Anisha Saha

Accenture

05.2022 - Current

Analyzed Google Ads performance and other digital marketing metrics to identify key trends, measure campaign ROI, and recommend strategic budget optimizations.
Anticipated future reporting needs and proactively suggested scalable dashboard solutions, significantly improving long-term data accessibility and reporting efficiency.
Experienced in generating detailed performance reports and optimizing ad inventory across Google Ad Manager, AdSense, and AdMob.
Proficient in troubleshooting common issues within Google Ad Manager, including creative delivery problems, targeting discrepancies, and reporting anomalies, to ensure campaigns run smoothly, and revenue is maximized.
Identified and investigated instances of address fraud and suspicious business activities, implementing corrective actions to safeguard platform data. Monitored and moderated user-generated content, specifically focusing on the detection and removal of duplicate and spam reviews.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Strengthened communication skills through regular interactions with others.
Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Worked flexible hours across night, weekend, and holiday shifts.
Participated in team projects, demonstrating an ability to work collaboratively and effectively.

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