Irfan Khan
Mumbai
Summary
Strategic E-Commerce & Marketplace Performance Marketing Manager with over 6 years of experience driving growth for leading consumer brands. Led multi-crore advertising budgets, optimized brand-level ROAS, and executed full-funnel media campaigns. Expertise in Amazon PPC, Brand Analytics, and Vendor Central PO management, with a focus on scalable PPC architectures and effective team mentorship.
Overview
1
1
Language
9
9
years of professional experience
Work History
Paid Media Manager
Django Marketing Pvt. Ltd.
Mumbai
07.2026 - Current
- Managing and optimizing 60L+ monthly advertising budgets, ensuring efficient allocation, ROAS improvement, and maximum return on investment.
- Driving month-on-month brand growth through performance marketing, marketplace optimization, campaign scaling, and continuous portfolio-level improvements.
- Leading monthly business planning and growth strategies, including budget planning, sales targets, campaign roadmaps, and performance optimization.
- Developed and executed quick commerce strategies across platforms like Blinkit, Zepto, and Swiggy Instamart, boosting brand visibility and sales.
- Conducting regular performance analysis and reporting, translating marketplace data into actionable insights for business and marketing decisions.
- Collaborating with internal teams and platform stakeholders to improve SOV, product discoverability, OSA, conversion, and overall marketplace performance.
- Monitoring daily sales trends, category movements, competitor activity, pricing, and market dynamics to identify opportunities and implement data-driven actions.
- Managed diverse FMCG and kitchenware portfolios across leading e-commerce and quick commerce platforms, enhancing sales and marketplace growth.
E-Commerce Ads Manager
Oziva (zywie Ventures Pvt. Ltd.)
Mumbai
08.2024 - 07.2026
- Omnichannel Marketplace Strategy: Spearhead multi-channel advertising and revenue strategies across Amazon, Flipkart, and Myntra, consistently hitting revenue milestones and brand-level ROAS benchmarks.
- Multi-Crore Budget Allocation: Manage and pace an advertising budget exceeding ₹1 Crore+ across key marketplaces, optimizing capital deployment across hero product lines to maximize top-line sales.
- PPC Optimization Frameworks: Deploy advanced performance tactics, including day-parting schedules, placement multipliers, and trend forecasting to minimize wasted ad spend and drive conversion.
- Mentored team of two professionals, overseeing backend account operations, campaign launches, and operational workflows to enhance team capabilities.
- Analyzed category search trends and competitor dynamics using Amazon Brand Analytics and Amazon PI to inform quarterly commercial planning.
- Coordinated with external marketing agencies to align creative assets and brand campaigns with marketplace revenue objectives.
- Executive Reporting & POR Tracking: Deliver weekly performance reporting frameworks to quantify ad impact on Purchase Order Rate (POR) and enterprise revenue expansion.
- Team Mentorship: Supervise and develop a team of two professionals, overseeing daily backend account operations, campaign launches, and operational workflows.
Senior Associate - E-Commerce Ad Sales
Think9 Consumer Pvt. Ltd.
Mumbai
03.2023 - 08.2024
- End-to-End Ad Execution: Managed full-lifecycle campaigns across Amazon, Flipkart, and Myntra, overseeing keyword segmentation, dynamic bid adjustments, and budget pacing.
- Streamlined Vendor Central operations by coordinating Purchase Order fulfillment, resolving operational issues, and optimizing inventory delivery schedules through direct liaison with Amazon Vendor Central.
- Executed full-lifecycle ad campaigns across Amazon, Flipkart, and Myntra, overseeing keyword segmentation, dynamic bid adjustments, and budget pacing to maximize campaign effectiveness.
- Led a team of 3 associates, delegating tasks and instituting SOPs to enhance account health and improve ad performance.
- Vendor Central Operations: Liaised directly via Amazon Vendor Central to streamline Purchase Order (PO) fulfillment, operational issue resolution, and inventory delivery schedules.
- Team Supervision: Provided day-to-day leadership and delegated tasks to a team of 3 associates, instituting SOPs to elevate account health, operational speed, and ad performance.
