Ankur Tiwari
Noida
Summary
Performance Marketing Specialist with nearly 2 years of experience driving revenue growth through analytical methodologies. Achieved 3x Return on Ad Spend (ROAS) by implementing targeted digital marketing strategies across SEO, PPC, social media, and email platforms. Focused on enhancing campaign effectiveness, managing cross-functional teams, and developing innovative marketing initiatives to elevate brand recognition and engage consumers.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sr. Digital Marketing Executive
Dreams Travel and Tours
Noida
10.2025 - Current
- Developed engaging content for social media platforms to significantly boost brand visibility.
- Managed online advertising campaigns across multiple channels to effectively expand audience reach.
- Executed paid search campaigns on platforms such as Google Adwords and Meta Ads.
- Managed and optimized PPC campaigns across various platforms, including Google AdWords and Bing, to maximize ROI.
- Developed and implemented multi-channel digital marketing strategies.
- Analyzed website traffic data to inform digital marketing strategies and optimize performance.
- Managed AI SEO activities including keyword research, link building and content optimization and rankable in Chatgpt.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Oversaw social media and digital marketing strategy to enhance brand exposure and drive audience engagement.
- Collaborated with the design team to create visually appealing promotional materials.
- Analyzed customer feedback from various sources to improve user experience.
- Led crisis management efforts for online reputation issues, implementing strategies to mitigate negative impacts on the brand.
Sr. Digital Marketing
unvi
noida
08.2025 - 10.2025
- Assessed customer needs swiftly to enhance service delivery and satisfaction.
- Conducted testing of software and systems to ensure quality and reliability.
- Collaborated with team members to improve workplace productivity and morale.
- Executed daily tasks with precision and timeliness to support overall operations.
Digital Marketing Specialist
Deck Mount
03.2024 - 01.2025
- Spearheading paid search campaigns across platforms including Google Ads and Meta Ads, optimizing performance for maximum ROI.
- Monitoring and analyzing campaign performance using Google Analytics and other tools, providing actionable insights and recommendations for strategy adjustments.
- Crafted engaging content for websites, social media, email campaigns, and other digital channels, enhancing user engagement and driving conversions.
- Designed and developed promotional materials for websites, emails, newsletters, and other digital channels, ensuring brand messaging consistency and visual appeal.
- Collaborating with Design Teams to create visually compelling graphics for websites and social media, enhancing brand visibility and user experience.
- Conducted in-depth market research to identify industry trends and insights, leveraging data to refine and inform targeted marketing strategies.
- Led marketing communication efforts, overseeing vendor management, and ensuring brand consistency across all channels.
Marketing Executive
WOW Summit
05.2023 - 10.2023
- Generated new leads through direct mailers, cold calling, and email outreach, expanding the customer base and driving sales growth.
- Conducted comprehensive market research to uncover consumer trends and preferences, providing valuable insights for strategic planning.
- Analyzed customer feedback to pinpoint product and service improvement areas, enhancing overall customer satisfaction.
- Updated and managed customer database to facilitate seamless communication and effective follow-up.
Digital Marketing Executive
Cloud Odyssey
07.2022 - 01.2023
- Led multi-channel digital marketing campaigns, optimized tactics for maximum reach; managed SEO activities, including keyword research, link building, and content optimization, to improve search engine rankings and drive organic traffic.
- Developed content for websites, social media, email campaigns, and digital channels, enhancing audience engagement and increasing brand awareness.
- Contributed to conceptualization and execution of online advertising campaigns, generating leads and boosting brand visibility.
- Collaborated with design teams to create graphics for digital platforms, improving overall visual appeal.
Education
MBA - Marketing
Amity University
Noida03-2026
B.Com. -
The Bhawanipur Education Society College
01-2021
Skills
- Performance Marketing
- AI SEO Optimization
- PPC Campaign Management
- Social Media Marketing
- Email automation
- Marketing Analytics
- Google Analytics
- Market analysis
- Brand strategy
- Conversion optimization
- Landing page design
- Multichannel marketing
Certification
- Full Stack Digital Marketing Course, NIIT, 11/01/21 - 07/31/22
- Social Media Marketing, Hub Spot Academy, 05/01/22
- Inbound Marketing, Hubspot Academy, 06/01/22
- Google Ads Certification
Personal Information
Date of Birth: 07/21/99
Languages
- Hindi
- Bengali
- English
- Hindi
- Bengali
Timeline
Sr. Digital Marketing Executive
Dreams Travel and Tours
10.2025 - Current
Sr. Digital Marketing
unvi
08.2025 - 10.2025
Digital Marketing Specialist
Deck Mount
03.2024 - 01.2025
Marketing Executive
WOW Summit
05.2023 - 10.2023
Digital Marketing Executive
Cloud Odyssey
07.2022 - 01.2023
MBA - Marketing
Amity University
B.Com. -
The Bhawanipur Education Society College