ANKITA JAIN

• Led end-to-end execution of multi-channel marketing campaigns, increasing qualified leads by 40% and revenue by 25%.
• Developed and implemented data-driven marketing strategies, improving overall campaign ROI by 20%.
• Managed annual marketing budget of ₹18 crores, optimizing spend across paid media, influencer marketing, offline channels to maximize campaign impact.
• Directed digital marketing initiatives (Google Ads, social media, SEO), resulting in 50% growth in website traffic.
• Spearheaded brand positioning and messaging strategies that enhanced customer engagement by 35%.
• Collaborated with sales teams to align marketing campaigns with revenue goals, improving conversion rates by 20%.
• Conducted market research and competitor analysis to identify new growth opportunities.

Key Achievements

• Successfully launched 10+ high-impact campaigns.
• Reduced customer acquisition cost (CAC) by 20% through targeted performance marketing.
• Increased social media following and engagement by 3x within 12 months Implemented marketing automation tools, reducing manual effort by 30%.

• Executed projects in branding, content creation, and social media marketing to strengthen brand presence.
• Improved distribution network of Amul through retail strategies, enhancing brand visibility and awareness.
• Supported teams in planning, developing, and executing effective marketing initiatives.
• Perform competitive market analysis to identify area of opportunity.
• Assist management with the preparation of campaigns and reports.
• Handle inbound request from distributors, vendors & customers.