Summary
Overview
Work History
Education
Skills
Timeline
Generic

Anirudha N N

Bengaluru

Summary

Experienced analytics professional with 12+ years of expertise in technology consulting, data analytics, and campaign management. Dedicated to serving product-based firms across diverse domains. Proven track record of leading analytical capabilities in the USA for over 8 years, utilizing strong business acumen and a data-driven approach to problem-solving and storytelling. Exceptional stakeholder management abilities, combined with excellent communication and technical skills. Recognized as a top influencer on LinkedIn.

Overview

2025
2025
years of professional experience
6
6
years of post-secondary education

Work History

Associate Vice President, Wealth Management-HK

Citi
2 2024 - Current
  • Business Intelligence Senior Manager leading a team of 5 for APAC and EMEA markets handling cross geographic teams delivering Data management and Data visualization solutions for Wealth business
  • Created critical DataMart using SAS for downstream consumers in HK country teams for analysis
  • Awarded Best Performer by the HK Country team for good Stakeholder Management and timely delivery of newly transitioned BI Reports
  • Ideated efficient and effective automation on existing regulatory reports which would eventually reduce any manual effort using RPA/SAS
  • Actively involved in brainstorming sessions with HK Country head to provide analytical solutions using Digital dashboard aiming at identifying the performance of Banners in Mobile Banking applications
  • Proactively lead and part of planning committee in multiple Citi AIM organizational initiatives aimed at improving knowledge on wealth products, Learning & Development activities with high participation from peers

Associate Director, Retail Analytics

Standard Chartered Bank
02.2022 - 02.2024
  • Managed a team of 3 ensuring precise planning, successful execution, impeccable delivery, and optimization for key campaign touchpoints and meet quality control standards all within the budget constraints
  • Collaborated with stakeholders to chart out campaign objectives, selection criteria, identify customers segments across multiple business units involving Credit Cards, Deposits and Customer Value Money on country analytics
  • Executed marketing campaigns for retail banking with focused approach on advance marketing targeting techniques using SAS coding such as direct marketing, Email Marketing and Tele-marketing campaigns on Retail Banking
  • Delivered immersive collateral to target audiences via the right channels thus ensuring high customer retention rate and best-in-class campaigns
  • Used data driven approach on successfully sending out Marketing campaign on products for acquiring new customers by giving rewards and grand prizes
  • Extensive knowledge about the different data sources /Internal Datamart’s which helped the team during different crisis management situations
  • Monitored campaign performance KPIs and provide visualization of the data - top-level and detailed analysis, a holistic view both locally and globally to show how pre-campaign and post-campaign analytics help improve effectiveness of campaigns
  • Providing daily, weekly, and monthly MIS reports for business stakeholders to make CC spend campaigns more effective
  • Mentored subordinates to ensure quality of marketing data through data extraction, merging and cleansing; Also encourage to come up with compelling and engaging stories aligned to key themes for delivery of impactful campaigns
  • Achievement: Eliminated process issues within the team by onboarding and training 2 new subordinates to reduce backlog reporting/analysis within 45 days of starting employment
  • Thus, bringing in stabilization in process and quality of deliverables leading to 23% higher TAT

Lead, Business Analytics

Fidelity Investments
03.2019 - 01.2022
  • Identified a business opportunity within campaign world in a customer base of 18M
  • Optimized B2C Target audience list by building web-based application using Oracle, Python (Pandas, flask) and HTML, resulting in automation of 45% of manual effort
  • Reduced Marketing campaign specific expenses of $1.5M and improved the click-thru-rate
  • Worked with cross functional teams - Data Scientist, Engineers, SMEs and Consultants and multiple stakeholders
  • Devised effective communication strategy by predicting target customer segment using AI models
  • Empowered the Executive Leadership team with self-service dashboard to track the business specific SLAs and KPIs to ensure campaigns reach the right customers at right time
  • Work closely with key stakeholders in the US to effectively plan regular deliverables within Campaigns world
  • Created project plan and training for fresh grads and interns on delivering projects and Campaign Management business respectively

Investment Data Analytics Analyst

Fidelity Investments
08.2015 - 03.2019
  • Enabled self-service Tableau dashboards from multiple primary and secondary credit rating data sources to report live shares and credit rating data for Fidelity customers and key stakeholders across the USA
  • Identified, analysed and validated sensitive trading related KPIs and financial datasets from multiple data sources such as Amazon cloud, Bloomberg, SEC filings using R shiny and MS office tools, thus ensuring data quality and security for trading customers
  • Directly worked with consultants in Bloomberg to understand the validity of data from secondary data sources on the events of Corporate Actions and understand their authenticity

Data Analyst

Shellpoint Mortgage Services
03.2014 - 07.2015
  • Reported customer data of possible default customers using SSRS by integrating data from multiple data sources such as flat files using SQL coding
  • This enabled the customer service representatives to engage with the customer list

BI Analyst

Chen Medical Associates
02.2013 - 03.2014
  • Created analytical reports for medical operations related data, HEDIS, billing and other departmental data by writing complex SQL queries in MS SQL Server and MYSQL workbench for implementing business rules

Software Engineer

CSC
09.2008 - 07.2010
  • Created data analytical reports for medical operation, HEDIS, billing and other departments by writing complex SQL queries in MS SQL Server and MYSQL workbench for implementing business rules
  • Wrote VB Script based on client requirements and delivered quality deployable units and automating the installation process
  • Prepared Business Requirement Document for healthcare software

Education

Master’s -

Information Technology and Management
08.2010 - 12.2012

Bachelor of Computer Engineering - undefined

Anna University
08.2004 - 05.2008

Skills

Retail Analytics

Project Management

Strategic Planning

Stake holder Management

ML/AI

Data Viz using Python/ Tableau

Marketing – Campaign Management

Credit Rating

Healthcare

Asset Management

SAS - BASE SAS

SAS SQL

SAS MACROS

SAS Enterprise Guide

Python

R

SQL

Hadoop

Tableau

Data Analysis

Problem-Solving

Timeline

Associate Director, Retail Analytics

Standard Chartered Bank
02.2022 - 02.2024

Lead, Business Analytics

Fidelity Investments
03.2019 - 01.2022

Investment Data Analytics Analyst

Fidelity Investments
08.2015 - 03.2019

Data Analyst

Shellpoint Mortgage Services
03.2014 - 07.2015

BI Analyst

Chen Medical Associates
02.2013 - 03.2014

Master’s -

Information Technology and Management
08.2010 - 12.2012

Software Engineer

CSC
09.2008 - 07.2010

Bachelor of Computer Engineering - undefined

Anna University
08.2004 - 05.2008

Associate Vice President, Wealth Management-HK

Citi
2 2024 - Current

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