SQL
Anshuman Setu
Lead GTM Operations At Titan And Flock (Directi)
Bangalore,Karnataka
Summary
Results-Oriented Analytics Specialist proficient in developing creative ways to track marketing campaigns, collaborate with product and sales team to develop diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
5
5
Certificates
Work History
Lead GTM Operations
Directi
Bangalore, India
07.2021 - Current
- Collaborated with product and marketing team to effectively set various Lifecycle stages to create nurture campaigns aimed to improve product usage and sales conversion
- Currently own entire transactions data and partner payout structure
- Independently worked on validating and recommending improvements for internal API transactions data and partner billing system
- Collected Industry specific data using website scrapping techniques to optimize marketing and sales strategies
- Tracked key metrics and developed Metabase dashboards
- Exceeded overall open rates for monthly newsletter by 5%
- Developed tables, views and materialized views using SQL
- Documented business workflows for stakeholder review
- Core member of first marketing and PR campaign that introduced Titan as email product with funding announcement from Wordpress
Marketing Ops and Analytics Specialist
Flock (Directi)
Bangalore, India
01.2020 - 06.2021
- Analyzed data and made recommendations to reduce onboarding drop-offs.
- Plugged Hubspot chat bot to qualify leads and streamline meeting booking workflow
- Reduced lead attack time from minutes to seconds
- Hands on expertise with hubspot lists,workflows and sequences to run marketing and sales sequence campaigns
- Embedded onboarding guides through segmentation and tracked guide views and completion rate
- Own and maintain data pipeline for CRM
- Formulated activation criteria to qualify leads as PQL
Data Analyst
Enquero
Bangalore, KA
05.2019 - 11.2019
- Worked with ServiceNow to improve monthly contract mapping revenue by 2X.
- Worked with Cisco to develop platform for sales outreach for better upsell and cross sell sales strategy.
Data Analyst
CollPoll
Bangalore , KA
11.2017 - 04.2019
- Created real time feedback system for educational institutions with analytical reports.
- Launched student development feature aimed at encouraging Top 10% performing students and provide counseling and psychometric test for Bottom 5% students.
- Provided analytics as service to various educational institutions.
- Worked with product and engineering team to embed analytics within CollPoll mobile and web app.
- Researched and resolved issues regarding integrity of data flow into databases.
Operations Executive
Girnarsoft
Bangalore, KA
12.2015 - 09.2016
- Developed policies and procedures for operational processes to comply with standards and regulations.
- Created and managed knowledge base to offer staff and customers immediate informational access to products, services and organization.
- Assisted with proactive client outreach initiatives and documented client correspondence in CRM system.
Education
Post Graduate Diploma in Data Science - Data Science
Manipal Academy of Higher Education
Bangalore 10.2016 - 08.2017
BE - Electrical And Electronics Engineering
Visvesvaraya Technological University
Bangalore 08.2011 - 12.2015
Skills
Market Analysis
Software
R
Metabase
HTML&CSS
Excel
Tableau
Certification
Master Google sheets
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I feel that luck is preparation meeting opportunity.
Oprah Winfrey
Timeline
Lead GTM Operations
Directi
07.2021 - Current
Marketing Ops and Analytics Specialist
Flock (Directi)
01.2020 - 06.2021
Data Analyst
Enquero
05.2019 - 11.2019
Data Analyst
CollPoll
11.2017 - 04.2019
Post Graduate Diploma in Data Science - Data Science
Manipal Academy of Higher Education
10.2016 - 08.2017
Operations Executive
Girnarsoft
12.2015 - 09.2016
BE - Electrical And Electronics Engineering
Visvesvaraya Technological University
08.2011 - 12.2015
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