Ankita Chauhan

• Awarded multiple times for outstanding performance in delivering pivotal email marketing strategies.
• Expertly managed high-stakes leadership communication campaigns, achieving on-schedule delivery and full compliance with established guidelines.
• Drove campaign success by leveraging automation tools, executing A/B tests, optimizing subject lines, and improving timing for maximum engagement.
• Esteemed for expertise in reporting, ensuring data quality, and crafting dashboards, supporting analytical decision processes.

• Designing and executing automated lead nurture programs, trigger-based campaigns, tax-related campaigns, and AMRS campaigns for ongoing business requirements.
• Acting as SME (Subject Matter Expert) for campaign execution and automation-related queries, providing guidance and best practices to team members.
• Owning end-to-end automated campaign workflows, including entry criteria, triggers, dependencies, testing, and deployment.
• Performing troubleshooting of automated campaigns, identifying root causes for trigger failures, audience issues, data mismatches, and delivery errors.
• Supporting issue resolution through JIRA, creating and maintaining JIRA dashboards for tracking campaign health and operational metrics.
• Handling campaign requests, incidents, and changes via ServiceNow, ensuring SLA adherence and smooth operations.
• Reviewing campaigns for quality, compliance, and accuracy, and providing sign-offs as part of SME responsibilities.

• Email Marketing & Automation: Eloqua, Salesforce Email Marketing, Mailchimp
• Automation & Campaign Types: Lead Nurture Programs, Trigger-Based Campaigns, AMRS Campaigns, Tax & Compliance Campaigns
• Testing & Optimization: A/B Testing, Subject Line Optimization, Motiva Standard Time Optimization
• Reporting & Analytics: Campaign Performance Reports, Dashboards, Open Rate & CTR Analysis
• Tools & Platforms: JIRA, ServiceNow
• Data Management: Audience Segmentation, Data Standardization, List Hygiene, Compliance (CAN-SPAM)
• Worked closely with cross-functional teams including marketing, operations, QA, and technical support for smooth campaign execution.
• Acted as SME, supporting team members with campaign automation, troubleshooting, and best practices.
• Coordinated with stakeholders to understand requirements, resolve issues, and ensure timely and accurate campaign delivery.
• Provided campaign reviews, feedback, and quality checks, ensuring compliance and performance standards.
• Supported knowledge sharing and process improvement initiatives to enhance team efficiency.

I hereby declare that the information provided above is true and correct to the best of my knowledge and belief.

Ankita Chauhan