indian Express
08.2021 - 12.2021
Sub-Editor
The Sunday Guardian, The Statesman, InShorts, Millennium Post, NewsD
01.2016 - 08.2021
PGDM - English Journalism
Indian Institute of Mass Communication
Bachelor of Science - Botany (H)
University of Delhi
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