ANMOL SAXENA
Karawal Nagar, North East Delhi
Summary
Senior marketing and BTL professional with 8 years of experience in managing on-ground marketing and brand activations across India. Proven expertise in BTL campaigns, POSM deployment, vendor management, and retail activations. Successfully executed large-scale campaigns that significantly enhanced lead conversion and drove business growth.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Assistant Marketing Manager - BTL
Halonix
Delhi, India
05.2026 - Current
- Managing Pan-India BTL marketing activities and POSM requirements across different cities and regions.
- Managing multiple BTL requirements and ensuring materials are delivered on time and as per brand guidelines.
- Facilitated collaboration among Sales, Marketing, Warehouse, Finance, Vendors and Depots for effective execution of BTL activities.
- Coordinated local vendors for printing, fabrication, branding, manpower and logistics to support timely BTL campaigns.
- Negotiating with vendors to get better rates and cost-effective solutions.
- Supporting cost optimisation by comparing vendor rates, logistics costs and execution requirements.
- Handling urgent field requirements and solving vendor, logistics and material-related issues.
- Managing POSM inventory and tracking stock availability to avoid shortages.
- Managing the movement of marketing materials from warehouse to different depots and locations.
- Planning and coordinating last-mile logistics for timely delivery of POSM materials.
- Ensuring proper packing and handling of marketing materials to reduce transit damage.
- Tracking material requirements, dispatches, deliveries and deployment across different locations.
- Preparing Dispatch vs. Deployment reports using Excel and SAP.
- Planning material requirements in advance for seasonal campaigns and upcoming marketing activities.
- Cultivated strong relationships with vendors and internal stakeholders to ensure seamless BTL execution.
- Handling SAP activities related to marketing materials, stock and dispatch.
Senior Business Development Manager – BTL
NoBrokerHood
Delhi, India
02.2026 - 04.2026
- Executed branding and sampling activities, including lift branding, gate branding, canopy activities, flea markets, and door-to-door sampling, to enhance local visibility.
- Planned and managed BTL marketing activities in residential societies and RWAs.
- Managed a team of 4–5 Business Executives and guided them in daily field activities.
- Planned and managed campaign logistics and on-ground execution within timelines.
- Obtained necessary permissions from RWA and society management to facilitate effective marketing activities.
- Conducted negotiations with society members and local vendors to establish favourable terms for marketing efforts.
- Oversaw relationships with local vendors, coordinating services for printing, manpower, branding, and logistics.
- Worked with Marketing, Sales and Finance teams for smooth campaign execution.
- Maintained vendor and RWA relationships, addressing field-level issues and escalations to ensure seamless campaign execution.
- Created Excel reports and campaign dashboards to monitor activities, expenses, and results, facilitating data-driven decision-making.
- Managed multiple activities at the same time and ensured work was completed on time.
- Cultivated positive relationships with RWA members and society managers to enhance communication and cooperation.
Sr. Marketing Executive -BTL Activation & Branding
ACT Fibernet
01.2023 - 01.2026
- Plan and execute BTL activations, society events, and retail marketing campaigns to drive lead generation and brand visibility
- Generate leads through activations, retail partners, and local events
- Managed promoters and on-ground manpower, enhancing lead conversion and customer engagement effectiveness
- Ensure deployment of all BTL elements and POSM across branches and societies
- Conduct regular branch-wise POSM audits and visibility checks
- Onboarded and coordinated with vendors for seamless project integration, ensuring timely execution and effective negotiations
- Coordinate PR and PO processes to ensure timely procurement and financial accuracy in coordination with finance and procurement teams
- Maintained and tracked MIS reports, including competition tracker and BTL updates, to inform strategic decisions
- Interact with customers for campaign feedback, competitor analysis, and churn understanding
- Support customer testimonials and advocacy initiatives
- Ensure on-time execution of campaigns as per brand guidelines
- Attend internal training and complete all assigned modules on time
Sr. Marketing Executive -BTL Activation & Branding
EaseMyTrip
09.2018 - 11.2022
- Planned and executed large-scale, PAN-India BTL campaigns and brand activations.
- Identified and pursued new activation avenues and on-ground visibility opportunities to expand brand reach.
- Trained and managed freelancers, promoters, and ground-level manpower across multiple cities to enhance campaign effectiveness.
- Coordinated with internal teams and third-party partners for smooth campaign rollouts.
- Managed logistics, campaign collaterals, stalls, branding materials, and giveaways.
- Negotiated with vendors to optimise cost, quality, and execution timelines.
- Played a hands-on role in the successful execution of ongoing and new campaigns.
- Built, expanded, and strengthened vendor and partner networks.
- Monitored marketing trends to maintain consistent brand presence and adapt strategies accordingly.
- Supported digital marketing campaigns and tracked website traffic performance.
- Coordinated webinars, webcasts, and online promotional activities.
- Supported social media initiatives to improve engagement KPIs.
Education
Master of Business Administration - (Human resource management & Marketing management)
SWAMI VIVEKANAND SUBHARTI UNIVERSITY
Meerut, UP2026
Bachelor of Arts - Political Science
School Of Open Learning, University of Delhi
DELHI10-2018
Senior Secondary Examination - Science stream
National Institutes of Open Schooling
DELHI08-2014
Secondary School Examination - Mathematics And Computer Science
Central Board of Secondary Education
Delhi05-2011
Skills
- BTL marketing
- Lead Generation & Conversion
- Campaign execution
- Retail, Society & Event Activations
- POSM management
- Vendor Management & Negotiation
- Promoter & Manpower Management
- Market & Competition Analysis
- Customer feedback analysis
- MIS, Reporting & Trackers
- PR/PO Process Coordination
- Budget control
- Digital marketing basics
Certification
- Brand Management – Coursera | 2024
Aligning Business, Brand and Behaviour | Credential ID: PLRTVWLKBYS5 - Luxury Brand Management – Great Learning | 2023
Brand Management & Luxury Brand Marketing. - Digital Marketing Certificate – DigiPerform | 2022
Google Ads, SEO, YouTube Marketing, Facebook Ads, Instagram, E-commerce SEO, WordPress. - Domestic Data Entry Operator – National Skill Development Corporation | 2018
Microsoft Office, Word, Excel, Pivot Tables, PowerPoint, Online Data Entry & Basic Computer Skills.
Timeline
Assistant Marketing Manager - BTL
Halonix
05.2026 - Current
Senior Business Development Manager – BTL
NoBrokerHood
02.2026 - 04.2026
Sr. Marketing Executive -BTL Activation & Branding
ACT Fibernet
01.2023 - 01.2026
Sr. Marketing Executive -BTL Activation & Branding
EaseMyTrip
09.2018 - 11.2022
Master of Business Administration - (Human resource management & Marketing management)
SWAMI VIVEKANAND SUBHARTI UNIVERSITY
Bachelor of Arts - Political Science
School Of Open Learning, University of Delhi
Senior Secondary Examination - Science stream
National Institutes of Open Schooling
Secondary School Examination - Mathematics And Computer Science
Central Board of Secondary Education