Anshul Kumar
City/State Manager
Jalandhar,PB
Summary
Results-oriented manager with 8+ years in leadership and operations. Currently serving as State Manager, overseeing 5 stores, and excelling in store operations, P&L management, recruitment, and visual merchandising. Expertise in driving team collaboration and strategic planning to achieve sustainable business growth.
Overview
8
8
years of professional experience
Work History
State Manager
Reebok (Aditya Birla Group)
02.2024 - Current
- Oversee operations of 5 stores annual business.
- Execute strategic plans enhancing store development and profitability.
- Lead team to achieve targets and LFL growth through training and performance tracking.
- Ensure operational compliance, safety measures, and excellent customer experience.
- Consistently recognized for excellence: 5/5 rating in annual appraisal, top in the zone.
- Recognized as a potential L4 candidate for Area Manager promotion.
- 1. Sales & Business Performance
- Drive sales targets and LFL (Like-for-Like) growth across all stores in the assigned area.
- Generated 14% L2L growth in the designated territory with efficient execution.
- Executions-
- Weekly Store Review
- Monthly Product Training on Shoes, which helps Retail stores to increase the FW contribution by 15%
- Monthly store Visit and ensure that PSOP score is above 90% (Shows how efficiently the store works)
- Run Monthly Target achievement competition between Retail stores (Result Oct, Nov, and Dec, the winning store achieved 125% of its target)
- Forecast monthly/quarterly sales and align strategies to achieve targets.
- 2. Store Operations Management
- Ensure smooth day-to-day operations of all stores under the region.
- Maintain compliance with PSOPs for brand standards. (PSOP score should be above 90% Shows how efficiently the store works.)
- 3. Team Management & Development
- Recruit, train, and mentor Store Managers and their teams. (How, What, and when to Implement, Execution of offers)
- Productive feedback and strong follow-ups with store managers on Challenges and their solutions, to make them autonomous.
- Set clear performance KPIs for team members and provide regular feedback.
- Develop succession plans and identify potential talent for future leadership roles.
- Team Development- One Cluster VM has been promoted from store Manager, and one Store Manager has been promoted from senior sales associate under my leadership.
- 4. Customer Experience
- Ensure exceptional customer service across all stores.
- Implement initiatives to improve MH (Mission Happiness Score) or customer satisfaction.
- 5. Inventory & Stock Management
- Ensure the right stock availability at the right time for each store.
- Oversee inventory control, stock replenishment, and shrinkage management.
- Monitor sell-through and work on strategies for slow-moving inventory.
- 7. Marketing & Promotions
- Coordinate local marketing activities to drive footfall.
- D2D vouchers (Twice in a year), Store Anniversary celebration (Once in a year) to retain old and to gain new customers.
- Ensure proper implementation of brand campaigns and offers.
- 8. Compliance & Safety
- Ensure compliance with legal, safety, and security norms.
- Implement fire safety and operational safety protocols in all stores. (Conducted once a year)
- 9. Reporting & Analysis
- Submit weekly/monthly business reports to the Regional Manager or HO.
- Analyse Weekly and Monthly Business with Store Managers by comparing week-on-week Growth/Degrowth, KPIs achievements, competition Analysis, and category contributions.
- Analyse sales trends, customer insights, and competitor performance to improve strategy.
Store Manager
Hamleys India (Reliance Brands Ltd)
11.2021 - 02.2024
- Delivered sales growth by meeting/exceeding KPIs through inventory and team management.
- Trained team on new launches (SS & AW seasons) to boost upselling and cross-selling.
- Ensured optimal commercial operations (stock availability, display, financial ratios).
- Conducted weekly training, developed new supervisors, and maintained safety protocols.
Department Manager & Visual Merchandiser
Decathlon Sports India Pvt Ltd
05.2020 - 10.2021
- Enhanced store layout and merchandising to maximize sales impact.
- Managed inventory, stock reliability, and shrinkage control through analytics.
- Conducted regular feedback sessions and team development programs.
OSL / Zonal Product Trainer / Store Business Analyst
Decathlon Sports India Pvt Ltd
07.2019 - 10.2021
- Trained 200+ teammates on product knowledge and sales techniques (SS & AW seasons).
- Created a unified commercial policy for multiple departments.
- Supported commercial planning and provided data-driven follow-ups to boost accuracy.
Omni Sports Leader
Decathlon Sports India Pvt Ltd
12.2018 - 07.2019
- Achieved department sales targets through effective application of commercial policies.
- Coordinated layout, visual merchandising, and event networking to enhance brand presence.
- Guided customers to appropriate products based on their needs, fostering satisfaction.
Education
MBA - Pursuing
NMIMS University
Bachelor's in Technology - undefined
Himachal Pradesh University
ShimlaIntermediate & High School - undefined
Hillock Model School
Mandi, IndiaSkills
Sales Strategy
P&L management
Budget Management
Inventory Management
Regulatory Compliance
Team leadership
Training & Development
Analytical skills
Organizational planning
Microsoft Office
Customer Service Excellence
Accomplishments
1. North Zone Product trainer for Mountain sports ( Extra responsibility in Decathlon)
2. Won Hamleys primer league ( Sale event in Dec) ,Highest sale achieved PAN india under 20 Lakh store ( In Reliance Hamleys )
3 . Highest Birthday sale achieved PAN india in reebok
4. Super perform annual rating (2024-2025) in Reebok .
Timeline
State Manager
Reebok (Aditya Birla Group)
02.2024 - Current
Store Manager
Hamleys India (Reliance Brands Ltd)
11.2021 - 02.2024
Department Manager & Visual Merchandiser
Decathlon Sports India Pvt Ltd
05.2020 - 10.2021
OSL / Zonal Product Trainer / Store Business Analyst
Decathlon Sports India Pvt Ltd
07.2019 - 10.2021
Omni Sports Leader
Decathlon Sports India Pvt Ltd
12.2018 - 07.2019
Intermediate & High School - undefined
Hillock Model School
Bachelor's in Technology - undefined
Himachal Pradesh University
MBA - Pursuing
NMIMS University