Anuj Kumar

Key Responsibility Areas:

1. Market Research and Competitor Analysis.

2. Sales Strategy and Planning.

3. Customer Acquisition and Relationship Management.

4. Product Promotion and Branding.

5. Digital Marketing and Lead Generation.

6. OEMs/Channel Partner Development.

7. Customer Feedback and Product Improvement.

8. Pricing and Quotation Management.

• Identify current market trends, demand, and customer preferences.
• Study competitors' products, pricing, and strategies.
• Conduct a SWOT analysis to position veneers effectively.
• Develop monthly, quarterly, and annual sales plans.
• Identify and target key market segments (e.g., architects, interior designers, clinics, and retailers).
• Identify and onboard new clients (OEMs, dealers, distributors, and direct customers).
• Maintain strong relationships with existing clients.
• Provide consultation or technical advice on veneer applications.
• Create and distribute product catalogs, samples, and swatches.
• Position the veneer brand to highlight quality, durability, aesthetics, or health benefits.
• Generate and nurture leads via online platforms (e.g., Instagram for interior veneers, Google My Business for dental).
• Identify and appoint new OEMs or dealer distributors in target territories.
• Support channel partners with marketing collateral and schemes.
• Collect and analyze customer feedback for continuous product and service improvement.
• Prepare accurate, competitive quotations and proposals.

• Developed sales strategies to increase market penetration and customer engagement.
• Led team meetings to align goals and share best practices among sales staff.
• Analyzed market trends to identify new business opportunities and customer needs.
• Collaborated with marketing to create promotional materials that support sales initiatives.
• Managed customer relationships to ensure satisfaction and foster loyalty among clients.
• Trained new sales representatives on processes, tools, and effective selling techniques.
• Implemented CRM systems for tracking leads, managing contacts, and measuring performance.
• Negotiated contracts with vendors and customers to maximize profitability.
• Identified potential new markets and developed strategic plans for expansion into those markets.
• Developed and implemented sales strategies to improve market share.
• Responded to customer inquiries and delivered appropriate information after carefully researching issues.