Antony TS

Drove product-wise, partner-wise, and team-wise sell-out performance through targeted strategies

• Sell-out Target vs. Achievement
• Tracked daily/weekly performance to identify trends and areas for improvement
• Analyzed achievement gaps and implemented corrective actions to enhance outcomes

• Plan and allocate the MT budget
• Ensure effective use of marketing, scheme, and operational budgets
• Maintain budget discipline and optimize ROI

Scheme Preparation & Execution

• Prepare retailer and distributor schemes based on business objectives
• Design product-wise and channel-wise schemes
• Align schemes with stock, sell-out targets, and market competition
• Monitor scheme effectiveness and payout impact

Additional key responsibility:
4. Business Strategy & Execution – Develop MT strategies, align stakeholders, and ensure execution across all retail partners and teams.

• Managed product strategy, distribution planning, Modern & GT Trade business, sales execution, market intelligence, and channel growth across Kerala.
• Drive sell-out target vs achievement across key Modern Trade partners.
• Set monthly and quarterly targets and monitor daily and weekly performance.
• Analyse achievement gaps and implement corrective action plans.
• Drive product-wise, partner-wise, and team-wise sales performance.
• Develop and execute business strategies across retail partners and sales teams.
• Plan and allocate budgets based on business objectives.
• Monitored budget utilisation against approved plans to ensure financial alignment with business objectives.
• Design and prepare retailer and distributor schemes based on business objectives.
• Develop product-wise and channel-wise promotional schemes.
• Align schemes with stock availability, sell-out targets, market conditions, and competition.
• Monitor scheme effectiveness and payout impact.
• Prepare and implement distributor strategy and business plans for the Kerala region.
• Conduct periodic distributor performance assessments.
• Manage WOD to ensure effective market coverage.
• Ensure timely and adequate stock placement across markets.
• Monitor inventory levels and optimise product flow.
• Define the right product mix across entry-level, mid-range, premium, and flagship segments.
• Analyse market trends, customer demand, and competitor products.
• Develop product forecast plans based on market stock trends and demand.
• Manage warehouse stock, product purchase planning, and product line-up.
• Plan product strategy according to the product lifecycle.
• Manage EOL planning and product phase-out strategies.
• Support sales teams through product strategy and USP training.
• Provide product comparison tools, FAQs, sales scripts, and competitive advantages.
• Drive sell-in, sell-through, and sell-out strategies across the channel.
• Work with sales and marketing teams on pricing, offers, and schemes.
• Coordinate promotional campaigns, bundle offers, and seasonal promotions.
• Monitor competitor pricing, offers, and channel strategies.
• Recommend corrective actions to maintain market competitiveness.
• Track competitor launches, pricing, promotions, and channel strategies.
• Collect ground-level market intelligence from sales teams, distributors, and retailers.
• Analyse sell-in versus sell-out data to identify real-time market demand.
• Identify underperforming models and recommend corrective actions.
• Share data-driven insights with management and GTM teams.
• Supported promoters with product demos, sales scripts, and feature highlights to enhance customer engagement.
• Work closely with ZMs and RMs to achieve monthly and quarterly targets.
• Managed new product launches from pre-launch planning through retail execution to maximize market impact.
• Coordinate demo and dummy allocation, stock planning, training, and retail readiness.
• Drive launch hype and maximize conversions during launch periods.
• Coordinate with finance teams on pricing, discounts, and revenue tracking.
• Manage product profitability across sales channels.
• Optimise trade margins and promotional spending.
• Forecast demand to maximise sales while minimising overstocking.

• Managed sales programs across 200+ accounts covering offline sales channels.
• Developed and implemented new sales initiatives and market strategies.
• Developed strategies to penetrate new markets and expand business coverage.
• Managed sell-in, sell-through, and sell-out across Mobile, Accessories, TV, and Laptop categories.
• Drove model-wise placement and NPPI initiatives.
• Managed distribution realignment based on geography and market potential.
• Assessed sales team strengths and weaknesses and aligned sales programs accordingly.

• Handled distribution management for Samsung Mobile and Accessories.
• Managed distribution operations across Central Kerala.
• Led onboarding and training sessions for sales officers, distributors, and tertiary sales executives to enhance team capability and streamline operations.
• Oversaw payment collection process from regional distributors and dealers, ensuring timely transactions and maintaining strong financial relationships.
• Facilitated quarterly business reviews and performance analysis with distributors and vendors to assess growth and identify improvement areas.
• Conducted monthly business reviews for TSEs and sales executives.
• Evaluated dealer audit financials to identify discrepancies and ensure proper financial reporting.
• Developed dealer and distributor sales schemes.
• Oversaw management of No Due Certificates and related claims to maintain financial integrity.
• Coordinated warehouse issue management with back-office teams.
• Managed WOD creation and WOD upgrades.
• Handled flagship store management, allocations, and pre-booking activities.

• Generated sales by coordinating team-based monitoring and planning efforts.
• Planned and executed daily secondary sales through FSOs.
• Maintained strong relationships with dealers.
• Prepared daily sales reports.
• Addressed service-related challenges to improve customer satisfaction.
• Provided product and competition updates to equip sales teams with relevant information.
• Prepared MIS reports to enhance service delivery insights.

• Led Shop Sales Executives across South Kerala to drive sales initiatives.
• Cultivated dealer relationships and coordinated sales generation through sales teams.
• Planned and executed daily secondary sales through DSEs.
• Managed primary billing and outstanding collection.
• Prepared and submitted regular sales reports.
• Provided real-time reporting to vendors and management to inform strategic decisions.
• Addressed service concerns to enhance customer satisfaction.

• Oversaw store operations and sales team to achieve performance targets.
• Led shop demonstrators and retail sales operations to enhance customer engagement.
• Established merchandising standards to elevate product presentation and sales.
• Managed daily sales reports and target achievement.
• Conducted product updates and training programs for new recruits.
• Addressed customer service concerns and customer-related escalations.

• Engaged walk-in customers and successfully closed sales on Motorola handsets.
• Cultivated customer relationships to enhance loyalty and satisfaction.
• Projected daily sales figures for Team Leader to inform strategy.
• Maintained product visibility and merchandising inside the store.
• Supported overall shop operations and sales activities.