E-Commerce Specialist
Digimaze Marketing Pvt. Ltd.
Mumbai
12.2021 - 02.2023
- Marketplace Growth Roadmaps: Formulated and executed structured advertising campaigns and growth roadmaps for diverse client brands across Amazon and Flipkart ecosystems.
- Daily Campaign Analysis & Mining: Tracked performance daily and harvested keywords, applying negative matching and bid adjustments to enhance ad effectiveness.
- Daily Campaign Analysis & Mining: Executed daily performance tracking and keyword harvesting, applying negative matching and bid adjustments to maximize ad efficiency.
- Catalog & ASIN Auditing: Conducted SKU-level audits analyzing organic ASIN rankings, reviews, ratings, and buy-box share to improve inventory performance.
- Listing Optimization: Optimized product detail pages with keyword-targeted titles, feature bullet points, and enhanced A+ Content to increase discoverability and conversion.
E-Commerce Executive
Bellegirl Lifestyle Pvt. Ltd.
Mumbai
05.2017 - 08.2021
- Managed product catalogs, new listings, and inventory synchronization across Amazon, Flipkart, Snapdeal, and Paytm to ensure accurate representation and availability.
- Multi-Channel Catalog Management: Maintained product catalogs, new listings, and inventory synchronization across Amazon, Flipkart, Snapdeal, and Paytm.
- Content & A+ Enhancements: Created and published product descriptions, listing assets, and A+ Content enhancements to elevate consumer trust and page conversion.
- Monitored live marketplace promotional campaigns, deals, and flash events to evaluate sales performance and stock turnover.
- Resolved customer escalations and reviews proactively to uphold seller feedback ratings and account health standards.
Education
Bachelor of Mass Media (BMM) -
Mumbai University
Mumbai, MaharashtraHigher Secondary Certificate (HSC) -
Maharashtra State Board
Mumbai, MaharashtraSkills
- Amazon Ads
- Flipkart Ads
- Myntra Marketing Services
- Marketplace Advertising
- PPC Optimization
- ROAS Optimization
- A/B Testing
- Amazon Brand Analytics
- Amazon PI
- Vendor Central
- Seller Central
- ASIN Keyword Indexing
- Conversion rate optimization
- Growth
Key Methodologies Attributes
- Full-Funnel Marketplace Marketing
- Target ROAS & ACOS Control
- Cross-Functional Team Mentorship
- High-Budget Account Management
- Amazon Vendor & Seller Central Operations
- Data-Driven Commercial Acumen
- External Agency Governance
- Enterprise Reporting & POR Tracking
Brands Portfolio Managed
- Full-Funnel Marketplace Marketing
- Target ROAS & ACOS Control
- Cross-Functional Team Mentorship
- High-Budget Account Management
- Amazon Vendor & Seller Central Operations
- Data-Driven Commercial Acumen
- External Agency Governance
- Enterprise Reporting & POR Tracking
Core Competencies
- Full-Funnel Marketplace Marketing
- Target ROAS & ACOS Control
- Cross-Functional Team Mentorship
- High-Budget Account Management
- Amazon Vendor & Seller Central Operations
- Data-Driven Commercial Acumen
- External Agency Governance
- Enterprise Reporting & POR Tracking
Languages
English
Advanced
C1
Timeline
Paid Media Manager
Django Marketing Pvt. Ltd.
07.2026 - Current
E-Commerce Ads Manager
Oziva (zywie Ventures Pvt. Ltd.)
08.2024 - 07.2026
Senior Associate - E-Commerce Ad Sales
Think9 Consumer Pvt. Ltd.
03.2023 - 08.2024
E-Commerce Specialist
Digimaze Marketing Pvt. Ltd.
12.2021 - 02.2023
E-Commerce Executive
Bellegirl Lifestyle Pvt. Ltd.
05.2017 - 08.2021
Bachelor of Mass Media (BMM) -
Mumbai University
Higher Secondary Certificate (HSC) -
Maharashtra State Board