Ankit Verma
E-Commerce & Q-Commerce Specialist
New Delhi
Summary
Results-driven digital marketing professional with 4.5 years of experience in strategizing and optimizing campaigns across paid media and e-commerce platforms. Transforms marketing budgets into impactful outcomes through data analysis and innovative testing methodologies. Focused on driving measurable results and enhancing brand visibility in competitive markets, leveraging insights for continuous improvement and strategic growth.
Overview
2
2
Languages
4
4
years of professional experience
Work History
Senior Media Executive
VardhiinxPro Pvt. Ltd.
12.2024 - 06.2026
- Oversaw end-to-end paid media initiatives for a diverse brand portfolio, including Organic Tattva , Gamta-Organic Incense , Indiamart , and Vedic-City , across performance and e-commerce & Quick-Commerce platforms.
- Directed advertising campaigns on Meta Ads and various e-commerce sites in India , the UAE , and KSA . Oversaw initiatives for platforms, including Amazon , Flipkart, Noon, Blinkit , Swiggy, Bigbasket & Zepto
- Enhanced campaign effectiveness through strategic adjustments based on market analysis.
- Optimized keyword search term , inventory and location-level data, enhancing GMV and ROI.
- Leveraged Nova AI , Sellermate AI , Helium 10 , and DCluttr A I for AI-driven campaign analysis and performance monitoring.
- Performed keyword research to optimize targeting in campaigns. Analyzed campaign metrics to inform strategy adjustments, and improve outcomes.
- Streamlined reporting processes with AI-enhanced workflows incorporating Claude , Gemini , ChatGPT , and Perplexity+ , achieving a 50% reduction in manual reporting time.
- Executed Amazon SEO methods, focusing on PDP backend keyword optimization, title enhancement, and bullet point refinement to increase CTR and conversion rates.
- Drove monthly GMV growth of 8-10% through targeted paid ad strategies.
- Revamped underperforming GCC campaigns on Amazon UAE, reducing ACOS from 45% to 15%.
- Implemented dayparting and keyword restructuring strategies, resulting in lower ACOS across platforms: Blinkit reduced from 15–17% to 9–10%, Zepto from 23–25% to 13–15% , Swiggy Instamart from 25–30% to 13–15% , and Amazon India from 18–20% to 9–10%.
- Created media plans that aligned with client objectives and adhered to budget constraints.
Media Account Executive
(FoxyMoron) :Zoo Media Pvt. Ltd.
07.2022 - 11.2024
- Directed comprehensive media planning and purchasing strategies for a diverse portfolio of high-profile brands, including Organic Tattva , Manyavar & Mohey , AoSmith , DP World-ILT20 (International League T20) , Arrivae (home interior) , and Orion Choco-Pie .
- Charged with overseeing and administering online marketing campaigns on diverse biddable platforms, including Facebook , Amazon , Flipkart , Zepto , Blinkit , and BigBasket .
- Cultivated strategic relationships with vendors and publishers, negotiating premier media inventory and developing innovative platform strategies.
- Collaborated with internal creative strategy and operations teams to facilitate seamless campaign execution.
- Ensure strategic vision campaign and project KPIs align with client needs and effectively communicate to team
- Perform account check to evaluate account health and formulate recommendations for optimizing campaign performance in accordance with KPIs.
- Enhanced campaign performance through innovative account structure and bid strategy development, conducting research for marketing strategy adjustments, including keyword bids and campaign budgets, while managing optimization processes to achieve targeted outcomes.
Media Intern
(FoxyMoron) :Zoo Media Pvt. Ltd.
04.2022 - 06.2022
- Spearhead planning and executing social promotion campaigns for brands.
- Conducted keyword research to enhance the visibility and performance of Google search campaigns.
- Spearheaded planning and executing social promotion campaigns for brands.
- Focused on creating engaging photography, graphic designs, and video content for marketing projects.
Education
Bachelor of Arts - Political Science
Delhi University
New Delhi, India 04.2001 -
Digital Marketing - Digital Marketing
Indian Institute of Computer Science : IICS
Lajpat Nagar, New Delhi 04.2001 -
Skills
Marketplace Advertising
E-commerce advertising
Q-commerce advertising
Amazon SEO
Product listing optimization
Account management
Performance analysis
Ad Performance Tools
Social media advertising
Data & Automation
Advanced Excel skills
Timeline
Senior Media Executive
VardhiinxPro Pvt. Ltd.
12.2024 - 06.2026
Media Account Executive
(FoxyMoron) :Zoo Media Pvt. Ltd.
07.2022 - 11.2024
Media Intern
(FoxyMoron) :Zoo Media Pvt. Ltd.
04.2022 - 06.2022
Bachelor of Arts - Political Science
Delhi University
04.2001 -
Digital Marketing - Digital Marketing
Indian Institute of Computer Science : IICS
04.2001 -