ANSHUL BAGGA
Mumbai
Summary
Digital Marketing Specialist with 4+ years of experience in SEO, website management, and content-driven growth. Currently leading end-to-end SEO and website operations at Percipere, improving average keyword rankings from 43.5 to 15.8 and driving consistent organic visibility and lead generation.
Experienced in keyword research, on-page optimisation, and WordPress management, with a strong focus on aligning content with search intent. Familiar with emerging AI-driven search trends (AEO/GEO) and continuously building expertise in this space.
Looking to grow into an SEO-focused role with greater ownership of strategy and organic growth.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
Percipere
Mumbai, India
10.2024 - Current
- Led end-to-end SEO execution, improving average keyword ranking from 43.5 to 15.8, along with strong improvement in UK market rankings (37 to 19.6)
- Generated 3–4 organic leads per month, 1 SQL Per month through SEO-driven traffic and optimisation of service pages
- Conducted keyword research, clustering, and intent mapping to align content with high-value search queries
- Worked closely with content teams to optimise service pages and blogs, improving on-page elements such as meta tags, headings, and internal linking
- Managed complete website operations (WordPress), including creation of new pages, bug fixes, integrations, and performance optimisation
- Played a key role in website revamp and relaunch (Dec 2025), ensuring SEO continuity, redirects, and post-launch stability
- Implemented Microsoft Clarity to analyse user behaviour (heatmaps and session recordings) and support UX improvements and generating more MQL's
- Monitored performance using Google Search Console and GA4, tracking rankings, impressions, and traffic trends
- Managed LinkedIn execution across multiple pages, ensuring consistent posting through a structured content calendar
- Coordinated with cross-functional teams (content, developers, stakeholders) to ensure timely execution of digital initiatives
- Worked on aligning content and SEO efforts with emerging AI-driven search trends (AEO/GEO concepts)
Marketing Manager
Hydro Dyne Industries
Mumbai, India
05.2023 - 10.2024
- Developed and executed digital marketing strategies, resulting in 30% increased brand awareness and 25% boost in lead generation.
- Achieved 25% open rate and 12% click-through rate in targeted email campaigns, surpassing industry benchmarks by 10%.
- Managed LinkedIn ads, driving 40% increase in engagement and 20% rise in qualified leads.
- Overhauled website for SEO, increasing organic traffic by 50% and organic lead generation by 15%.
- Utilized SEM/Google Adwords to increase website conversions by 35% and decrease cost per acquisition by 20%.
- Implemented content marketing, resulting in 20% increased website engagement and 10% growth in organic leads.
- Leveraged social media for 25% increase in referrals and conducted webinars, increasing attendance by 30% and qualified leads by 15%.
- Conducted market research to expand international distribution channels by 20%.
- Conducting Customer Feedbacks on a regular basis and reducing the churn rate by 15%
- Developed SOPs for marketing and customer service, improving processes and increasing customer retention by 15%.
- Collaborated with sales and product teams to align marketing efforts, contributing to 25% revenue increase.
Business Development Manager
Software at Work
Mumbai, India
10.2022 - 05.2023
- Led Setlment's (OCR Software) business development, achieving 1cr revenue in 8 months, surpassing targets by 20%.
- Expanded client base by 30% and market penetration by 25% through cultivating relationships with 15 new clients.
- Managed social media ads, increasing engagement by 50% and lead generation by 20%.
- Executed email marketing with a 30% open rate and 15% click-through rate, outperforming industry standards.
- Collaborated on marketing strategies, elevating brand awareness by 40% within 6 months.
- Presented product demos to over 50 potential clients, achieving a 70% conversion rate.
- Provided exceptional customer support, maintaining a 90% satisfaction rate.
- Contributed to product development, integrating client feedback for a 25% enhancement in usability.
- Consistently surpassed quarterly sales targets by 30%, driving company revenue growth.
Business Development Officer
Mastersoft ERP Solution's
Mumbai, India
01.2020 - 10.2022
- Achieved 2cr+ target in 2 financial years through tailored sales strategies for each region.
- Generated 80 lacs revenue from new markets through strategic operations.
- Increased lead generation and acquisition by 25% in Punjab and Gujarat.
- Conducted comprehensive market analysis, expanding into new markets and acquiring premium clients in Punjab, Gujarat, and Rajasthan.
- Planned and executed marketing campaigns, boosting brand recognition by 18%-20% in Rajasthan, Gujarat, and Punjab.
- Managed after-sales service for 50-80 clients, ensuring successful software implementation and obtaining 10+ customer testimonials.
- Conducted regular competitive analysis, generating 50 lacs+ revenue by understanding competitors' clientele and creating effective strategies.
Education
Diploma - Digital Marketing
MICA - Upgrad
India08-2023
Post Graduation - Marketing
Mumbai University, Lala Lajpatrai Institute of Management
India04-2020
Graduation - BMS
Mumbai University, Mithibai College of Commerce and Economics
India04-2018
Boards - Commerce
Mumbai University, Narsee Monji College
Mumbai04-2015
Skills
- Keyword Research & Search Intent Mapping
- On-Page SEO (Meta Tags, Internal Linking, Content Optimisation)
- Technical SEO (Redirects, URL& Page Structure)
- WordPress Website Management
- Google Search Console & GA4
- Microsoft Clarity (User Behaviour Tracking)
- Ubersuggest & Basic SEO Tools
- SEO-driven Lead Generation & AI Tool Otterly basic knowledge
- LinkedIn Page Management
- Cross-functional Coordination & Stakeholder Management
LANGUAGES
English
Hindi
Marathi
Punjabi
Interests
Cricket, Travelling, Current Affairs
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Specialist
Percipere
10.2024 - Current
Marketing Manager
Hydro Dyne Industries
05.2023 - 10.2024
Business Development Manager
Software at Work
10.2022 - 05.2023
Business Development Officer
Mastersoft ERP Solution's
01.2020 - 10.2022
Post Graduation - Marketing
Mumbai University, Lala Lajpatrai Institute of Management
Graduation - BMS
Mumbai University, Mithibai College of Commerce and Economics
Boards - Commerce
Mumbai University, Narsee Monji College
Diploma - Digital Marketing
MICA - Upgrad