Antriksh Johari
Mumbai
Summary
Martech leader with over 12+ years of Experiece specializing in transforming marketing technology into a strategic growth engine through product-oriented internal platforms. Expertise in balancing P&L ownership, governance, and generative AI innovation with hands-on technical skills in API design and coding. Proven track record of enhancing aesthetics and functionality while ensuring high-quality standards and client satisfaction. Strong ability to drive design processes from concept to execution, leveraging both creative vision and technical expertise.
Overview
12
12
years of professional experience
Work History
MarTech Lead & Principal Architect
Tata Digital
12.2022 - Current
- Enterprise Strategy & P&L; Ownership: Functioning as the strategic lead for the Super App ecosystem. Owned the MarTech P&L. Managing vendor relationships and rationalizing the tool stack to achieve a 35%+ reduction in Total Cost of Ownership (TCO).
- Global Governance (DPDP/PDPA): Established a group-wide Governance Council. Ensured 100% compliance with India’s DPDP Act and prepared frameworks for global Data Sovereignty requirements.
- Technical Product Management (CRM): Operated as the Technical Product Manager for Freshdesk/ Kapture CRM. Defined the product vision and backlog, translating complex business requirements into technical specifications.
- Composable CDP Architecture: Led the end-to-end design of a Composable CDP, creating a flexible 'One View' data schema that aggregates customer signals into a unified profile.
- Operational Excellence: Managed a multi-disciplinary team to deploy centralized transactional communication modules. Reduced operational costs by over 50% and manual efforts by 78%.
- GenAI & Innovation: Pioneered the integration of GenAI-driven content supply chains and predictive modeling, enabling hyper-personalization and reducing campaign time-to-market.
- Regional Capabilities: Architected systems to support Multi-lingual content delivery and WhatsApp Business API automation, ensuring scalability for high-engagement markets.
Deputy Vice President - Marketing Technology
AU SMALL FINANCE BANK
03.2019 - 12.2022
- 0-to-1 Digital Transformation: Built the MarTech function from ground zero, including server infrastructure, tool procurement, and team hiring.
- Executive & C-Level Management: Reported directly to leadership, presenting quarterly MarTech roadmaps, ROI dashboards, and digital transformation updates to the CXO/Board.
- Agile Delivery & Budgeting: Managed the annual MarTech budget with strict variance control. Led cross-functional Agile squads to deliver complex integration projects, enforcing strict SLAs.
- Hands-on Architecture: Actively architected and coded API integrations between the Core Banking System, Data Lake, and Adobe Campaign. Designed ER diagrams and ETL structures.
- Campaign Ecosystem: Designed the complete campaign management lifecycle for Acquisition, Cross-sell, and Retention. Implemented tag management and attribution modeling.
Manager - Marketing
HDFC Bank
10.2016 - 02.2019
- Technical Product Strategy: Collaborated with Product Management to create technical roadmaps (Funnels, Automations, Data) for core banking products.
- Solution Design: Translated business objectives into technical campaign frameworks and automation strategies, ensuring cohesive solutions across functional verticals.
Deputy Manager - Marketing
Kotak Mahindra Bank
07.2015 - 09.2016
- Managed the technical integration of UNICA and website platforms during the 'Kona Kona Kotak' launch.
Deputy Manager - Marketing
ICICI Bank
06.2014 - 08.2015
- Phygital Campaigns: Managed a blend of digital and physical campaigns to drive engagement for the Wealth Management division.
Skills
- MarTech Strategy & Roadmapping
- CRM Product Strategy (Kapture)
- Technical Product Management
- Product Vision & User Stories
- Agile/Scrum Methodologies
- Governance & Compliance (DPDP/GDPR/PDPA)
- Data privacy regulations
- Data Sovereignty
- Build vs Buy Analysis
- API Integration & Middleware
- CDP Design
- Data Schema & ER Diagramming
- Architecture & Engineering
- P&L Ownership & Budgeting
- Strategic Leadership
- GDPR/DPDP2020
Tools Stack
Adobe Experience Cloud (Campaign, Analytics, Target), Salesforce Marketing Cloud, Kapture/Freshdesk CRM, WhatsApp/Meta/SMS/RCS Business API, MoEngage, Rudderstack, Resulticks, Netcore, SQL.
Projects
- Group-Wide Communication Hub (Tata Digital), Built a centralized transactional engine servicing multiple group entities, achieving a 78% reduction in manual effort.
- Bank-Wide Stack Implementation (AU Bank), Led the greenfield implementation of Adobe Experience Cloud, moving the bank from zero automation to a fully integrated, API-driven marketing ecosystem.
- Unified Customer View (Tata Digital), Designed the data schema and integration layer for a Composable CDP, aggregating data from disparate sources into a single, actionable customer profile.
Education Awards
- MBA (Marketing & IB), Symbiosis, Pune, 05/01/14
- B.Tech (Electronics & Communication), AKTU, 05/01/12
- APAC Finalist, Recognized by Adobe for Excellence in MarTech.
- Fastest Enterprise Implementation, Recognized by MoEngage for executing a complex implementation at scale in record time.
- Best Performer, HDFC Bank, Q3 2017, Q2 2018
- NTSE Scholar, National Talent Search Examination Scholar (2008).
Timeline
MarTech Lead & Principal Architect
Tata Digital
12.2022 - Current
Deputy Vice President - Marketing Technology
AU SMALL FINANCE BANK
03.2019 - 12.2022
Manager - Marketing
HDFC Bank
10.2016 - 02.2019
Deputy Manager - Marketing
Kotak Mahindra Bank
07.2015 - 09.2016
Deputy Manager - Marketing
ICICI Bank
06.2014 - 08.2015