Ankita Singh
Pune
Summary
One of the pioneer team members for Turtle Wax Car Care India Pvt. Ltd, responsible for establishing various sales channel and brand strategy playing a pivotal role in establishing the brand in car care space, currently leading the Modern Trade Business in India for Turtle Wax. Seasoned Sales Professional accountable for channel P&L, sales strategy, salesforce management, and trade marketing. Skilled in product management & product strategy, benchmarking, market mapping, customer acquisition and network expansion. Proficient in building channel strategy, identifying potential market and space for product placement in line with customer needs. Prior experience with Tata Motors and Castrol India focused on dealer management, distribution, B2C and B2B sales, key account management, business development, and trade marketing.
Overview
11
11
years of professional experience
Work History
Deputy General Manager- Modern Trade
Turtle Wax Car Care India Pvt Ltd
04.2024 - Current
- Responsible for brand introduction & brand strategy in the modern trade channel in India, Developed and implemented strategies to improve operational efficiency and customer satisfaction.
- On-boarded RRL and Spencer’s Retail as National Key Accounts and negotiated the Terms of Trade.
- Scaled it up from 5 stores in Jan 2022 to a current distribution to 3000+ stores PAN India delivering a revenue from 0 to 1M USD within 2 years
- Led the salesforce growth from 5 members to 110+ frontline salesforce, directly supervised team of 3 RKAM’s and built the overall channel marketing strategy managing the P&L
- Have maintained 2X revenue growth for the last 4 years considering a new brand entry in Indian consumer market.
- Organized and monitored workflow of daily operations to ensure smooth functioning of the organization.
- Analyzed financial data to identify potential opportunities for cost savings or revenue generation.
- Conducted market analysis to develop plans for new product launches and promotional campaigns.
- Coordinated with external vendors to obtain materials at competitive prices while meeting quality requirements.
- Managed projects from inception through completion while ensuring alignment with corporate objectives.
- Provided leadership support in developing business plans, budgeting, forecasting, marketing activities.
Regional Sales Manager – Western Region
Turtle Wax Car Care India Pvt Ltd
11.2019 - 03.2022
- As the Regional Sales Manager, developed the brand's distribution channel and network across Western Region
- Successfully hired and retained a frontline salesforce for the states of Maharashtra, Gujrat, MP & C.G
- Laid the foundation for distribution in Western Region for brand adding an annual revenue of 1.6 Cr in first year and 2.6 Cr in second year while simultaneously building the modern retail vertical.
Senior Manager
Tata Motors
08.2015 - 10.2019
- Achieved highest growth in ILCV Buses in the year 2017
- Led the Best CV Passenger Team of the year 2017
- Contributed to the highest market share growth in CV Passenger segment
- Successfully proposed, scripted, and directed the content video for Winger Vans as Project Lead for the official YouTube channel of TML
- Awarded highest CV Passenger sales growth to dealerships for two consecutive years, 2016 and 2017
- Recognized as a Rising Star and awarded in Q3 2016
Territory Manager/ Key Account Manager- B2B HD Sales
Castrol India Limited
12.2012 - 08.2015
- Achieved highest growth in HD Business PAN India in the year 2013-14
- Managed territory distributor awarded Best HDSSD distributor for the year 2014-15 for achieving the highest sales growth
- Received Castrol Star Award in the year 2014 for exceptional performance
- Recorded video testimonials in Asia's largest coal mines from one of India's biggest fleet owners in mining and construction.
Education
MBA -Wx (Working Executive) -
Narsee Monjee Institute for Management Studies
10.2020
Bachelor of Technology (Chemical Engineering) -
UIET, CSJM University, Kanpur
07.2012
XII Std (CBSE) -
The Aditya Birla Public School, Renukoot
06.2007
Class X (CBSE) -
The Aditya Birla Public School, Renukoot
06.2005
Skills
- Excellent Interpersonal, communication & negotiations skills
- Strong leadership and team management abilities
- Strategic thinking and problem-solving abilities
- Proven track record in driving sales growth
- Sales Management is a the core competency with relevant exposure in key account management, B2B sales & B2C Sales
- Strong in Market Research & Analytical skills
- Self-Starter
Highlight
Dynamic, result-driven articulate sales professional with 12+ years of sales and marketing experience in automotive industry with consistent performance and achievements demonstrated through salesforce management, key accounts management, channel strategy.
Disclaimer
I hereby declare that all the information given here is correct and true to the best of my knowledge.
Timeline
Deputy General Manager- Modern Trade
Turtle Wax Car Care India Pvt Ltd
04.2024 - Current
Regional Sales Manager – Western Region
Turtle Wax Car Care India Pvt Ltd
11.2019 - 03.2022
Senior Manager
Tata Motors
08.2015 - 10.2019
Territory Manager/ Key Account Manager- B2B HD Sales
Castrol India Limited
12.2012 - 08.2015
MBA -Wx (Working Executive) -
Narsee Monjee Institute for Management Studies
Bachelor of Technology (Chemical Engineering) -
UIET, CSJM University, Kanpur
XII Std (CBSE) -
The Aditya Birla Public School, Renukoot
Class X (CBSE) -
The Aditya Birla Public School, Renukoot
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